Maschio Uncorks U.S. Retail Market With Campaign That Puts Consumers Front And Center

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VISNÀ DI VAZZOLA, Italy, August 10, 2022 /PRNewswire-PRWeb/ -- Cantine Maschio, makers of premium DOC-quality Proseccos beloved globally, is targeting the U.S. retail market in a major way with a new celebratory, feel-good campaign that puts the consumer first.

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PR Newswire

Retrieved on:

Wednesday, August 10, 2022

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ITALY

Organisation:

FREDERICK WILDMAN

Summary

Key Points:

Featuring the theme "No End to The Weekend", the campaign positions Maschio as the perfect all-occasion Prosecco, offering a bevy of cocktail recipes and entertainment ideas and easy-to-digest product information.
Maschio will also unveil an exciting new look designed with retail customers in mind.
"Maschio is already our top Prosecco brand in the U.S. thanks to the tremendous reception by restaurants around the country.
Its story began when founder Bonventura Maschio converted a distillery into a state-of-the-art winery in 1973.

Maschio Uncorks U.S. Retail Market With Campaign That Puts Consumers Front And Center

Frederick Wildman's #1 Selling Prosecco Set to Expand On-Premise Success By Capturing Spirit of the Weekend to Entice Wine Drinkers

VISNÀ DI VAZZOLA, Italy, August 10, 2022 /PRNewswire-PRWeb/ -- Cantine Maschio, makers of premium DOC-quality Proseccos beloved globally, is targeting the U.S. retail market in a major way with a new celebratory, feel-good campaign that puts the consumer first.

Featuring the theme "No End to The Weekend", the campaign positions Maschio as the perfect all-occasion Prosecco, offering a bevy of cocktail recipes and entertainment ideas and easy-to-digest product information. Maschio will also unveil an exciting new look designed with retail customers in mind.

The brand is also emphasizing its commitment to sustainability with a special in-store and Instagram promotion running through September where consumers can win an environmentally friendly glass water bottle.
"Maschio is already our top Prosecco brand in the U.S. thanks to the tremendous reception by restaurants around the country. Now even more people will be able to discover and enjoy these special sparkling wines as the brand expands its presence in retail and spreads the word with an engaging campaign that makes the consumer the hero," said Alicia Holt, Director of Brand Marketing for Frederick Wildman and Sons.

Today, Maschio is one of the top five Prosecco brands in Italy. Its story began when founder Bonventura Maschio converted a distillery into a state-of-the-art winery in 1973. The wines come from grapes sustainably grown on the hills of Valdobbiadene and Conegliano and in the Piave Valley, some of the most prestigious areas in the appellation. The production uses the first pressing juice and mosto from the harvest for its cuvee to create a second fermentation with exceptional aromas and flavors and base wine made with free-run juices for added brightness.

"Offering the best Italian wines to consumers is our primary objective and we're always seeking the perfect combination of tradition and innovation," said Elena Lottici, Export Director for Cantine Maschio. "We're proud of the fact that Maschio maintains the highest quality, DOC-level wine, always ensuring the freshness and natural aromas of the grape. Our selection, which is gluten free, non-GMO and vegan-friendly, truly offers something for everyone."
Maschio's portfolio consists of a Prosecco Brut, a Prosecco Extra Dry, and Organic Prosecco and a premium Prosecco Superior. Each is under 100 calories per glass. The latest offering is a Prosecco Rosé, which is the result of a close collaboration with the University of Padua and the Conegliano Enological School. Maschio's winemakers worked with two other producers for three years to obtain the right balance between Glera and Pinot Noir.

The full Maschio Collection includes:

PROSECCO BRUT: A classic that's a class apart. It's fruity and floral with peach and aromatic orange blossom notes. SRP: $15.99
PROSECCO ROSÉ: A fruity and floral bubbly with notes of wild berry, raspberry, and violet that make this a rosé revelation. SRP: $16.99
PROSECCO EXTRA DRY: Fruity and floral with intense aromas and light notes of peach, apricot, and honeysuckle with a touch of sweetness to balance it all out. SRP: $15.99
ORGANIC PROSECCO: Made with certified organic grapes, this wine is fruity and floral with pear and peach notes. SRP: $24.99
VALDOBBIADENE PROSECCO SUPERIORE: Prosecco Superiore is made from only the highest quality grapes. It has exquisite floral aromas and is crisp, fresh, fruity, and mellow.

A steward of the region, Maschio is dedicated to sustainable practices in the vineyards and winery, continually monitoring the production process and looking for new less invasive methods. These efforts to protect and preserve the region extend to the company's sponsorship of Venice Lagoon Plastic Free, which provides funds to remove plastic, resin, and boat fuel from canal waters.

"We have a holistic approach to sustainability, taking into consideration three levels of impact: environmental, social and economic," said Maschio winemaker Gabriele Cescon. "We understand that it is not enough to just have a sustainable production process. We also need to evaluate the social repercussions such as the economic impact to ensure good practices are put in place," he added. For more information visit the Cantine Maschio website: http://www.maschio-usa.com.

Media Contact

Karen Brennan, Frederick Wildman, 1 9176281974, [email protected]

SOURCE Frederick Wildman