IFF Establishes Creative Haven for Fine Fragrances in Grasse
International Flavors & Fragrances Inc. (NYSE: IFF) (Euronext Paris: IFF) (TASE: IFF), a leading innovator of scent, taste, and nutrition, is opening LAtelier du Parfumeur IFF in Grasse, France, the historic cradle of perfumery.
Regulatory News:
International Flavors & Fragrances Inc. (NYSE: IFF) (Euronext Paris:
IFF) (TASE: IFF), a leading innovator of scent, taste, and nutrition, is
opening L’Atelier du Parfumeur – IFF in Grasse, France, the historic
cradle of perfumery. The new site is designed to encourage creativity
and to provide a space where perfumers and customers can freely
collaborate outside of their usual environments with time to reflect,
research, and explore.
Nicolas Mirzayantz, Divisional CEO, Scent, for IFF said, “L’Atelier du
Parfumeur – IFF presents a unique experience in the industry for
visionaries and creatives that are interested in exploring and
understanding our driving purpose of artistically designing fragrance.
Every detail of the space was thoughtfully considered for its power to
inspire and its connection with technical intelligence, craftsmanship,
nature, heritage, and modernity.”
Located near the Company’s IFF-LMR Naturals site, its proximity will
offer the “residents” of the Atelier with unfettered access to unique
natural ingredients in the course of their explorations and
experimentation. The site will also serve as a home to
artists-in-residence – both from within and outside of perfumery – to
ensure a constant flow of creative thinking. The atelier will
periodically open its doors during special events to share and ignite
the passion of perfumery with the public. While designed to nurture the
artistic process, the site is also intended to be flexible and support
the evolving needs of IFF and the industry.
“This is an exciting moment for IFF, and one that I am very proud of,”
continued Mr. Mirzayantz. “It is an opportunity to bring fresh focus on
the art and expertise that is at the very heart of perfumery. We are
looking forward to this space becoming a pulse point of endless
imagination and innovation.”
L’Atelier du Parfumeur – IFF will open its doors on May 27, 2019.
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Meet IFF
International Flavors & Fragrances Inc. (NYSE:IFF) (Euronext Paris: IFF)
(TASE: IFF) is a leading innovator of scent, taste, and nutrition, with
97 manufacturing facilities, 105 R&D centers, and 39,000 customers
globally. At the heart of our company, we are fueled by a sense of
discovery, constantly asking “what if?”. That passion for exploration
drives us to co-create unique products that consumers experience in more
than 90,000 unique products sold annually. Our 13,000 team members
globally take advantage of leading consumer insights, naturals
exploration, research and development, creative expertise, and customer
intimacy to develop differentiated offerings for consumer products.
Learn more at www.iff.com,
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International Flavors & Fragrances Inc.
521 West 57th
Street
New York, NY 10019
T +212.765.5500
F +212.708.7132
iff.com
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