CRF250R

9thWonder Agency Launches "Find Your Edge" Honda Powersports Campaign for 2022 All-New, Redesigned CRF250R

Retrieved on: 
수요일, 12월 1, 2021
Phillips, Honda, Dole, Partnership, American Honda Motor Company, Samsung, Phillips 66, Customer engagement, Hotel manager, Waste management, Torque, AMA, Public relations, Research, Social media, Los Angeles International Airport, CRF250R, HRC, International airport, LAX, Sales

So far, the campaign has led to a 40% increase in website traffic for the CRF250R, all without media spending.

Key Points: 
  • So far, the campaign has led to a 40% increase in website traffic for the CRF250R, all without media spending.
  • As Honda's agency of record since 1979, 9thWonder applied its legacy experience, with product research, persona and creative development to conceputalize the "Find Your Edge" campaign and "Lighter, Faster, Stronger" slogan to market the 2022 CRF250R.
  • The "Find Your Edge" campaign features Australian brothers and Team Honda HRC professional motocross duo, Jett and Hunter Lawrence.
  • Over the past four decades, 9thWonder has executed strategy, creative, production, website development, social media and dealer materials for Honda Powersports.