Steve Elder, CEO and Co-Founder of iROCKER, Wins the Entrepreneur of the Year Florida Award from Ernst & Young

Ernst & Young LLP (EY US) announced that Steve Elder, CEO and co-founder of Jacksonville-based outdoor gear & lifestyle company iROCKER was named an Entrepreneur of the Year® 2021 Florida Award winner. The Entrepreneur Of The Year Awards program is one of the preeminent competitive awards for entrepreneurs and leaders of high-growth companies. The award recognizes those who are unstoppable entrepreneurial leaders, excelling in talent management; degree of difficulty; financial performance; societal impact and building a values-based company; and originality, innovation and future plans. Steve Elder was selected by an independent panel of judges, and the award was announced during the program's virtual awards gala on August 5, 2021.

Steve Elder co-founded iROCKER in 2013 with only a $20,000 investment, and has grown it into a multi-million dollar business that is a house-hold name in the watersports industry. Specializing in inflatable stand up paddle boards, iROCKER creates boards for water enthusiasts at every level, from their beginner-friendly Nautical line, to the classic iROCKER collection and the Blackfin. Made from military grade PVC and a triple layer composite, the boards’ inflatable design make them portable, travel friendly and easy to use. With numerous accessories and recent expansions into adjacent categories such as floating docks and towables, iRocker continues to expand their reputation as the go-to brand in the space, and under the leadership of Elder they are on track to triple in size by year’s end.

"I’m so honored to be selected as Entrepreneur of the Year alongside so many inspiring leaders. iROCKER is a company I’ve dedicated so much to - and we aren’t done yet,” Elder said. “We are committed to creating a brand that believes in positive and energetic experiences, we want our consumers to enjoy life on the water as much as we do.”

As a Florida award winner, Elder is now eligible for consideration for the Entrepreneur Of The Year 2021 National Awards. Award winners in several national categories, as well as the Entrepreneur Of The Year National Overall Award winner, will be announced on November 13 at the Strategic Growth Forum®, one of the nation's most prestigious gatherings of high-growth, market-leading companies.

About iROCKER

iROCKER is the premiere outdoor sports and lifestyle brand specializing in inflatable paddle boards. Launched in 2013, iROCKER’s co-founder and CEO Steve Elder created the company as a passion project with the vision to shake up the paddle board industry and offer customers a strong community experience. Since its inception, Elder has led them into the fastest growing outdoor brand that it is today, which is on track to double in size by year's end and has expanded into three brand categories; iROCKER, Blackfin, and Nautical. With dedicated focus on top-of-the line manufacturing with design and functionality in mind, iROCKER’s investment in quality holds to their mission of creating great products that people trust, love and are proud to put their feet on. For more information, please visit https://www.irockersup.com/.

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