Samsung Launches 2019 QLED TV Line

Samsung Electronics Co., Ltd. announced today that its 2019 TV line,
including new QLED 4K and 8K models, are available for purchase or
pre-order on Samsung.com and at select retailers nationwide. Powered by
Samsung’s proprietary Quantum Processor, the 2019 QLED TV lineup
features more screen size options, stunning picture quality
enhancements, dazzling colors from every angle, exciting new design
elements and intuitive smart TV upgrades.

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“Our 2019 QLED line is designed for users who want the best combination
of picture quality, smart TV capabilities and design,” said Andrew
Sivori, VP, TV Product Marketing, Samsung Electronics America. “This
year’s lineup represents our largest screen size offering ever. It
brings together innovative feature enhancements and exciting content and
service partnerships to deliver a truly groundbreaking viewing
experience and unprecedented value.”

Including more ultra-large screen TVs in its lineup is part of a wider
strategy at Samsung due to consumer demand. According to global business
information provider IHS Markit, the market for 75-inch or bigger TVs
recorded 2.1 million units in 2018 and is expected to grow by 43% to 3
million units this year and to 5.8 million units by 2022.*

“We have witnessed our customers’ unfaltering confidence and affection
towards Samsung QLED TVs within the past year,” said Jongsuk Chu,
Executive Vice President of Visual Display Business at Samsung
Electronics. “This year, our 8K and 4K QLED line-ups are widening the
gap in the market for ultra-large TVs. We are proud to deliver our most
innovative and immersive lineup to date, and to give users more than
they ever thought was possible before.”

A More Comprehensive Lineup

Samsung’s QLED lineup offers 4K and 8K models in a range of sizes to
suit the needs of every home and every lifestyle. The 2019 QLED 4K line
spans four series—Q60, Q70, Q80 and Q90—that range from 43 to 82 inches.
They join the 2019 QLED 8K line, which is available in five sizes
ranging from 65 to 98 inches.

Samsung is also enhancing its design-focused lifestyle TVs: The Frame,
which features the Samsung
Art Store**, the world’s largest art
platform for TV, of 1,000+ works of art and interchangeable bezels for
owners to customize to their aesthetic, and The Serif, which features a
bold, post-modern design that makes a statement in any room. New for
this year, The Frame and The Serif feature superb QLED picture quality
along with new Smart features in a variety of sizes.

A More Pristine Picture

The 2019 Q80 and Q90 feature ‘Ultra Viewing Angle’ technology, which
restructures the TV’s panels so the backlight passes through the panel
with lights evenly onto the screen. Engineered to reduce glare and
enhance color, Ultra Viewing Angle provides a vibrant picture regardless
of the viewing position.

In addition, Q70, Q80, and Q90 models offer Direct Full Array technology
that uses a panel featuring concentrated zones of precision-controlled
LEDs. These LEDs adjust automatically to display deeper blacks and purer
whites, delivering stunning images with pristine contrast.

A More Intelligent Quantum Processor

Q900 Series 8K TVs incorporate Samsung’s proprietary Quantum Processor
8K, which upscales lower resolution content to stunningly crisp 8K while
also allowing for playback of native 8K content. This year’s models also
utilize the Quantum Processor 8K that optimizes audio and video to the
specific content on the screen. It can also create an even more detailed
sound experience by tailoring the audio settings to the specific layout
of the room.

Samsung’s new QLED 4K models also feature their own proprietary Quantum
Processor 4K. No matter the resolution of the source content, the
Quantum Processor 4K can use AI upscaling*** to deliver improved
brightness, picture quality and sound optimized for each scene.

A More Open Platform

As announced at CES 2019, Samsung will take the user experience to the
next level by offering iTunes Movies and TV Shows and Apple AirPlay
2 support on 2019 Samsung Smart TV models. Support on 2018 Samsung Smart
TVs will be made available via firmware update. In an industry first, a
new iTunes Movies and TV Shows app will debut on Samsung Smart TVs in
more than 100 countries. AirPlay 2 support will be available soon on
Samsung Smart TVs in 190 countries worldwide.

With the new iTunes Movies and TV Shows app on Samsung Smart TVs,
Samsung customers can access their existing iTunes library and browse
the iTunes Store to buy or rent from a selection of hundreds of
thousands of movies and TV episodes — including the largest selection of
4K HDR movies. iTunes Movies and TV Shows will work seamlessly with
Samsung’s Smart TV Services, such as Universal Guide, the New Bixby and
Search, to create a consistent experience across Samsung’s platform.
With AirPlay 2 support, Samsung customers will be able to effortlessly
play videos, photos, music, podcasts and more from Apple
devices directly to Samsung Smart TVs, including QLED 4K and 8K TVs, The
Frame and Serif lifestyle TVs, as well as other Samsung UHD and HD
models.

A More Convenient Content Experience

2019 Samsung Smart TVs offer even more ways for users to discover and
watch content. The Universal Guide features an improved AI algorithm
that leverages a user’s subscription services, favorite content, and TV
viewing habits to offer customized recommendations about what to watch.
Users will be able to leverage the New Bixby feature on 2019 QLED TVs
and soon use Amazon Alexa and the Google Assistant to easily control
their TVs and access their content through voice commands.

Users can quickly and easily navigate their content with Samsung’s
OneRemote. And with the addition of Far Field Voice Capability on the
OneRemote, users can use voice commands to control their TV even if they
are across the room from their remote.

A More Immersive Gaming Experience

Real Game Enhancer optimizes the gaming experience through a unique set
of gaming features. This year, Real Game Enhancer features AMD Radeon
Freesync™ variable refresh rate technology, which helps prevent tearing
and stuttering, as well as Game Motion Plus, which removes motion blur
and judder.

Real Game Enhancer combines these technical innovations with Auto Game
Mode, which minimizes input lag on compatible devices. It also includes
AI-based audio and video enhancements that optimize the settings to
delivering cinematic sound and smooth, lifelike visuals that can remain
clear even during bright and dark scenes.

A More Customizable Ambient Mode

Introduced in 2018, Samsung’s award-winning Ambient Mode**** returns to
Samsung’s 2019 QLED 4K and 8K TV models. For the first time ever,
Ambient Mode is also available on the Serif TV.

Ambient Mode complements any living space by turning a blank screen into
a decorative or informational display when the TV is not in active use.
It can provide useful daily information, like the time, weather
forecast, or that day’s headlines. It can also display artistic content
like photos and works of art.

This year, Ambient Mode offers users an even greater variety of artistic
and decorative pieces for the home, through new decorative patterns,
photos, and artwork, and mattes, as well as new ways to display
information on the TV.

Samsung’s full 2019 TV line can be found below:

• QLED 8K
  • Q900: 65”, 75”, 82”, 85”, 98”
• QLED 4K
  • Q90: 65”, 75”, 82”
  • Q80: 55”, 65”, 75”, 82”
  • Q70: 49”, 55”, 65”, 75”, 82”
  • Q60: 43”, 49”, 55”, 65”, 75”, 82”
• QLED Lifestyle 4K TVs:
  • The Frame: 43”, 49”, 55”, 65”
  • The Serif: 55”
• 4K UHD RU Series
  • RU8000: 49”, 55”, 65”, 75”, 82”
  • RU7300 (Curved): 55”, 65”
  • RU7100: 43”, 49”, 55”, 58”, 65”, 75”

For more information about the 2019 QLED TV lineup, please visit www.samsung.com.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative
ideas and technologies. The company is redefining the worlds of TVs,
smartphones, wearable devices, tablets, digital appliances, network
systems, and memory, system LSI, foundry and LED solutions. For the
latest news, please visit the Samsung Newsroom at http://news.samsung.com.

*Source: IHS Markit, Technology Group, TV Sets Market Tracker, Q3
2018. Information is not an endorsement of Samsung. Any reliance on
these results is at the third party's own risk. Visit www.technology.ihs.com
for more details.

**$4.99 per month. New subscribers get 1 month free. Art can also be
purchased a la carte.

***Utilizes AI-based formulas.

****Background feature accuracy may vary based on TV location and is
dependent on wall designs, patterns and/or colors. SmartThings app on a
mobile device (Android, iOS) is required for some functionality.

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