UGC | Jotup

Exploring the Ad Creative Landscape in the Era of AI: AppsFlyer's Comprehensive Report Reveals Key Industry Patterns

Retrieved on:

수요일, 5월 15, 2024

The comprehensive analysis reveals which elements of ads resonate most among consumers across different categories, with a focus on campaign engagement, user acquisition and retention.

Key Points:

The comprehensive analysis reveals which elements of ads resonate most among consumers across different categories, with a focus on campaign engagement, user acquisition and retention.
This happens when media sources automatically identify ads with the best engagement and direct most spend to those few ads.
To pinpoint the elusive 'creative winner' that captivates potential customers and drives action, marketers must typically test upwards of 50 variations.
The report also uncovers a paradox: advertisements adept at securing app downloads don't necessarily foster long-term user engagement.

Video Industry Sees Optimism Amidst Rationalisation, the Continued Importance of Asian Content and AI Everywhere

Retrieved on:

월요일, 4월 1, 2024

The Summit opened with an overview on the state of video in Asia, and how scale had redefined the industry.

Key Points:

The Summit opened with an overview on the state of video in Asia, and how scale had redefined the industry.
Global demand for premium Asian content continued to grow substantially, with 1.4B active unique users worldwide consuming almost 14B hours of Asian content in 2023, equivalent to a global average of 9.9 hours per user.
Asian content also drove significant viewership and acquisition in APAC, with Korean, Anime and Chinese content coming up tops.
Fu also added that AI was unstoppable and would bring changes to all aspects of production and broadcasting trends in the content industry.

Komo Tech Kicks off Partnership with Fanatics Events to Redefine How Events Connect and Engage with Fans

Retrieved on:

목요일, 5월 9, 2024

Javits Center, UGC, Sport, Partnership, Friends, Culture, Athlete, Q&A

LOS ANGELES, May 9, 2024 /PRNewswire/ -- Komo Tech (Komo), a complete Customer Engagement Platform that helps brands and properties connect with their customers through gamified experiences and interactions, announced today a partnership with Fanatics Events, the live and special event division of Fanatics. Komo Tech will work with Fanatics Events to unlock new levels of fan engagement at each stage of the fan journey through interactive and immersive experiences at several of their events over the next year.

Key Points:

Komo Tech will work with Fanatics Events to unlock new levels of fan engagement at each stage of the fan journey through interactive and immersive experiences at several of their events over the next year.
The partnership will kick off at the newly announced Fanatics Fest in NYC .
Komo is redefining the live events space and how attendees engage with their favorite brands, properties, athletes, and celebrities.
Komo Tech's Fanatics event hub will be available through a web-enabled technology seamlessly embedded into the Fanatics Fest events native app.

Iconic Arts, Next-gen Entertainment Studio, Opens Doors in Los Angeles and Tokyo

Retrieved on:

수요일, 5월 8, 2024

The company opens doors in Los Angeles and Tokyo.

Key Points:

The company opens doors in Los Angeles and Tokyo.
AI expert and CTIO of JPL NASA, Chris Mattmann, immersive media pioneer, Brian Selzer and legal AI attorney, Charles Lew also join the distinguished advisory board.
“Through this JV, Iconic Arts will serve as the entertainment partner for global consumer brands to develop IP across film, television, gaming and merchandising,” said Motoki Tani.
Iconic Arts has also brought on specialized corporate development executive and in-house counsel Aric Jain, formerly at leading IP law firm Wilmerhale.

BUILD-A-BEAR CELEBRATES THE GOOD 'STUFF' WITH NEW CAMPAIGN TO ADD EVEN MORE HEART TO LIFE

Retrieved on:

월요일, 5월 6, 2024

ST. LOUIS, May 6, 2024 /PRNewswire/ -- Build-A-Bear Workshop, Inc. (NYSE: BBW), a multi-generational, multi-dimensional global brand known for its heartwarming one-to-one experiences, proudly unveils its new communications campaign, "The Stuff You Love," commemorating more than a quarter-century of creating and celebrating cherished memories worldwide. The heartfelt initiative is being launched at a timely moment and is on point with current consumer sentiment given a reported 88% of people are searching for new experiences to make them smile and laugh. "The Stuff You Love" serves as the embodiment of the brand's mission to 'add a little more heart to life' and is intended to encourage its broad base of fans to take a second to share the special moments of their own lives. Many guests have noted Build-A-Bear has and continues to play a part in creating memories and commemorating these special moments.

Key Points:

Many guests have noted Build-A-Bear has and continues to play a part in creating memories and commemorating these special moments.
Omnichannel Activation & Experimentation: Continued activation within Web3 and the metaverse, bringing the Build-A-Bear to life in new ways across Roblox and gaming platforms.
From heartfelt moments to shared experiences, Build-A-Bear continues to spread love and happiness for generations to come.
For more information about Build-A-Bear and "The Stuff You Love" campaign, visit BuildABear.com/the-stuff-you-love .

Fueling Purchase Decisions: 74% of Online Shoppers Regularly Read Q&A Sections Before Committing to a Purchase

Retrieved on:

화요일, 4월 30, 2024

Gen, Generation Z, PowerReviews, Generation X, UGC, Woman, Market, Q&A, Online shopping

CHICAGO, April 30, 2024 /PRNewswire/ -- PowerReviews, a 1WorldSync company, has released its 2024 Q&A Confidence and Conversion Rate report, featuring insights from nearly 16,000 US consumers. The report reveals how consumers interact with brands' and retailers' product page Q&A, why consumers value the content and how Q&A responses influence purchase behavior.

Key Points:

The report reveals how consumers interact with brands' and retailers' product page Q&A, why consumers value the content and how Q&A responses influence purchase behavior.
Brands and retailers are increasingly adding Q&A sections to their product pages, where shoppers can read existing questions, pose their own and answer questions from other consumers.
Nearly 74% of online shoppers read Q&A sections regularly, while only 5% occasionally or never review the content.
"Many shoppers encounter questions that stand in the way of fully committing to a purchase decision.

Cohora Wins Industry Awards for Improving Brand-Customer Relationships

Retrieved on:

수요일, 4월 17, 2024

With today’s consumers having more options than ever before, brands can simply not afford to let consumer relationships become – or remain – transactional.

Key Points:

With today’s consumers having more options than ever before, brands can simply not afford to let consumer relationships become – or remain – transactional.
Cohora aims to put the relationship with the customer at the heart of every interaction.
“With Cohora, we allow brands to better understand their customers, build better, longer-term relationships with them, and start to put some hard numbers around those engagement and retention questions.
To learn more about Cohora’s award-winning platform and how it can help your business engage and build relationships with customers, visit the website .

Wow Bao Partners With Flaunt to Become First Fast Casual Restaurant to Integrate Rewards Program With Roblox

Retrieved on:

목요일, 4월 11, 2024

This trailblazing initiative connects Wow Bao's Hot Buns Club rewards program with its new, virtual experience in Roblox, “Dim Sum Palace,” offering U.S.-based users a unique blend of digital and physical rewards.

Key Points:

This trailblazing initiative connects Wow Bao's Hot Buns Club rewards program with its new, virtual experience in Roblox, “Dim Sum Palace,” offering U.S.-based users a unique blend of digital and physical rewards.
While not the first fast casual restaurant to build an experience on Roblox, Wow Bao is the first to use Flaunt’s Loyalty Cloud solution to gate avatar items and other perks behind an integration with its rewards program on Roblox.
“Wow Bao has never shied away from being a trailblazer in technology and innovation,” said Geoff Alexander, President and CEO of Wow Bao.
“With Flaunt, brands gain visibility into who is engaging with them on Roblox,” said Connor Kelley, Flaunt co-founder & CEO.

SHARMEN: A Punk-Rock Flavored NFT Collection for Launching Web3 Marketing Tools

Retrieved on:

토요일, 4월 13, 2024

DAA, Ecosystem, Investment, ChatGPT, UGC, Character, Commerce, Blockchain, Hoodie, Collection, Artificial intelligence, Life, DAO, Marketing, Advertising, NFT, Cryptocurrency

MIAMI, April 12, 2024 /PRNewswire-PRWeb/ -- Hi! My name is Nick Kristov and I'm the founder and marketer in WNF.Agency. In 2018 I began my long run in the field of startup packaging, setting new standards for the future of Web3. The team of creatives and visionaries, leveraging experience in marketing management and venture capital, began developing concepts for Web3 projects, delving into blockchain technologies.

Key Points:

In 2018 I began my long run in the field of startup packaging, setting new standards for the future of Web3.
The team of creatives and visionaries, leveraging experience in marketing management and venture capital, began developing concepts for Web3 projects, delving into blockchain technologies.
Moreover, the sales of the NFT collection were aimed at gathering the basic investments required for the creation and continued development of the platform.
Sharmen is more than just an NFT collection; it's the life and story of virtual blogger Jersey Sharmen in the Web3 world.

Mon Protocol Partners with Web3 Metaverse Platform ZTX

Retrieved on:

월요일, 4월 8, 2024

Karma, Community, Partnership, American Music Awards, Marketing, UGC, Growth, IP, IPS, Cryptocurrency

Singapore, Singapore, April 08, 2024 (GLOBE NEWSWIRE) -- Mon Protocol, the publishing protocol for blockchain-native IPs and games, is entering into a partnership with ZTX, the web3 social metaverse platform.

Key Points:

Singapore, Singapore, April 08, 2024 (GLOBE NEWSWIRE) -- Mon Protocol, the publishing protocol for blockchain-native IPs and games, is entering into a partnership with ZTX, the web3 social metaverse platform.
ZTX is one of the largest web3 gaming projects in Asia, with a focus on user-generated content (UGC) and community building.
Mon Protocol will be introducing the ZTX platform and products to Pixelmon’s more than 1.1 million unique users across its products.
“Mon Protocol is one of the fastest-growing publishers in web3, and we’re glad to be a part of this innovative network.