CTV

Pixalate Releases Q1 2024 Global Connected TV (CTV) Seller Trust Indexes: Index Exchange, TripleLift, FreeWheel Lead in SSP Quality Rankings for Open Programmatic Ad Supply on Amazon Fire TV

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월요일, 5월 20, 2024
OpenX, CTV, STI, IVT, Privacy, Amazon Fire TV, Samsung Electronics, Advertising, Online shopping

LONDON, May 20, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Connected TV (CTV) Seller Trust Indexes , the comprehensive global seller quality ratings and rankings for programmatic advertising sold on Roku , Amazon Fire TV , and Samsung Smart TV .

Key Points: 
  • LONDON, May 20, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Connected TV (CTV) Seller Trust Indexes , the comprehensive global seller quality ratings and rankings for programmatic advertising sold on Roku , Amazon Fire TV , and Samsung Smart TV .
  • Pixalate’s Seller Trust Indexes (STIs) are the worldwide programmatic advertising quality ratings standards.
  • The indexes evaluate and rank the quality and integrity of key sellers in the programmatic supply chain across channels, platforms, and devices.
  • Pixalate’s other indexes include the Mobile Seller Trust Index for global mobile in-app advertising and the Global Seller Trust Index for U.S. and non-U.S. seller quality ratings for desktop and mobile web advertising.

Pixalate Releases Q1 2024 Global Seller Trust Index for SSP Open Programmatic Web Ad Inventory Quality for APAC, EMEA, LATAM, and North America: Index Exchange, Sovrn, OpenX, Freestar Among Leaders

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월요일, 5월 20, 2024
OpenX, CTV, LATAM, Théophile de Bock, Connected, Advertising, Credit

The top five programmatic sellers of desktop and mobile web advertising inventory based on overall quality in Q1 2024 are as follows:

Key Points: 
  • The top five programmatic sellers of desktop and mobile web advertising inventory based on overall quality in Q1 2024 are as follows:
    Index Exchange    — Final Score: 83 (B)
    See the complete Global Seller Trust Index - Global rankings here .
  • Index Exchange    — Final Score: 87 (A)
    Verve Group         — Final Score: 84 (B)
    Xandr Monetize   — Final Score: 83 (B)
    Loop Me               — Final Score: 83 (B)
    See the complete Global Seller Trust Index - APAC rankings here .
  • Index Exchange  — Final Score: 85 (A)
    Loop Me              — Final Score: 83 (B)
    Verve Group       — Final Score: 83 (B)
    See the complete Global Seller Trust Index - EMEA rankings here .
  • Index Exchange    — Final Score: 88 (A)
    Verve Group          — Final Score: 83 (B)
    Xandr Monetize    — Final Score: 82 (B)
    See the complete Global Seller Trust Index - LATAM rankings here .

Pixalate Releases Q1 2024 Mobile Seller Trust Index: OpenX, AdMixer, IronSource Take the Top 3 Spots in SSP Quality Rankings for Open Programmatic Ad Supply

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월요일, 5월 20, 2024
CTV, IVT, Privacy, App Store (iOS/iPadOS), Google Play, Advertising, International, Smart TV, STI

LONDON, May 20, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Global Mobile Seller Trust Index , the comprehensive global seller quality ratings and rankings for programmatic advertising sold on mobile apps available for download in the Apple App Store and Google Play Store.

Key Points: 
  • LONDON, May 20, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Global Mobile Seller Trust Index , the comprehensive global seller quality ratings and rankings for programmatic advertising sold on mobile apps available for download in the Apple App Store and Google Play Store.
  • Pixalate’s Seller Trust Indexes (STIs) are the worldwide programmatic advertising quality ratings standards.
  • The Indexes evaluate and rank the quality and integrity of key sellers in the programmatic supply chain across channels, platforms, and devices.
  • Pixalate’s other Indexes include the CTV Seller Trust Index for global Connected TV (CTV) advertising and the Global Seller Trust Index for U.S. and International seller quality ratings based on desktop and mobile web advertising.

Nexxen Reports Results for the First Quarter Ended March 31, 2024

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월요일, 5월 20, 2024
Cloud, Partnership, Transport, Uncertainty, Share repurchase, CTV, Contribution, Stagwell, Marketing, Privacy, LG Electronics, Electronics, Travel, Government, OTT, TCL, Software as a service, Food, Intelligence, The Roku Channel, Phase 10, Liquidity, Growth, Adtech (company), ACR, Connected, Adjustment, Acceleration, Smart TV, PMP, Roku, Common stock, Video game

NEW YORK, May 20, 2024 (GLOBE NEWSWIRE) -- Nexxen International Ltd. (AIM/NASDAQ: NEXN) (“Nexxen” or the “Company”), a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), announced today its financial results for the first quarter ended March 31, 2024.

Key Points: 
  • CTV Revenue: CTV revenue was $18.8 million in Q1 2024, reflecting an 11% decrease from $21.3 million in Q1 2023.
  • CTV and Programmatic Revenue Percentages: CTV revenue in Q1 2024 represented 29% of programmatic revenue, compared to 34% in Q1 2023.
  • Programmatic revenue increased to 88% of revenue in Q1 2024 compared to 87% in Q1 2023.
  • Adjusted EBITDA: Generated Adjusted EBITDA of $11.9 million in Q1 2024, a 34% increase from $8.9 million in Q1 2023.

Pixalate’s April 2024 Mobile App Spoofing Report For Apple App Store and Google Play Store: Solitaire Verse, 2048, Calculator Among Most at Risk

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금요일, 5월 17, 2024
CTV, IVT, Risk, Privacy, App Store (iOS/iPadOS), LATAM, Mobile advertising, Research, Google Play, Connected, Smart TV, Mobile phone

LONDON, May 17, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the April 2024 Mobile App Spoofing Reports: Apple App Store and Google Play Store .

Key Points: 
  • LONDON, May 17, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the April 2024 Mobile App Spoofing Reports: Apple App Store and Google Play Store .
  • The reports reveal which mobile apps are most at risk of app spoofing.
  • Malicious actors can use invalid traffic (IVT) techniques, such as app spoofing, to disguise the mobile app traffic source.
  • Pixalate’s data science team analyzed over 31.6 billion global open programmatic advertising impressions from over 11.9 million mobile apps (including delisted apps) across the Apple App Store and Google Play Store in April 2024 to compile this research.

Pixalate’s April 2024 Ad Fraud Research on Global CTV App Spoofing on Apple TV, Amazon Fire TV, Roku, & Samsung Smart TV: 8.3% of CTV App Traffic is Spoofed - TNT, Lifetime, USA Network Among Most at Risk

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목요일, 5월 16, 2024
Amazon Fire TV, Mobile advertising, Samsung Electronics, Research, CTV, Privacy, Apple TV, Smart TV, Connected, Roku, Risk, IVT, Mobile phone

LONDON, May 16, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the April 2024 Connected TV (CTV) App Spoofing Reports for Apple TV , Amazon Fire TV , Roku , and Samsung Smart TV .

Key Points: 
  • LONDON, May 16, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the April 2024 Connected TV (CTV) App Spoofing Reports for Apple TV , Amazon Fire TV , Roku , and Samsung Smart TV .
  • The reports reveal which CTV apps are most at risk of app spoofing.
  • Malicious actors can use invalid traffic (IVT) techniques, such as app spoofing, to disguise the CTV app traffic source.
  • Global Open Programmatic CTV App Spoofing Data: April 2024

Pixalate's April 2024 Global Connected TV (CTV) Publisher Trust Index for Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV: Crunchyroll, Pluto TV, Kidoodle Top Ranks in EMEA

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수요일, 5월 15, 2024
CTV, IVT, Privacy, Amazon Fire TV, Apple TV, Samsung Electronics, PTI, Research, Connected, Smart TV, Mobile phone

LONDON, May 15, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, today released the April 2024 Global CTV Publisher Trust Index (PTI) for apps across the Roku , Amazon Fire TV , Samsung Smart TV , and Apple TV app stores.

Key Points: 
  • LONDON, May 15, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, today released the April 2024 Global CTV Publisher Trust Index (PTI) for apps across the Roku , Amazon Fire TV , Samsung Smart TV , and Apple TV app stores.
  • Pixalate's CTV Publishers Trust Index (PTI) report offers advertisers a comprehensive view of the quality of CTV apps that support programmatic advertising.
  • The reports include rankings by geographic region (North America, EMEA, APAC, LATAM), country, app category, and app store.
  • In April 2024, Pixalate’s data science team analyzed over 2.8 billion global open programmatic ad impressions across 6k CTV apps from Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV to compile this research.

Pixalate's April 2024 Global Mobile Publisher Trust Index for Apple App Store and Google Play Store: Candy Crush, Weather Radar Rank No. 1 in North America

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수요일, 5월 15, 2024
CTV, IVT, Privacy, App Store (iOS/iPadOS), PTI, Research, Google Play, Connected, Smart TV, Mobile phone

LONDON, May 15, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, today released the April 2024 Global Mobile Publisher Trust Index (PTI) for apps across the Apple App Store and the Google Play Store .

Key Points: 
  • LONDON, May 15, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, today released the April 2024 Global Mobile Publisher Trust Index (PTI) for apps across the Apple App Store and the Google Play Store .
  • Pixalate’s Publisher Trust Index (PTI) report offers advertisers a comprehensive view of the quality of mobile apps that support programmatic advertising across popular mobile platforms.
  • The report includes rankings by geographic region (North America, EMEA, APAC, LATAM), country, app category, and app store.
  • In April 2024, Pixalate’s data science team analyzed over 31.6 billion global open programmatic ad impressions across 11.9 million mobile apps from the Apple App Store and Google Play Store to compile this research.

Pixalate’s April 2024 Top Grossing Connected TV (CTV) Apps Based on Global Open Programmatic Ad Revenue: Hulu, Vix Among Top Grossing Apps

Retrieved on: 
수요일, 5월 15, 2024
CTV, Privacy, Amazon Fire TV, LATAM, Apple TV, Mobile advertising, Samsung Electronics, Research, Connected, Smart TV

LONDON, May 15, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the April 2024 Global Top Grossing Connected TV Apps Benchmark Reports for Roku , Amazon Fire TV , Apple TV , and Samsung Smart TV .

Key Points: 
  • LONDON, May 15, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the April 2024 Global Top Grossing Connected TV Apps Benchmark Reports for Roku , Amazon Fire TV , Apple TV , and Samsung Smart TV .
  • The reports reveal the estimated top grossing CTV apps in open programmatic advertising revenue segmented by regions including, North America, Asia-Pacific (APAC), Europe, the Middle East and Africa (EMEA), and Latin America (LATAM) across popular CTV platforms.
  • In April 2024, Pixalate’s data science team analyzed over 6,000 CTV apps (including delisted apps) and nearly 2.8 billion open programmatic advertising impressions to compile the research in this series.
  • North America: Hulu led in ad revenue across Roku , Amazon Fire TV , Apple TV , and Samsung Smart TV s, generating an estimated $158 million in ad revenue through open programmatic advertising
    Europe, Middle East, and Africa (EMEA): A Seattle Church app emerged as the top earner on Roku, generating an estimated $26k in ad revenue through open programmatic advertising
    Download the Global Top Grossing CTV Apps:

CRAFTSMAN+ Launches CTV and DOOH Creative Advertising Solutions

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수요일, 5월 15, 2024
Microsoft, CTV, Growth, Digital technology, Advertising, Connected, DOOH, Smart TV, Industrial design

NEW YORK, May 15, 2024 (GLOBE NEWSWIRE) -- Today, CRAFTSMAN+ , a leader in creative advertising solutions, announces its expansion into Connected TV (CTV) and Digital Out of Home (DOOH) advertising creative services for its clients.

Key Points: 
  • NEW YORK, May 15, 2024 (GLOBE NEWSWIRE) -- Today, CRAFTSMAN+ , a leader in creative advertising solutions, announces its expansion into Connected TV (CTV) and Digital Out of Home (DOOH) advertising creative services for its clients.
  • In the U.S. alone, CTV advertising revenue rose to $25.9 billion in 2023 , with forecasts indicating continued robust growth.
  • We’re dedicated to helping our clients achieve standout success in an increasingly crowded advertising ecosystem.”
    With its launch of CTV and DOOH creative services, CRAFTSMAN+ addresses the market's need for more targeted and impactful advertising solutions in a privacy-first era.
  • For more information on how CRAFTSMAN+ can transform your advertising strategy with the new CTV and DOOH offerings, visit CRAFTSMAN+ .