Berkshire Hathaway HomeServices Names Network Member in Dubai
Berkshire Hathaway HomeServices announced expansion of its franchise network into the United Arab Emirates with the opening of Berkshire Hathaway HomeServices Gulf Properties.
Berkshire Hathaway HomeServices announced expansion of its franchise
network into the United Arab Emirates with the opening of Berkshire
Hathaway HomeServices Gulf Properties.
The brokerage is led by Dr. Ihsan Husein Al Marzouqi, chairman; and CEO
Phil Sheridan, who bring to the company an established team of 30
professional advisors and support staff. Gulf Properties aspires to grow
quickly by tripling its advisor count and opening a second office in Abu
Dhabi within a year.
“We are excited to enter the UAE and Dubai with such experienced and
respected leaders as Dr. Ihsan Husein Al Marzouqi and Phil Sheridan,”
said Berkshire Hathaway HomeServices Chairman Gino Blefari. “Dubai has
been a top priority for our network’s global expansion as it represents
innovation among world leaders and is a top global center for trade,
logistics, tourism and finance. Gulf Properties will connect our growing
brokerage network between East and West and will provide unrivaled
access to one of the world’s most exciting real estate destinations.”
Berkshire Hathaway HomeServices is one of America’s fastest-growing real
estate brokerage networks with nearly 50,000 advisors and 1,450 offices
named to the brand since its launch in fall 2013.
“We are proud to bring the Berkshire Hathaway HomeServices brand to
Dubai,” said Sheridan. “The brand and its lineage are respected
globally. We believe the brand will be warmly embraced in Dubai and the
UAE as residents and property investors will appreciate the brand’s
reputation and marketing potential. Those seeking real estate guidance
should look to Berkshire Hathaway HomeServices Gulf Properties for their
representation.”
Gulf Properties marks the fourth global franchisee of Berkshire Hathaway
HomeServices following Rubina Real Estate in Berlin; Kay & Co. in London
and Maggi Properties in Milan. The brokerage will stress ongoing
professional development and will provide its advisors with top-shelf
tools and resources.
“Our franchise agreement allows us to bring best practices from the
global real estate network into Dubai and the UAE,” said Al Marzouqi.
“Our agents will be annually accredited and accountable to processes,
standards and client satisfaction. There is no room for mediocracy at
Gulf Properties. Differentiation will be key in this industry: We want
to be the best in market and we’ll train to be the best.”
“We will also use the practice of exclusive listings, similar to what we
see in more developed markets, to provide a streamlined process for
clients,” Al Marzouqi added. “The process of investing in real estate
can be complicated, and Berkshire Hathaway HomeServices Gulf Properties
will eliminate that stress.”
With their network membership, Gulf Properties agents gain access to
Berkshire Hathaway HomeServices’ “FOREVER Cloud” technology suite, a
powerful source for lead generation, marketing support, social media,
video production/distribution and more. Berkshire Hathaway HomeServices
has aligned with Salesforce to deliver world-class technology support to
its network members far into the future. The brand also provides global
listing syndication, relocation referrals, professional training and the
exclusive Luxury Collection marketing program for premier listings.
“As a real estate professional in Dubai, I would be looking for a
world-class brand and skilled leadership team, and what the brokerage
will offer in terms of support, training and culture -- a true career
path,” said Sheridan. “I would look no further for those important
qualities than Berkshire Hathaway HomeServices Gulf Properties.”
Timing for Gulf Properties’ brand transition is ideal, Sheridan added,
as the Dubai real estate market moves forward with a growing population
now exceeding 3 million – many of whom own property – and two-thirds of
the world’s population within an eight-hour flight. Consumers are
increasingly drawn to Dubai for its favorable ownership advantages
including tax-free income, no property-tax assessments and resident
visas issued on property purchases, among other factors. Residential and
commercial real estate projects are proliferating in response to demand
and the growing Dubai economy. Beyond this, Dubai will draw even more
global attention as it will host Expo 2020 opening in the fall of next
year.
“We are excited for the future and honored that our franchise agreement
makes Dubai the first Berkshire Hathaway HomeServices location outside
the U.S. and Europe,” said Al Marzouqi. “The presence of such an iconic
global brand is further testament that Dubai is indeed a global
destination when it comes to commerce and real estate investments.”
Chris Stuart, CEO of Berkshire Hathaway HomeServices, welcomed Gulf
Properties. “Dr. Ihsan Husein Al Marzouqi, Phil Sheridan and their team
will be strong ambassadors of our Berkshire Hathaway HomeServices
brand,” he said. “Gulf Properties has experienced leadership, talented
agents and an ambitious growth plan for Dubai and the UAE. We will
support the brokerage every step of the way.”
About Berkshire Hathaway HomeServices Gulf Properties
Gulf Properties is a luxury Dubai real estate agency focused on the
sale, letting and property management of the finest and most exclusive
properties and boutique new projects. Visit dubaipropertysearch.ae.
About Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices, based in Irvine, CA, is a real estate
brokerage network built for a new era in residential real estate. The
network, among the few organizations entrusted to use the world-renowned
Berkshire Hathaway name, brings to the real estate market a definitive
mark of trust, integrity, stability and longevity. The brand was
recognized for “Highest Satisfaction Among Repeat Home Buyers Among
National Full Service Real Estate Firms” in J.D. Power’s 2018 Home
Buyer/Seller Satisfaction Study℠. Visit www.berkshirehathawayhs.com.
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