A Leading FMCG Brand Analyzed Customer Behavior and Built Targeted Campaigns With the Help of Big Data and Analytics | Read Quantzig’s Success Story for In-Depth Insights

A global data analytics and advisory firm, Quantzig, that delivers
actionable analytics solutions to resolve complex business problems has
announced the completion of their latest big
data and analytics engagement for a leading FMCG brand. During
the course of this engagement, the analytics experts at Quantzig adopted
a holistic big data analytics based approach to help the client address
their core business challenges. The study highlights how the client
succeeded in harnessing the true potential of their datasets using
customized big data and analytics dashboards.

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Big Data and Analytics Engagement for a Leading FMCG Brand (Graphic: Business Wire)

To succeed in today’s complex retail scenario, it's essential for FMCG
brands to stay well-equipped to manage the overwhelming amounts of data.
Capturing and analyzing a wide variety of data generated from disparate
sources is just one part of the challenge. However, the time-sensitive
decisions on campaigns, promotions, and other aspects of sales rely on
the retailer’s ability to make sense of these vast datasets. Factors
such as these are prompting businesses to harness the true potential of
their data by using big data and analytics.

The Business Problem: The
client is a well-known US-based FMCG brand with business units spread
across the globe. They faced several challenges in analyzing and
processing the huge volumes of campaign data and other information
gathered from several other data sources. The client approached Quantzig
to leverage its expertise in big data and analytics to deploy a
dashboard to transform the massive volumes of data into valuable
insights, accessible on a real-time basis.

Ever wondered how retailers delight their customers by offering
just the right kind of products and services at the right time? It's
clear enough that they are equipped with some kind of mechanism that
helps them to effectively track customer behavior and build targeted
marketing campaigns. Get
in touch with our big data and analytics experts for
more insights.

“Our big data and analytics dashboards provide actionable,
accurate insights to key decision-makers across industries by offering a
unified view of disparate datasets,” says a big data analytics expert
from Quantzig.

The Solution Offered: Quantzig’s
big data experts worked closely with the FMCG brand to identify the root
cause of their challenges. The devised big data analytics dashboard
offered an accurate, comprehensive view of campaign performance on the
mobile applications and in comparison with other active campaigns. This
empowered the client to gain a uniform view of all siloed datasets for
enhanced decision-making.

This success story is a classic example of how big data and
analytics can help retailers to better understand their customers. Request
a free proposal to know more about our big data
analytics solutions.

Quantzig's big data and analytics solutions
helped the client to:

• Harmonize multiple format datasets gathered from disparate sources.
• Develop targeted campaigns to suit the demands of specific customer
  segments.
• Request
  a free demo to know why you should leverage big data to
  improve your business processes.

Quantzig's big data and analytics solutions
offered predictive insights on:

• Gathering and analyzing data to gain a uniform view of all siloed
  datasets.
• Transforming the massive volumes of data into valuable insights.
• Big data and analytics can open up a world of new opportunities for
  your organization too. Want to know how? Request
  for more information now!

About Quantzig

Quantzig
is a global analytics and advisory firm with offices in the US, UK,
Canada, China, and India. For more than 15 years, we have assisted our
clients across the globe with end-to-end data modeling capabilities to
leverage analytics for prudent decision making. Today, our firm consists
of 120+ clients, including 45 Fortune 500 companies. For more
information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal

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