FOX Business Network Continues Reign as Number One in Business News for Fifth Consecutive Month
FOX Business Network (FBN) scored its fifth consecutive month as the leader in business television, according to Nielsen Media Research.
FOX Business Network (FBN) scored its fifth consecutive month as the leader in business television, according to Nielsen Media Research. Led by the news surrounding the ongoing downturn of the market, FBN’s business day (9:30 AM-5 PM/ET) coverage saw a 14% advantage over its rival CNBC for the month of August delivering 218,000 viewers compared to CNBC’s 191,000. FBN also surpassed CNBC during market hours for the third straight month.
Larry Kudlow’s eponymous post-market program Kudlow (weekdays, 4 PM/ET) continued to dominate the business news ranker for the sixth straight month. The program also notched its 11th monthly win in a row over CNBC’s Closing Bell, decimating the competition with 300,000 viewers, a 70% advantage over CNBC’s 176,000 in the timeslot. Stuart Varney’s three-hour market-open show Varney & Co. (weekdays, 9 AM-12 PM/ET) was the second most-watched program with 274,000 viewers, besting CNBC’s Squawk on the Street/TechCheck by 32%.
Kicking off live pre-market coverage, Maria Bartiromo’s Mornings with Maria (weekdays 6-9 AM/ET) delivered its third consecutive monthly win over CNBC’s marquee program Squawk on the Street, seeing 4% gains over its competition this month. Elizabeth MacDonald’s The Evening Edit (weeknights, 6 PM/ET) also notched its third straight month outpacing CNBC’s signature Mad Money with Jim Cramer, averaging 147,000 viewers, 18% above CNBC’s 125,000. Meanwhile, Making Money with Charles Payne (weekdays, 2 PM/ET) netted its second monthly win in a row over CNBC with 163,000 viewers.
Notably, FBN’s full daytime lineup saw double digit year-over-year gains this month with total viewers. The network also scored 10 of the top 20 programs in business news with Kudlow, Varney & Co., Making Money with Charles Payne, The Claman Countdown (weekdays, 3 PM/ET) CAVUTO: Coast to Coast (weekdays, 12-2 PM/ET), The Evening Edit with Elizabeth MacDonald, FOX Business Tonight (weekdays, 5 PM/ET), Mornings with Maria, Kennedy (Monday through Thursday, 7 PM/ET), Maria Bartiromo’s Wall Street (Fridays, 7-7:30 PM/ET), Wall Street Journal at Large with Gerry Baker (Fridays, 7:30-8 PM/ET) and Barron’s Roundtable (Saturdays, 10-10:30 AM/ET) rounding out the news ranker.
August 2022 also marked another strong period for FOX Business with the Adults 25-54 average median income, notching six of the top 15 cable news programs. Wall Street Journal at Large, The Claman Countdown, Making Money with Charles Payne, Cavuto: Coast to Coast, Varney & Co. and Maria Bartiromo’s Wall Street all attained average median incomes greater than $129,700.
***Below is the data according to Nielsen Media Research
Ratings for the month of August 2022
Business Day (9:30AM-5PM/ET)
FBN: 218,000 total viewers and 18,000 A25-54
CNBC: 191,000 total viewers and 36,000 A25-54
Market Hours (9AM-4PM/ET)
FBN: 208,000 total viewers and 18,000 A25-54
CNBC: 193,000 total viewers and 37,000 A25-54
Total Day (6AM-6AM/ET)
FBN: 127,000 total viewers and 13,000 A25-54
CNBC: 152,000 total viewers and 37,000 A25-54
**Program Specials Excluded**
FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street. Headquartered in New York — the business capital of the world — FBN launched in October 2007 and is currently the top business channel on television during market hours. The network is available in nearly 80 million homes in all markets across the United States. Owned by Fox Corporation, FBN is a unit of FOX News Media and has bureaus in Chicago, Los Angeles, and Washington, D.C.
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