Fitbit and Snap Launch First-Ever Bitmoji Clock Face Integration on Fitbit Smartwatches
There are more than 50 Bitmoji clock face variations of the Bitmojis, including:
Fitbit
(NYSE: FIT) and Snap,
Inc. (NYSE: SNAP) today announced a partnership to make getting
active and healthy more fun and motivating, with the first-ever Bitmoji
clock face that dynamically updates throughout the day based on your
personal health and fitness data, activity, time of day, and weather.1
It is available for free exclusively for all Fitbit
Ionic™ and Fitbit
Versa™ family of smartwatch users. The Bitmoji smartwatch clock face
is a fun, expressive way to depict you living your best life 24/7 –
whether it’s logging a yoga sesh, celebrating a goal achievement, or
reminding you when it’s time for bed.
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Through the integrated APIs on both platforms, powered by Snap’s
developer platform, Snap
Kit, Fitbit and Bitmoji are able to visualize and dynamically update
Bitmoji avatars on the smartwatch clock face. Your Bitmoji character
changes based on what you’re doing, time of day, weather, and personal
stats¹ tracked by your device and synced within your Fitbit App to help
give you extra motivation to be more active, create healthy habits, and
celebrate personal achievements. There are more than 50 Bitmoji clock
face variations of the Bitmojis, including:
- Waving hello to start your day.
- Dancing with your alarm clock when it’s time to rise and shine.
- Throwing confetti after you crush your daily step goal.
- Relaxing when you’ve binged too many of your favorite shows.
- Meditating when you’re totally relaxed and zen.
- On the treadmill after a great run.
-
Becoming an avocado when you log food2 -- you are what you
eat, literally. -
Carrying an umbrella when there’s a chance of rain so you don’t get
caught in a downpour.¹ - Sleep walking when it’s time to catch some Zzs.
- And many more hidden gems.
“Giving our users experiences that are personalized, engaging, and
delightful is at the core of what we do at Fitbit,” said Tim Rosa, CMO
of Fitbit. “We’re thrilled to partner with Snap to give our millions of
users around the globe a creative, shareable depiction of their health
and fitness progress through this imaginative concept. The Fitbit x
Bitmoji dynamic clock face is the collective result from both Fitbit and
Snap teams, to create a new way to help motivate people to be healthier
and have lots of fun doing it.”
Since the launch of the Fitbit App Gallery in the fall of 2017, together
with its developer community and popular brand app partners like Snap,
Fitbit offers access to nearly 3,000 smartwatch apps and clock faces,3
giving you endless opportunities to personalize your Fitbit smartwatch
to fit your unique style and personal goals. Dynamic and data-driven
clock faces help keep you accountable by showing your goals and progress
front and center, but having friends in the Fitbit community can also
keep you motivated. Fitbit research has shown that users with five or
more friends take 819 more steps per day -- that’s more than 12 extra
miles a month.4 With the new clock face, your Bitmoji is
there on your wrist as a virtual friend who may help motivate you, cheer
you on, challenge you to be more active, and celebrate with you when you
reach your goals in a fun, new way.
“Snap and Fitbit have both built incredible platforms to give people a
place to share their stories, connect, and build a sense of community.
We share a belief in the power of giving people the tools they need to
express themselves and share their individuality. Bitmojis are one way
that we do that, and we are excited to bring our platforms together with
the first-ever smartwatch clock face integration so our combined users
can have a unique way to connect, stay motivated, and challenge one
another to be healthier,” said Ben Schwerin, vice president of
partnerships at Snap Inc.
The Bitmoji clock face is available now for download in the Fitbit App
Gallery on the following Fitbit smartwatches: new Fitbit
Versa Lite Edition™, Fitbit Versa™, Fitbit
Versa Special Edition™, Fitbit
Ionic™, and Fitbit
Ionic: adidas Edition™. Once you download the Bitmoji clock face
icon, you will be prompted to connect your Bitmoji account using
Snapchat via the Fitbit App settings page.
About Fitbit
Fitbit helps people lead healthier, more active lives by empowering them
with data, inspiration and guidance to reach their goals. Fitbit designs
products and experiences that track and provide motivation for everyday
health and fitness. Fitbit’s diverse line of innovative and popular
products include Fitbit Charge 3™, Fitbit Inspire HR™, Fitbit Inspire™,
and Fitbit Ace 2™ activity trackers, as well as the Fitbit Ionic™ and
Fitbit Versa™ family of smartwatches, Fitbit Flyer™ wireless headphones
and Fitbit Aria 2™ Wi-Fi Smart Scale. Fitbit products are carried in
over 39,000 retail stores and in 87 countries around the globe. Powered
by one of the world’s largest health and fitness social networks and
databases of health and fitness data, the Fitbit platform delivers
personalized experiences, insights and guidance through leading software
and interactive tools, including the Fitbit and Fitbit Coach apps, and
Fitbit OS for smartwatches. Fitbit Health Solutions develops health and
wellness solutions designed to help increase engagement, improve health
outcomes, and drive a positive return for employers, health plans and
health systems.
Fitbit and the Fitbit logo are trademarks or registered trademarks of
Fitbit, Inc. in the U.S. and other countries. Additional Fitbit
trademarks can be found at www.fitbit.com/legal/trademark-list.
Third-party trademarks are the property of their respective owners.
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1 Bluetooth connection is required.
2 When smartphone is nearby.
3 Not all apps and clock faces are compatible with all
devices.
4 Data part of a Fitbit study, all results can be different
based on the person using the device.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190404005592/en/