CTV

HKTDC launches seven events to cover lifestyle sectors and licensing in late April

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목요일, 4월 11, 2024
Online, Convention center, Deluxe, Cosmetics, Wear, Hall, OMO, CTV, Sustainable development, Studio, Printing, Food, Athleisure, Limited, Medialink, AsiaWorld–Expo, Exhibition, Conference, HKTDC, HKCEC, Generative, Name, Clothing, International, Pinkoi, Chocolate, Digital, Certification, Marketing, Beauty, Home, Wine, Muse Communication, Tourism, Marushin, Synthetic media, Ministry, YASHICA, Film industry

The Hong Kong Trade Development Council (HKTDC) will host seven events covering lifestyle products and licensing industry in April.

Key Points: 
  • The Hong Kong Trade Development Council (HKTDC) will host seven events covering lifestyle products and licensing industry in April.
  • These seven events further promote Hong Kong's lifestyle and creative industries, helping the sectors seize global opportunities.
  • Sophia Chong, Deputy Executive Director of the HKTDC, said: "This year, the HKTDC continues to coincide its seven events to highlight lifestyle products and licensing opportunities in late April to create more synergies.
  • The seven lifestyle events include six products fairs and one licensing conference.

CAMERON MIILLE APPOINTED CHIEF REVENUE OFFICER OF PUBLICA BY IAS

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목요일, 5월 9, 2024
IAB, DSP, Cam, SSPS, Original equipment manufacturer, CTV, DSPS, Integral Ad Science, OpenX, IAS, Head, Video game

NEW YORK, May 9, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the appointment of Cameron "Cam" Miille as Chief Revenue Officer of Publica by IAS.

Key Points: 
  • NEW YORK, May 9, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the appointment of Cameron "Cam" Miille as Chief Revenue Officer of Publica by IAS.
  • Miille will lead the global Publica by IAS revenue team and report to IAS's Chief Executive Officer, Lisa Utzschneider.
  • Miille joins Publica by IAS from Freewheel, a global technology platform for the TV advertising industry, where he served as Head of Revenue and Growth, Americas.
  • "As a long-time fan and supporter of Publica by IAS, I'm excited to lead the global revenue organization and evangelize the platform's value proposition," said Miille.

BUILD-A-BEAR PRESENTS HEARTWARMING TV AD FOR 'THE STUFF YOU LOVE'

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목요일, 5월 9, 2024
Marketing, Heart, The Stuff, Family, BBW, Partnership, Social media, CTV, Grocery store

ST. LOUIS, May 9, 2024 /PRNewswire/ -- Build-A-Bear Workshop, Inc. (NYSE: BBW), is adding more heart to screens everywhere with the debut of its latest commercial. Premiering this week on CTV and streaming platforms like Disney+ and Hulu, the advertisement showcases the unique role the multi-generational brand's furry friends play in being there for the stuff people love most.

Key Points: 
  • This commercial marks a significant milestone in Build-A-Bear's recently launched "The Stuff You Love" campaign.
  • In a special collaboration, Build-A-Bear enlisted the talents of songwriter DeCarlo to craft a custom song aptly titled "The Stuff You Love".
  • Created in partnership with creative and strategy agency, Known, "The Stuff You Love" campaign made its debut in stores and across social media and marketing channels last month.
  • For more information about Build-A-Bear and "The Stuff You Love" campaign, visit BuildABear.com/the-stuff-you-love or on Instagram at @buildabear.

Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Advertising on Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV in April 2024

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목요일, 5월 9, 2024
Smart TV, Advertising, LATAM, IVT, Mobile advertising, CTV, Confusion, Roku, Privacy, IDS, Amazon Fire TV, Apple TV, Channel, ID, API, Connected, Samsung

LONDON, May 09, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the April 2024 Top 100 Most Popular Bundle IDs for Open Programmatic Connected TV (CTV) Advertising.

Key Points: 
  • LONDON, May 09, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the April 2024 Top 100 Most Popular Bundle IDs for Open Programmatic Connected TV (CTV) Advertising.
  • The list includes the global top 100 most popular Bundle IDs for open programmatic advertising across the most popular CTV platforms including Roku, Amazon Fire TV, Samsung, and Apple TV.
  • The rankings are based on global open programmatic advertising data, as measured by Pixalate.
  • Pixalate’s Bundle ID to App Store ID mapping APIs can help by consistently handling Bundle IDs, ensuring accurate tracking, measurement, and reporting.

Magnite Reports First Quarter 2024 Results

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수요일, 5월 8, 2024
Adjustment, Growth, Madness, CTV

NEW YORK, May 08, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company, today reported its results of operations for the quarter ended March 31, 2024.

Key Points: 
  • NEW YORK, May 08, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company, today reported its results of operations for the quarter ended March 31, 2024.
  • We finished the quarter with strong CTV upside in live sports, related to March Madness, as well as strong continued growth in ad serving, both contributing to share gains.
  • DV+ also posted strong results with growth of 9%.
  • A positive ad spend environment to start 2024, plus our share gains, have led to a great start to the year, and we remain optimistic this momentum will continue.

Pixalate Releases Q1 2024 Connected TV (CTV) Ad Supply Chain Trends Report for Roku, Amazon Fire TV, Apple TV and Samsung TV: $4.4 Billion in Global Estimated Open Programmatic CTV Ad Spend in Q1 2024 as APAC (+43% YoY) & LATAM (+60%) Surge

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수요일, 5월 8, 2024
Smart TV, Yoy, LATAM, IVT, Research, Mobile advertising, Human, CTV, Samsung Electronics, Roku, Privacy, Amazon Fire TV, SOV, Apple TV, Hulu, Connected, Mobile phone

LONDON, May 08, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2024 Global Connected TV (CTV) Ad Supply Chain Trends Report.

Key Points: 
  • LONDON, May 08, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2024 Global Connected TV (CTV) Ad Supply Chain Trends Report.
  • In addition to the Global report, Pixalate also released North America , APAC , EMEA , and LATAM versions of the report.
  • The reports comprehensively analyze the state of open programmatic CTV advertising across North America, Asia-Pacific (APAC), Europe, the Middle East and Africa (EMEA), and Latin America (LATAM) between January 2024 and March 2024.
  • The report covers various aspects such as CTV ad spend trends by global region, CTV device market share trends, invalid traffic trends (IVT, including ad fraud).

Nexxen to Announce First Quarter 2024 Financial Results on May 20, 2024

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수요일, 5월 8, 2024
Webcast, Conference call, Smart TV, Conference, Connected, CTV, Video game

NEW YORK, May 08, 2024 (GLOBE NEWSWIRE) -- Nexxen International Ltd. (AIM/NASDAQ: NEXN) (“Nexxen” or the “Company”), a global, unified advertising technology platform with deep expertise in video and Connected TV ("CTV"), will release its financial results for the first quarter ended March 31, 2024 before the U.S. market opens on Monday, May 20, 2024.

Key Points: 
  • NEW YORK, May 08, 2024 (GLOBE NEWSWIRE) -- Nexxen International Ltd. (AIM/NASDAQ: NEXN) (“Nexxen” or the “Company”), a global, unified advertising technology platform with deep expertise in video and Connected TV ("CTV"), will release its financial results for the first quarter ended March 31, 2024 before the U.S. market opens on Monday, May 20, 2024.
  • The Company will host a webcast and conference call at 6:00 AM PT / 9:00 AM ET / 2:00 PM BST on the same date to discuss its financial results and outlook.
  • Nexxen International First Quarter Ended March 31, 2024 Earnings Webcast and Conference Call

Onetag continues 2024 expansion with strategic new hires

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수요일, 5월 8, 2024
EMX, DMP, CTV, Rocket Fuel Inc., Advertising

Christian - who joins Onetag as a seasoned digital advertising specialist with 14 years’ experience in publisher development and relations - will spearhead the management of the company's publisher partnerships across the US and LATAM.

Key Points: 
  • Christian - who joins Onetag as a seasoned digital advertising specialist with 14 years’ experience in publisher development and relations - will spearhead the management of the company's publisher partnerships across the US and LATAM.
  • One of his primary objectives will be to forge alliances with tier-one brand publishers to leverage Onetag’s carefully curated premium marketplace, encompassing display, video/CTV, and native advertising.
  • Meanwhile, Salvo Nicotra joins Onetag as global Chief Innovation Officer.
  • In the UK, Onetag welcomes Mabroor Ahmad as Sales Director, Supply.

Comscore Reports First Quarter 2024 Results

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화요일, 5월 7, 2024
Table, MRC, Certification, Research, CBH, Proximic, Digital, Content, Conference, Webcast, CTV, Cloud computing, Accreditation, Tablet, JIC, CCR, Marketing, Comscore, FX, GAAP, Growth, Video game

RESTON, Va., May 07, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended March 31, 2024.

Key Points: 
  • RESTON, Va., May 07, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended March 31, 2024.
  • Revenue in the first quarter was $86.8 million, down 5.2% from $91.6 million in Q1 2023.
  • In the first quarter of 2024, management decided to evaluate revenue results using solution groups that better represent the company's evolving business and customer needs, which are largely centered around measurement and insights.
  • ET
    Management will host a conference call to discuss the results on Tuesday, May 7, 2024 at 5:00 p.m.

PubMatic Announces Record First Quarter 2024 Financial Results

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화요일, 5월 7, 2024
CFO, SPO, Ecosystem, Conversation, Investment, WPP plc, Activate, AI, Depreciation, Instacart, Conversion, Vevo, Partnership, Collection, Webcast, CTV, Public expenditure, Result, Engineering, Tax, Roblox, DSPS, Privacy, IDS, Analysis, Acquisition, Form 10-K, Loss, Failure, Wpromote, Adjustment, Advertising, Annual report, GAAP, Growth, Disclosure, Bookkeeping

The section titled “Non-GAAP Financial Measures” below describes our usage of non-GAAP financial measures.

Key Points: 
  • The section titled “Non-GAAP Financial Measures” below describes our usage of non-GAAP financial measures.
  • Reconciliations between historical GAAP and non-GAAP information are contained at the end of this press release following the accompanying financial data.
  • PubMatic will host a conference call to discuss its financial results on Tuesday, May 7, 2024 at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time).
  • Additional information will also be set forth in our Quarterly Report on Form 10-Q for the quarter ended March 31, 2024.