Trident Announces Appointment of Aron Betru as Chief Strategic and Operating Officer

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Trident, an institutional asset manager that utilizes proprietary technology and a systematic approach to invest in high potential small businesses in the Healthcare, Consumer and Industrial sectors, today announced that Aron Betru has joined as Chief Strategic Officer and Chief Operating Officer.

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Wednesday, October 6, 2021
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Summary
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  • Trident, an institutional asset manager that utilizes proprietary technology and a systematic approach to invest in high potential small businesses in the Healthcare, Consumer and Industrial sectors, today announced that Aron Betru has joined as Chief Strategic Officer and Chief Operating Officer.
  • View the full release here: https://www.businesswire.com/news/home/20211006005296/en/
    Aron Betru, Chief Strategic and Operating Officer (Photo: Business Wire)
    Mr. Betru leads Tridents strategy and operations work for both Trident and the small businesses the firm invests in.
  • Aron Betru brings years of successful experience in innovative finance and diversity in financial services, said Eric Taylor, CEO of Trident.
  • By leveraging technology to do this at scale, Trident is committed to being an industry leader on this front, said Mr. Betru.


Trident, an institutional asset manager that utilizes proprietary technology and a systematic approach to invest in high potential small businesses in the Healthcare, Consumer and Industrial sectors, today announced that Aron Betru has joined as Chief Strategic Officer and Chief Operating Officer.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211006005296/en/

Aron Betru, Chief Strategic and Operating Officer (Photo: Business Wire)

Aron Betru, Chief Strategic and Operating Officer (Photo: Business Wire)

Mr. Betru leads Trident’s strategy and operations work for both Trident and the small businesses the firm invests in. Previously, Mr. Betru was the Managing Director for the Milken Institute Center for Financial Markets, leading the Institute’s Access to Capital, Capital for Innovation, and strategic innovative financing initiatives to enhance social impact in the U.S. and in developing economies. He was also a member of the steering group for the Blended Finance TaskForce launched by the Business & Sustainable Development Commission, and co-chaired the Partnership for Lending in Underserved Markets, a joint Milken Institute and U.S. Small Business Administration initiative.

“Aron Betru brings years of successful experience in innovative finance and diversity in financial services,” said Eric Taylor, CEO of Trident. “Trident’s team is a key driver in our success as a firm, and Aron’s track record of excellence will be instrumental in ensuring that our investments maintain a high caliber of both commercial returns and social outcomes. We look forward to working with Aron as we continue our mission of investing in small businesses and doing well while doing good.”

“21st-century asset management will be the perfect mix of not only differentiated alpha and commercial investment opportunities, but also intentional commitment to ESG and impact. By leveraging technology to do this at scale, Trident is committed to being an industry leader on this front,” said Mr. Betru. “In a post-COVID world, with heightened awareness of the need to unlock sustainable economics for both investors and communities, leaning in on diversity as an alpha generator is a must. I am thrilled to be a part of the Trident team and can’t wait to work with our small businesses and surrounding communities.”

Prior to Milken, Mr. Betru was co-founder and CEO of Financing for Development and held international development roles at the United Nations Foundation, TechnoServe and Dalberg Global Development Advisors, and has had private sector experience at McKinsey & Co. and Goldman Sachs. Mr. Betru is a member of the Board of Directors for Calvert Impact Capital, FHI 360 and National Bankers Community Alliance, as well as a Senior Advisory for Milken Institute, Wells Fargo MDI Investment Committee, and Financial Health Network Financial Solutions Lab. He holds an MBA from Columbia University, an MA from Johns Hopkins SAIS, and a BA in Economics and International Studies from Northwestern University.

ABOUT TRIDENT

Trident is a private equity firm focused on acquiring US-based small businesses across three core sectors: Industrials, Consumer, and Healthcare. Trident’s comparative advantage is in its systematic approach to sourcing and diligence of small-cap opportunities and the incorporation of proprietary technology to make the investment process scalable and repeatable. Trident’s strategy also encompasses reducing the racial wealth gap through investment in people and opportunities by using a post-transaction playbook that incorporates elements of diversity, equity and inclusion designed to amplify commercial outcomes for our Limited Partners. Trident was founded by Eric Taylor in 2017 and is both black-owned and women-led. For more information, please visit www.trident.co.

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