Idis

Discuss’ Latest Innovations are the Next Gen Unlock to Human Centricity on a Global Scale

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수요일, 3월 6, 2024

Highlights of the latest release include:

Key Points: 
  • Highlights of the latest release include:
    GenAI, Genie , summaries expanding for global research, with English summaries on multi-language research being done across dozens of countries, allowing researchers to access insights effortlessly.
  • New Consumer Reach Solution Tier designed for global brands looking for a one-stop-shop solution for scaling in-depth market research.
  • The files are auto-transcribed, and are now part of a globally accessible research repository, with key themes and insights identified in a click with Genie.
  • This new automated User Management Dashboard streamlines requests for access for all involved, enhancing administrative efficiency.

Mercury Analytics releases MercuryAI for instant insights and reporting of qualitative research findings

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금요일, 7월 7, 2023

WASHINGTON, July 7, 2023 /PRNewswire-PRWeb/ -- Mercury Analytics, a global leader in online research and advanced analytics based in Washington DC, today announced an extraordinary enhancement to its powerful Analytics Workbench platform: the integration of OpenAI, aptly named MercuryAI.

Key Points: 
  • WASHINGTON, July 7, 2023 /PRNewswire-PRWeb/ -- Mercury Analytics, a global leader in online research and advanced analytics based in Washington DC, today announced an extraordinary enhancement to its powerful Analytics Workbench platform: the integration of OpenAI, aptly named MercuryAI.
  • Mercury Analytics' introduction of MercuryAI reinforces its commitment to provide organizations with the most cutting-edge research tools.
  • MercuryAI is fully integrated into Mercury's Analytics Workbench platform and is now available to all Mercury Analytics clients and users.
  • With this new tool, Mercury Analytics continues to redefine the future of research and data interpretation.

Forsta Launches Forsta Discussions, a Self-Serve Video Focus Group Tool for Market Researchers and Customer Experience Professionals

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화요일, 4월 18, 2023

Forsta , a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced the release of Forsta Discussions, its integrated qualitative research tool for planning, conducting and monitoring video focus groups within the Forsta Human Experience (HX) Platform.

Key Points: 
  • Forsta , a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced the release of Forsta Discussions, its integrated qualitative research tool for planning, conducting and monitoring video focus groups within the Forsta Human Experience (HX) Platform.
  • Forsta Discussions’ easy-to-use, self-serve interface enables researchers and CX professionals who are conducting focus groups and in-depth interviews (IDIs) to capture rich and comprehensive feedback from participants or customers.
  • Forsta Discussions offers the following benefits:
    Schedule, conduct, and observe sessions as desired with the online project management dashboard and video meeting interface.
  • Cutting-edge research tools for video focus group moderation and observation including participant management, virtual backroom and in-built security capabilities.

For the Third Consecutive Year, My-Take Named a Top Innovative Supplier in Market Research

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목요일, 9월 1, 2022

WESTBOROUGH, Mass., Sept. 1, 2022 /PRNewswire/ -- My-Take LLC, a Greater Boston-based customer research technology company, has been named one of the Most Innovative Suppliers in Market Research in GreenBook's annual GRIT report.

Key Points: 
  • WESTBOROUGH, Mass., Sept. 1, 2022 /PRNewswire/ -- My-Take LLC, a Greater Boston-based customer research technology company, has been named one of the Most Innovative Suppliers in Market Research in GreenBook's annual GRIT report.
  • By delivering new applications for our customers, we open up new research capabilities.
  • To achieve this industry recognition for three consecutive years is a testament to our relentless focus on integrating the voice of the customer."
  • We're delighted to have been recognized again as one of the top technology partners in the industry for our innovative platform!"

Suzy Introduces Remote Focus Groups

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목요일, 6월 30, 2022

The addition of Focus Groups rounds out the Suzy Live offering, which currently offers In-Depth Interviews (IDIs) for one-on-one discussions as well as In-Home Usage Testing (IHUTS) to conduct product testing.

Key Points: 
  • The addition of Focus Groups rounds out the Suzy Live offering, which currently offers In-Depth Interviews (IDIs) for one-on-one discussions as well as In-Home Usage Testing (IHUTS) to conduct product testing.
  • With Suzy Live Focus Groups, brands can:
    Set up a project in as little as 72 hours.
  • Traditional focus groups are expensive and time-consuming while today digital focus group solutions are logistically challenging.
  • Suzy Live Focus Groups is available to current customers with a Suzy license.

My-Take Launches Video Chat 3.0: Online Focus Groups and IDIs

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수요일, 6월 29, 2022

WESTBOROUGH, Mass., June 29, 2022 /PRNewswire/ -- My-Take LLC, a greater Boston based insight technology and analysis company, has just launched its latest version of Video Chat, an insight community activity type used for conducting online focus groups and IDIs.

Key Points: 
  • WESTBOROUGH, Mass., June 29, 2022 /PRNewswire/ -- My-Take LLC, a greater Boston based insight technology and analysis company, has just launched its latest version of Video Chat, an insight community activity type used for conducting online focus groups and IDIs.
  • We believe this launch will add a lot of value for our clients by integrating the ability to conduct online focus groups in addition to in-depth interviews, all from within the community platform.
  • Deep qualitative feedback gained through video chat can add color to a study and bring insights to life."
  • "Unlike video conferencing tools, our Video Chat activity is specifically built with market research in mind.

Razorfish Study Finds 47% of Travelers Believe Spending a Lot of Money on a Trip Could Dilute a More Immersive, Authentic Experience

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수요일, 6월 29, 2022

There is no denying that changing consumer attitudes and behaviors, coupled with 40-year high inflation, have transformed the travel landscape.

Key Points: 
  • There is no denying that changing consumer attitudes and behaviors, coupled with 40-year high inflation, have transformed the travel landscape.
  • In turn, motivations around travel, the way consumers approach their planning, and their expectations of the experience have changed irrevocably.
  • The study found that 75% of respondents say the trips they value the most are ones that do not cost a lot of money.
  • Forty-seven percent of travelers, and 55% of Gen Z specifically, say that spending a lot of money on a trip could even dilute a more immersive and authentic experience.

New CFO Study Highlights a Dangerous Disconnect Within UK Businesses in Planning for Cyber-Attacks

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목요일, 5월 26, 2022

The findings laid bare the disconnect in how senior management teams collaborate and determine the risks and impact on their operations when hit by a cyber-attack.

Key Points: 
  • The findings laid bare the disconnect in how senior management teams collaborate and determine the risks and impact on their operations when hit by a cyber-attack.
  • This implies a significant perception disconnect compared with the 63% of CEOs who feel they are well-prepared.
  • To get your copy of Dangerous Disconnects: The Pitfalls of CFO and CISO Cyber Risk Misalignment, please click here .
  • We predict and prevent known, unknown, and zero-day threats in

Platinum Sponsor Civicom® Marketing Research Services To Showcase Its Latest Tools for Independent Researchers at QRCA Annual Conference

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수요일, 5월 11, 2022

GREENWICH, Conn., May 11, 2022 /PRNewswire-PRWeb/ -- Global marketing research solutions provider Civicom® Marketing Research Services will once again be a platinum sponsor of the Qualitative Research Consultants Association (QRCA) national conference this year in San Diego, May 15-18. Civicom is the global leader in facilitating web-enabled in-depth interviews and focus groups worldwide.

Key Points: 
  • Global marketing research solutions provider Civicom Marketing Research Services will once again be a platinum sponsor of the Qualitative Research Consultants Association (QRCA) national conference this year.
  • GREENWICH, Conn., May 11, 2022 /PRNewswire-PRWeb/ -- Global marketing research solutions provider Civicom Marketing Research Services will once again be a platinum sponsor of the Qualitative Research Consultants Association (QRCA) national conference this year in San Diego, May 15-18.
  • With the QRCA independent researcher in mind, Civicom will showcase MyQual, its new, affordable DIY market research platform for IDIs and focus groups, ideal for independent researchers on a budget.
  • Civicom Marketing Research Services offers many options to enhance the research process for marketing research professionals.

Civicom Announces the Launch of New DIY Research Package MyQual™ for Independent Researchers

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목요일, 2월 10, 2022

GREENWICH, Conn., Feb. 10, 2022 /PRNewswire/ -- Civicom Marketing Research Services has launched its new Do-It-Yourself research package , MyQual.

Key Points: 
  • GREENWICH, Conn., Feb. 10, 2022 /PRNewswire/ -- Civicom Marketing Research Services has launched its new Do-It-Yourself research package , MyQual.
  • The Civicom MyQual DIY research package equips independent market researchers with a leading-edge toolkit to enable project success.
  • As a leading provider of market research services globally, Civicom developed this robust DIY research toolset to support the needs of every independent insights professional.
  • Designed exclusively for market research use, the MyQual package of tools and services provides independent researchers with control over their own research execution from start to finish.