Lauren Riihimaki

Birdy Grey Partners with Mega-Influencer LaurDIY for Little White Dress Capsule Collection

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월요일, 3월 4, 2024

LOS ANGELES, March 4, 2024 /PRNewswire/ -- Birdy Grey , the direct-to-consumer bridal startup focusing on affordable, on-trend bridesmaid dresses, gifts, and accessories for the marrying generation, is partnering with mega-influencer, vlogger, and bride-to-be @LaurDIY on a Little White Dress collection that launches today.

Key Points: 
  • LOS ANGELES, March 4, 2024 /PRNewswire/ -- Birdy Grey , the direct-to-consumer bridal startup focusing on affordable, on-trend bridesmaid dresses, gifts, and accessories for the marrying generation, is partnering with mega-influencer, vlogger, and bride-to-be @LaurDIY on a Little White Dress collection that launches today.
  • Perfect for bachelorette parties, bridal showers, and everything in between, the collection will include 11 different styles, all under $150.
  • She embodies the Birdy bride perfectly–fresh, modern and just so lovely, quite like the pieces in the collection."
  • The Birdy Grey x LaurDIY Little White Collection is available starting today exclusively at BirdyGrey.com .

The Knot Magazine Launches the Inspiration Issue, Featuring YouTube Sensation LaurDIY as the Cover Star

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화요일, 4월 25, 2023

The Knot Magazine, a leading wedding publication, today reveals its Summer 2023 Inspiration issue featuring crafting expert and content creator Lauren Riihimaki, aka LaurDIY, as the cover star.

Key Points: 
  • The Knot Magazine, a leading wedding publication, today reveals its Summer 2023 Inspiration issue featuring crafting expert and content creator Lauren Riihimaki, aka LaurDIY, as the cover star.
  • Cover star Riihimaki is a YouTube sensation and recently engaged influencer with over 8 million YouTube subscribers and 4 million Instagram followers .
  • The Knot Magazine Summer 2023 issue is available on newsstands nationwide beginning April 25, 2023, and online here for single-copy purchases and subscriptions.
  • From florists to planners, couples can turn to The Knot Vendor Marketplace as a resource to find and book their dream wedding team.

STUDIO71 HELPS TIKTOKERS BUILD BIG BUSINESS ON YOUTUBE SHORTS

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목요일, 12월 1, 2022

BEVERLY HILLS, Calif., Dec. 1, 2022 /PRNewswire/ -- Studio71, the leading global media company that produces and distributes premium, brand-safe content across all video platforms, has launched a multi-faceted initiative to support TikTokers in growing their businesses on YouTube by offering monetization opportunities, production services, content claiming, brand deals, and multi-platform distribution opportunities. The initiative has seen early success, generating new revenue streams for a variety of talent.

Key Points: 
  • Studio71 helps TikTokers build big business on YouTube Shorts.
  • Studio71 has helped creators of all sizes grow their YouTube Shorts business, including big names like NichLMAO, Nas Daily, We Wear Cute, The Trench Family, Kat Buno, and Adam W, who collectively generate over 1.5 billion monthly views.
  • As a result, Studio71 creators are now uploading over 30% more YouTube Shorts than they were last quarter.
  • "Through the support of our expert team and proprietary publishing tools, Studio71 enables talent to build diversified revenue streams with minimal extra effort for creators."

GLOBAL CREATOR COMPANY JELLYSMACK DEBUTS ITS FIRST BRAND CAMPAIGN FEATURING 11 OF THE WORLD'S TOP VIDEO CREATORS

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목요일, 1월 27, 2022

LOS ANGELES, Jan. 27, 2022 /PRNewswire/ -- Today the global creator company Jellysmack unveils its debut worldwide brand campaign 'Go Bigger,' the first social platform-agnostic campaign of its scale to put content creators front and center.

Key Points: 
  • LOS ANGELES, Jan. 27, 2022 /PRNewswire/ -- Today the global creator company Jellysmack unveils its debut worldwide brand campaign 'Go Bigger,' the first social platform-agnostic campaign of its scale to put content creators front and center.
  • 'Go Bigger' serves as a visual manifestation of the multi-platform growth that creators experience in the Jellysmack Creator Program.
  • That was the jumping off point for our creative because Jellysmack acts as an extension of a creator's brand and content.
  • Co-founded in 2016 by Michael Philippe, Robin Sabban, and Swann Maizil, Jellysmack is the global creator company that detects and develops the world's most talented video creators through technology.

PODCA$H LAUNCHES AS A NEW SPONSORSHIP INITIATIVE TO GIVE NEW AND EMERGING PODCASTERS AN OPPORTUNITY TO FUND THEIR PROJECTS

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화요일, 1월 18, 2022

"With Podca$h, we're hoping to help close the financial gap by giving overlooked creatives the support and opportunity to kickstart their plans and get their voices heard.

Key Points: 
  • "With Podca$h, we're hoping to help close the financial gap by giving overlooked creatives the support and opportunity to kickstart their plans and get their voices heard.
  • Podcasts typically take months of preparation and a long, slow grind to actually build an audience.
  • "With Podca$h, we're expanding opportunities for rising audio creators to get the equipment and notoriety they need to make an impact."
  • The LA-based social audio app, has recently raised $3MM in pre-seed funding prior to their Racket iOS app launch in November.

PopSockets Expands Beauty Offering with the Launch of PopSockets Nails

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화요일, 9월 8, 2020

BOULDER, Colo., Sept. 8, 2020 /PRNewswire/ -- PopSockets , maker of expandable phone grips and lifestyle accessories, is excited to announce today a new launch: PopSockets Nails.

Key Points: 
  • BOULDER, Colo., Sept. 8, 2020 /PRNewswire/ -- PopSockets , maker of expandable phone grips and lifestyle accessories, is excited to announce today a new launch: PopSockets Nails.
  • "We can't wait to see how our consumers style their PopSockets Nails, grips and even matching masks with this creative nails kit."
  • To launch the core collection and each of the Holiday capsules, PopSockets has tapped DIY lifestyle influencer and YouTube sensation, Lauren Riihimaki (LaurDIY).
  • Since the program's launch in 2018, PopSockets has donated over $3 million in money and product to various nonprofits.