Qualitative research

Tyton Partners Report Estimates that 20% of the U.S. K-12 Student Population Will Be Eligible for Education Savings Accounts (ESAs) in 2024

Retrieved on:

월요일, 4월 15, 2024

Education, Part, Ecosystem, ESA, Research, Parent, Weapon, Qualitative research, Student, Government, COVID-19, Tutoring

This new research initiative delves into the evolution and impact of Education Savings Accounts (ESAs), with a specific focus on programs in Arizona and Florida.

Key Points:

This new research initiative delves into the evolution and impact of Education Savings Accounts (ESAs), with a specific focus on programs in Arizona and Florida.
As the report highlights, the expansion of ESA programs across the nation over the past several years has coincided with a disruptive and transformative period in American education.
The COVID-19 pandemic prompted a significant shift in schooling preferences, leading to a surge in alternative education options.
Dr. Shlomy Kattan, Managing Director at Tyton Partners and lead author of Paying for Choice 2024, notes, "We are at a critical juncture in education in America.

OUTFRONT AND STREETMETRICS TEAM UP TO OFFER GROUNDBREAKING MEASUREMENT PROVING EFFECTIVENESS OF BUS ADVERTISING UP AND DOWN THE FUNNEL

Retrieved on:

금요일, 4월 26, 2024

ROI, MMM, The Wendy's Company, OUTFRONT, Consumer, Drive, Partnership, MTA, SVP, Outfront Media, PBA, OOH, Qualitative research, Perception, Marketing, Pedestrian, Overalls, Online shopping

NEW YORK and BIRMINGHAM, Ala., April 26, 2024 /PRNewswire/ -- OUTFRONT Media (NYSE:OUT), one of the largest out-of-home media (OOH) companies in the U.S., and StreetMetrics, a leader in Moving OOH (MOOH) measurement, have partnered to enhance dynamic measurement for bus advertising campaigns. Through this alliance, the two companies are teaming up to bring dynamic measurement and attribution to the industry.

Key Points:

OUTFRONT and StreetMetrics have come together to show that bus advertising can lead to positive outcomes for brands taking advantage of it.
And together, OUTFRONT and StreetMetrics are taking a new step that aims to leverage dynamic data to plan, to uncover campaign insights, and provide attribution analysis for bus advertising.
However, through qualitative research, a transformative shift of how bus advertising is being leveraged by brands has now become apparent.
OUTFRONT through StreetMetrics has seen similar client success in driving website visitation and store visitation using bus advertising.

New Research Shows Nearly 70% of Gen Z & Millennials Are Curious About Broadway. So Why Aren't They Coming?

Retrieved on:

수요일, 4월 24, 2024

Hearing, Social media, News, Woman, Moulin Rouge, Partnership, Research, Tony, Duke, Gen, Generation Z, CNBC, Lion, Experience, Qualitative research, Marketing, Millennials, IRL, Culture, Knowledge

NEW YORK, April 24, 2024 /PRNewswire/ -- New research released today reveals that while nearly 70%* of Gen Z and Millennials are curious about Broadway, they have been left in the dark by an industry recovering from a period of turbulence. With the industry in need of new, engaged audiences, what must Broadway do to get young people to the theater? The full report, Broadway's Next Act: Gen Zs and Millennials, can be downloaded at NoGuarantees.com.

Key Points:

40% of Gen Z and Millennials say they've never seen anything about Broadway in their social media feeds.
The research was commissioned by No Guarantees , the Tony Award-winning, theatrical production company, in partnership with leading trends and generation research firm Culture Co-Op .
While there has been extensive reporting about Broadway's struggle to attract new audiences, this study shows that theater-curious Gen Z and Millennials have been left in the dark by the industry.
Gen Z & Millennials are all about keeping Broadway true to its roots while modernizing its marketing via social media.

New Nationwide Study Finds Majority of Hispanic & Latino/a Employees in the U.S. Experience Pressure to Assimilate and Downplay Aspects of their Personality in Order to Succeed at Work

Retrieved on:

수요일, 4월 10, 2024

NEW YORK, April 10, 2024 /PRNewswire/ -- The Hispanic and Latino/a (H/L) population is a rapidly growing demographic and an economic powerhouse predicted to shape the future of the United States, yet they remain overlooked, stereotyped, and underrepresented in the U.S. workplace. Today Coqual, a leading global think tank, released its new research report, More than a Monolith: The Advancement of Hispanic and Latino/a Talent, bringing light to the multiple layers of racial and ethnic identity and the many barriers to advancement within this cohort.

Key Points:

Through an intersectional, data-driven lens, the new report delves into the many challenges that H/L professionals face.
The study utilized Coqual's rigorous mixed methodology with survey results from more than 2,300 full-time employed professionals in the US and focus groups, and expert interviews.
"The study uncovers not only the pervasive influence of colorism but also its tangible impact on talent experiences within the workplace.
Research Advisors: Nichole M. Garcia, PhD, Assistant Professor, Rutgers University; Joelle L. Martinez, President and CEO – Latino Leadership Institute.

BILENDI: Bilendi now offers BARI, the AI-powered research assistant, for quantitative projects

Retrieved on:

수요일, 4월 10, 2024

Messenger, Professional, LLM, Data, Semantics, Qualitative research, Research, WhatsApp, Risk management

Now, BARI is also available to assist with quantitative projects.

Key Points:

Now, BARI is also available to assist with quantitative projects.
In theory, open-ended questions in quantitative research greatly enhance the richness and depth of data.
In practice, however, participants in quantitative research tend to provide minimalistic answers that lack the depth found in responses from qualitative studies.
Marc Bidou, CEO and founder of Bilendi, states:
“Clients often ask when our AI-powered research assistant will be available for quantitative projects.

GBK Collective Strengthens Team with Strategic New Hires; Virginia Lennon Joins as SVP, Research and Insights

Retrieved on:

목요일, 3월 21, 2024

GBK Collective , a leading marketing strategy, consumer behavior, and analytics consultancy, today announced several key hires including Virginia Lennon who joins as Senior Vice President of Research and Insights.

Key Points:

GBK Collective , a leading marketing strategy, consumer behavior, and analytics consultancy, today announced several key hires including Virginia Lennon who joins as Senior Vice President of Research and Insights.
“We continue to invest in hiring the industry’s best marketing strategy, insights and data science leaders,” said GBK Co-Founder and CEO Jon Greenwood.
Prior to joining GBK, Lennon held senior leadership positions at Ipsos Connect, Ipsos Media & Technology, OTX Research and Telemundo Network.
"I'm beyond excited to be part of the exceptional team of strategy and insights experts that make up the GBK Collective.

AECOM publishes new high-speed rail report presenting first-of-its-kind research on the future of rail delivery

Retrieved on:

수요일, 3월 13, 2024

Research presented in the report found that economic growth, technology, adaptability and on-time completion prove the most critical success factors in the first year of HSR operation.

Key Points:

Research presented in the report found that economic growth, technology, adaptability and on-time completion prove the most critical success factors in the first year of HSR operation.
Success factors also varied widely by region:
Europe’s primary success factors included a reduction in air/vehicle traffic, use of the latest technology, and future adaptability.
For the Asia and Pacific region, on-time completion, low environmental impact, and social benefits comprised the top key success factors.
The Company’s work includes California High-Speed Rail, HS1 in the UK, and Taiwan High-Speed Rail.

H/L CREATES NEW BRAND IDENTITY FOR XONAR: AN EXPRESSION OF TRUE SECURITY™

Retrieved on:

화요일, 3월 26, 2024

Intelligence, Machine learning, Qualitative research, Cloud computing, AI, Industrial design

The new brand conveys how Xonar's multi-sensor, AI-empowered security system redefines physical security screening.

Key Points:

The new brand conveys how Xonar's multi-sensor, AI-empowered security system redefines physical security screening.
Throughout their work, H/L leaned into the company's philosophy of True Security™.
Through qualitative research and a thorough understanding of the competitive marketplace, H/L developed the brand positioning, manifesto, product naming and brand assets including a vibrant logo, brand standards, best practices, and an energetic new website.
We look forward to continuing to make momentum together as we roll out the new brand and welcome a new era of True Security."

Roadway Safety Groups Provide Funding for Safe Youth Mobility in Underserved Areas

Retrieved on:

목요일, 3월 21, 2024

WASHINGTON, March 21, 2024 /PRNewswire/ -- The Governors Highway Safety Association (GHSA) has awarded a total of $125,000 from the National Road Safety Foundation (NRSF) to five states to partner with community-based groups to implement safe youth mobility programs focusing on walking, biking and/or riding a scooter. This is the third consecutive year that GHSA and NRSF have provided funding to State Highway Safety Offices (SHSOs) for youth safety initiatives in socioeconomically disadvantaged areas with limited financial resources.

Key Points:

This is the third consecutive year that GHSA and NRSF have provided funding to State Highway Safety Offices (SHSOs) for youth safety initiatives in socioeconomically disadvantaged areas with limited financial resources.
Both traffic deaths and injuries of youth rose significantly in 2021, the most recent year of complete data from the National Highway Traffic Safety Administration.
GHSA and the National Road Safety Foundation remain committed to providing financial support to help equip underserved communities with safe ways for youth to travel."
"The National Roadway Safety Foundation is again partnering with GHSA to provide equitable, affordable and sustainable transportation options to underserved communities to create a safer today and tomorrow for our youngest road users."

Recollective Revolutionizes Market Research with Dual Product Launch: Recollective Connect and the Recollective Qualtrics Integration

Retrieved on:

목요일, 2월 22, 2024

Qualtrics, Research, Organization, Qualitative research, Connect, Tourism

OTTAWA, ON CANADA, Feb. 22, 2024 (GLOBE NEWSWIRE) -- FOR IMMEDIATE RELEASE - Recollective, a trailblazer in the market research technology industry, announces the launch of two groundbreaking offerings: Recollective Connect and the Recollective Qualtrics Integration.

Key Points:

OTTAWA, ON CANADA, Feb. 22, 2024 (GLOBE NEWSWIRE) -- FOR IMMEDIATE RELEASE - Recollective, a trailblazer in the market research technology industry, announces the launch of two groundbreaking offerings: Recollective Connect and the Recollective Qualtrics Integration.
These innovative solutions mark a significant leap forward in enabling market research agencies and brands to engage their research participants seamlessly and efficiently.
Designed to revolutionize the way market research agencies and brands interact with their research panelists, Recollective Connect stands as a pioneering participant engagement solution.
Complementing the launch of Recollective Connect is the introduction of the Recollective Qualtrics Integration .