BURGER KING® Restaurants Test the Impossible™ WHOPPER®
In a new video, BURGER KING restaurants surprised its loyal guests by serving the Impossible WHOPPER instead of the classic WHOPPER -- and filmed their reactions.
Can a plant-based patty deliver all the flame-grilled, juicy
craveability of the revered BURGER KING® restaurants WHOPPER®
sandwich? We think so, but can you really believe anything you hear on
April Fools’ Day? In a new video, BURGER KING® restaurants surprised its
loyal guests by serving the Impossible™ WHOPPER®
instead of the classic WHOPPER® -- and filmed their
reactions. Watch the Impossible™ WHOPPER® film
at www.YouTube.com/BurgerKing.
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https://www.businesswire.com/news/home/20190401005239/en/
BURGER KING® Restaurants Test the Impossible™ WHOPPER® (Photo: Business Wire)
Starting today, 59 exclusive BURGER KING® restaurants in and around St.
Louis will be testing the Impossible™ WHOPPER® -- a
flame-grilled, plant-based patty topped with freshly sliced tomatoes,
fresh lettuce, creamy mayonnaise, ketchup, crunchy pickles, and sliced
white onions on a toasted sesame seed bun.
The Impossible™ WHOPPER® is, “All WHOPPER®.
No beef.” It’s as juicy, craveable and delicious as the original WHOPPER®.
The limited-time offer makes BURGER KING® restaurants the first
coast-to-coast quick-service restaurant to serve the award-winning,
plant-based meat from food startup Impossible Foods, maker of the
Impossible™ Burger.
About BURGER KING®:
Founded in 1954, the BURGER KING® brand
is the second-largest fast food hamburger chain in the world. The
original HOME OF THE WHOPPER®, the BURGER KING® system operates more
than 17,000 locations in more than 100 countries and U.S. territories.
Almost 100 percent of BURGER KING® restaurants are owned and operated by
independent franchisees, many of them family-owned operations that have
been in business for decades. To learn more about the BURGER KING®
brand, please visit the BURGER KING® brand website at www.bk.com
or follow us on Facebook, Twitter and Instagram.
About Impossible Foods:
Redwood City, Calif.-based
Impossible Foods makes delicious, nutritious meat and dairy products
from plants — with a much smaller environmental footprint than meat from
animals. Its flagship product, the Impossible Burger, is available in
more than 5,000 restaurants nationwide. The privately held company was
founded in 2011 by Patrick O. Brown, M.D., Ph.D., Professor Emeritus of
Biochemistry at Stanford University, and a former Howard Hughes Medical
Institute investigator. Investors include Khosla Ventures, Bill Gates,
Google Ventures, Horizons Ventures, UBS, Viking Global Investors,
Temasek, Sailing Capital, and Open Philanthropy Project. To learn more
about Impossible™ Foods, please visit impossiblefoods.com
or follow us on Facebook, Twitter and Instagram.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190401005239/en/