FTC says data broker sold consumers’ precise geolocation, including presence at sensitive healthcare facilities

From there, that uniquely personal data becomes yet another commodity bought and sold in the shadowy information marketplace.

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FTCFTC
URL: 
https://www.ftc.gov/business-guidance/blog/2022/08/ftc-says-data-broker-sold-consumers-precise-geolocation-including-presence-sensitive-healthcarehttps://www.ftc.gov/business-guidance/blog/2022/08/ftc-says-data-broker-sold-consumers-precise-geolocation-including-presence-sensitive-healthcare
Retrieved on: 
Wednesday, November 30, 2022
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Privacy, Federal Trade Commission, Injury, Blog, MAID, Advertising, Disclosure, Complaint, Federal Trade Commission Act of 1914, Policy, Comment, Amazon, Stalking, Amazon Web Services, AWS, Sale, Record, Fraud, Woman, FTC, Satellite navigation device, Online shopping, Mobile phone
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Summary
Key Points: 
  • From there, that uniquely personal data becomes yet another commodity bought and sold in the shadowy information marketplace.
  • An FTC lawsuit against data broker Kochava Inc. alleges that the company acquired consumers precise geolocation data and then marketed it in a form that allowed Kochava clients both subscribers and prospective customers who took Kochava up on a free sample to track consumers movements to and from sensitive locations.
  • The complaint charges that Kochavas conduct is an unfair trade practice, in violation of the FTC Act.
  • Kochava acquires location data from other data brokers based on information collected from consumers mobile devices.
  • Kochava then compiles it in customized data feeds, which it markets to commercial clients eager to know where consumers are and what theyre doing.
  • The amount of location data Kochava has about consumers is staggering.
  • The FTC says Kochava wasnt kidding in describing both the breadth and the specificity of the data it sells.
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