Licensed Sports Merchandise Market to Show Inferior Growth Due to the COVID-19 Spread | Technavio

Technavio has been monitoring the licensed sports merchandise market and it is poised to grow by USD 4.29 billion during 2021-2025, progressing at a CAGR of almost 3% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment.

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Impact of COVID-19

The COVID-19 pandemic continues to transform the growth of various industries, however, the immediate impact of the outbreak is varied. While a few industries will register a drop in demand, numerous others will continue to remain unscathed and show promising growth opportunities. COVID-19 will have a low impact on the licensed sports merchandise market. The market growth in 2021 is likely to increase compared to market growth in 2019.

Frequently Asked Questions:

• Based on segmentation by the product, which is the leading segment in the market?
  
  Apparel and footwear is the leading segment in the market.
• What are the major trends in the market?
  
  Increased awareness of fitness activities is the major trend in the market.
• At what rate is the market projected to grow?
  
  The market is projected to accelerate at a CAGR of almost 3%.
• Who are the top players in the market?
  
  adidas AG, Columbia Sportswear Co., DICKS Sporting Goods Inc., G-III Apparel Group Ltd., Hanesbrands Inc., Kynetic, Nike Inc., PRADA Group, PUMA SE, Under Armour Inc. are the top players in the market.
• What are the key market drivers and challenges?
  
  The market is driven by the design and material innovations leading to product premiumization. However, increasing competition from the unorganized sector will challenge growth.
• How big is the APAC market?
  
  36% of the market’s growth will originate from APAC during the forecast period.

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The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. adidas AG, Columbia Sportswear Co., DICKS Sporting Goods Inc., G-III Apparel Group Ltd., Hanesbrands Inc., Kynetic, Nike Inc., PRADA Group, PUMA SE, and Under Armour Inc. are some of the major market participants. Although the design and material innovations leading to product premiumization offer immense growth opportunities, factors such as increasing competition from the unorganized sector are likely to pose a challenge for the market vendors. In a bid to help players strengthen their market foothold, this licensed sports merchandise market forecast report provides a detailed analysis of the leading market vendors. The report also empowers industry honchos with information on the competitive landscape and insights into the different product offerings offered by various companies.

Technavio's custom research reports offer detailed insights on the impact of COVID-19 at an industry level, a regional level, and subsequent supply chain operations. This customized report will also help clients keep up with new product launches in direct & indirect COVID-19 related markets, upcoming vaccines and pipeline analysis, and significant developments in vendor operations and government regulations.

Licensed Sports Merchandise Market 2021-2025: Segmentation

The licensed sports merchandise market is segmented as below:

• Product
  • Apparel & Footwear
  • Accessories & Gifts
  • Toys & Games
  • Others
• End-User
  • Men
  • Women
  • Children
• Distribution Channel
  • Offline
  • Online
• Geography
  • North America
  • Europe
  • APAC
  • South America
  • MEA

To learn more about the global trends impacting the future of market research, download a free sample: https://www.technavio.com/talk-to-us?report=IRTNTR44517

Licensed Sports Merchandise Market 2021-2025: Scope

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The licensed sports merchandise market report covers the following areas:

• Licensed Sports Merchandise Market Size
• Licensed Sports Merchandise Market Trends
• Licensed Sports Merchandise Market Industry Analysis

This study identifies increased awareness of fitness activities as one of the prime reasons driving the licensed sports merchandise market growth during the next few years.

Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19. Technavio’s in-depth research has direct and indirect COVID-19 impacted market research reports.

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Licensed Sports Merchandise Market 2021-2025: Key Highlights

• CAGR of the market during the forecast period 2021-2025
• Detailed information on factors that will assist licensed sports merchandise market growth during the next five years
• Estimation of the licensed sports merchandise market size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the licensed sports merchandise market
• Analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of licensed sports merchandise market vendors

Table of Contents:

Executive Summary

Market Landscape

• Market ecosystem
• Value chain analysis

Market Sizing

• Market definition
• Market segment analysis
• Market size 2019
• Market outlook: Forecast for 2019 - 2024

Five Forces Analysis

• Five forces summary
• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

Market Segmentation by Product

• Market segments
• Comparison by Product
• Apparel and footwear - Market size and forecast 2019-2024
• Accessories and gifts - Market size and forecast 2019-2024
• Toys and games - Market size and forecast 2019-2024
• Others - Market size and forecast 2019-2024
• Market opportunity by Product

Market Segmentation by End-user

• Market segments
• Comparison by End-user
• Men - Market size and forecast 2019-2024
• Women - Market size and forecast 2019-2024
• Children - Market size and forecast 2019-2024
• Market opportunity by End-user

Market Segmentation by Distribution channel

• Market segments
• Comparison by Distribution channel
• Offline - Market size and forecast 2019-2024
• Online - Market size and forecast 2019-2024
• Market opportunity by Distribution channel

Customer landscape

Geographic Landscape

• Geographic segmentation
• Geographic comparison
• North America - Market size and forecast 2019-2024
• Europe - Market size and forecast 2019-2024
• APAC - Market size and forecast 2019-2024
• South America - Market size and forecast 2019-2024
• MEA - Market size and forecast 2019-2024
• Key leading countries
• Market opportunity by geography
• Market drivers
• Market challenges
• Market trends

Vendor Landscape

• Vendor landscape
• Landscape disruption

Vendor Analysis

• Vendors covered
• Market positioning of vendors
• adidas AG
• Columbia Sportswear Co.
• DICK'S Sporting Goods Inc.
• G-III Apparel Group Ltd.
• Hanesbrands Inc.
• Kynetic
• Nike Inc.
• PRADA Group
• PUMA SE
• Under Armour Inc.

Appendix

• Scope of the report
• Currency conversion rates for US$
• Research methodology
• List of abbreviations 

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