AI, Mixed Reality, Voice and Mindy Kaling Headline Adobe “Summit Sneaks”
Hosted by actress Mindy Kaling, Adobes popular Summit Sneaks offers an exciting and entertaining look into the future of Adobe innovation.
Today at Adobe Summit (Nasdaq:ADBE), more than 16,000 attendees will get
an up-close look at the latest technology being developed in Adobe’s R&D
labs, including AI, mixed reality and voice. Hosted by actress Mindy
Kaling, Adobe’s popular “Summit Sneaks” offers an exciting and
entertaining look into the future of Adobe innovation. In its eighth
year, Sneaks gives Adobe engineers, researchers, product managers and UX
designers the opportunity to submit proposals for a chance to present
their work at Adobe Summit. Audience favorites have the potential to
become product offerings, like Smart Layout in Adobe Experience Manager
and Attribution IQ in Adobe Analytics.
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This year’s Summit Sneaks will showcase projects including:
-
Accelerating AR Experiences: Imagine an airport where a
customer has an hour to wait for a connecting flight. The airline
mobile app is equipped with an augmented reality (AR) feature, which
shows “AR zones” on an interactive terminal map. The customer can walk
up to a bookstore and see custom promotional offers as AR objects,
which can then be instantly redeemed through a digital wallet. To help
brands accelerate AR offerings, Adobe is showcasing
how tight integrations across Adobe Experience Cloud can deliver the
technology backend to quickly build and scale experiences in AR. It
brings together 3D content and delivery, with commerce, analytics and
personalization capabilities. -
Future Gazing for Marketers: When decisions are made around
customer experiences, they are traditionally driven by historical
data. For instance, if a subscription service identifies a group of
users who have unsubscribed, these people are targeted with content to
re-engage. As in many cases, brands are often one step behind the
customer. To address this, Adobe is presenting new technology that
applies Adobe Sensei’s deep learning capabilities to predict future
actions. By analyzing past data and patterns around known user
behaviors, the system will infer the actions that customers are most
likely to take next. In the subscription service example, it will
empower the brand to not only see users that are most likely to leave
the service, it will also suggest a set of actions that has the best
chance of changing their minds. -
Car Ownership Re-Imagined: When cars are taken in for
maintenance, consumers have minimal control in the interaction. With
little data to draw from, recommendations on repairs and upkeep are
largely taken at face value. Adobe is showcasing a new consumer app
that captures automotive data points from battery performance to
engine health. It allows users to be more proactive, getting real-time
recommendations on maintenance needs. For consumers who opt into the
service, the automakers also receive aggregated and anonymous data
that can inform decision-making. For instance, it can help identify a
fleet of cars that experience common maintenance issues and spur
action to prevent the problem from persisting. -
Transforming Documents with AI and Voice: For any profession
that deals with longform documents such as vendor contracts and
academic papers, the process of finding relevant details has largely
remained a manual and time-consuming task. Adobe is unveiling a new
project that will change the way consumers interact with
documents, leveraging text recognition AI and voice control
capabilities. Users would be able to talk to their documents and
quickly surface relevant information. For instance, a marketing
director reviewing an agency contract can ask “how is the price
different from what we paid last year?” and instantly get the details. -
An Asset Search Engine for the Enterprise: With so many
different ways to reach consumers online, brands are overwhelmed with
the amount of assets they have to manage, from graphics and images to
videos. The ability for teams to find what they need is often a slow
and cumbersome process. Adobe is showcasing how image recognition AI
in Adobe Sensei and natural language capabilities can enable brands to
speak with their asset library and quickly surface what they are
looking for. For instance, a marketing manager working on a travel
campaign can say “find me images with a palm tree and ocean in the
background” and instantly pull up all the relevant brand-approved
graphics.
Helpful Links
About Adobe Experience Cloud
Adobe is reimagining Customer Experience Management (CXM) with Adobe
Experience Cloud, the industry’s only end-to-end solution for experience
creation, marketing, advertising, analytics and commerce. Unlike legacy
enterprise platforms with static, siloed customer profiles, Adobe
Experience Cloud helps companies deliver consistent, continuous and
compelling experiences across customer touchpoints and channels — all
while accelerating business growth. Industry analysts have named Adobe a
leader in over 20 major reports focused on experience — more than any
other technology company.
About Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2019 Adobe Inc. All rights reserved. Adobe and the Adobe logo are
either registered trademarks or trademarks of Adobe in the United States
and/or other countries. All other trademarks are the property of their
respective owners.
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