AANHPI | Jotup

Readout of SBA Roundtable Celebrating AANHPI Heritage Month

Retrieved on:

火曜日, 5月 14, 2024

AANHPI, Entrepreneurship, Interview, Small business, SBA, Congress, Airline

WASHINGTON, May 14, 2024 (GLOBE NEWSWIRE) -- On Tuesday, May 14, SBA Administrator Isabel Casillas Guzman hosted a roundtable with Asian American, Native Hawaiian, and Pacific Islander (AANHPI) business leaders to celebrate AANHPI Heritage Month and discuss how the Biden-Harris Administration can continue to advance and support entrepreneurship within the AANHPI community.

Key Points:

WASHINGTON, May 14, 2024 (GLOBE NEWSWIRE) -- On Tuesday, May 14, SBA Administrator Isabel Casillas Guzman hosted a roundtable with Asian American, Native Hawaiian, and Pacific Islander (AANHPI) business leaders to celebrate AANHPI Heritage Month and discuss how the Biden-Harris Administration can continue to advance and support entrepreneurship within the AANHPI community.
The officials then heard from representatives of the AANHPI community and business organizations to discuss challenges and opportunities for AANHPI entrepreneurs in small business ownership, government contracting, manufacturing, and technology.
During AANHPI Heritage Month, the SBA is celebrating the AANHPI community’s resilience, entrepreneurial spirit, and contributions to our economy.
Image Description: Administrator Isabel Casillas Guzman (Front Center-Left) with roundtable participants, including White House officials, Members of Congress, SBA staff, and community organization leaders.

GoldenTV Launches New Programming, Partnerships and Promotions during Asian Pacific American Heritage Month

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金曜日, 5月 10, 2024

Entertainment, Other Consumer, Consumer, TV and Radio, Women, Online, Men, Partnership, AANHPI, FAMILY, API, Face, Color Line, AAPI, ROW DTLA, Nielsen, Bronze, L.A, ROW, Culture, Gold, History, City, Jim Crow laws, Film industry

Addressing the continued need for Asian American, Native Hawaiian, and Pacific Islander storytelling and experiences, GoldenTV announces new programming, partnerships and promotions that spotlight the fastest-growing ethnic segment in the United States.

Key Points:

Addressing the continued need for Asian American, Native Hawaiian, and Pacific Islander storytelling and experiences, GoldenTV announces new programming, partnerships and promotions that spotlight the fastest-growing ethnic segment in the United States.
“The buying power of the growing AANHPI community is now at $1.3 trillion, illustrating the demand for more Asian Pacific content,” said Takashi Cheng, CEO of Golden Media, parent company of GoldenTV.
“More Asian Pacific American viewers are streaming than ever before,” referring to the recent Nielsen report* that AANHPI TV usage made up 45.4 percent of all streaming activity, compared with 36 percent amongst the general U.S. population.
“Blurring the Color Line” will air on May 26, along with more AAPI programming on cable channel ChimeTV powered by GoldenTV.

MEDIA ADVISORY - The Minority Business Development Agency to Host 2024 National AANHPI Business Summit at U.S. Department of Commerce

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水曜日, 5月 8, 2024

MBDA, RSVP, AANHPI, Summit, Artificial intelligence, Commerce

WASHINGTON, D.C., May 08, 2024 (GLOBE NEWSWIRE) -- The U.S. Department of Commerce’s Minority Business Development Agency (MBDA) is celebrating Asian American, Native Hawaiian, and Pacific Islander (AANHPI) Heritage Month by hosting the National AANHPI Business Summit.

Key Points:

WASHINGTON, D.C., May 08, 2024 (GLOBE NEWSWIRE) -- The U.S. Department of Commerce’s Minority Business Development Agency (MBDA) is celebrating Asian American, Native Hawaiian, and Pacific Islander (AANHPI) Heritage Month by hosting the National AANHPI Business Summit.
The summit will take place on Wednesday, May 15, 2024, from 12:00pm to 6:00pm EDT in Washington D.C. in collaboration with the National Asian/Pacific Islander American Chamber of Commerce & Entrepreneurship (National ACE).
This Business Summit will commemorate the contributions and achievements of the AANHPI business community and its entrepreneurs over the past year, and will feature elected officials, dignitaries, and corporate partners in attendance.
The Summit will feature discussions on access to capital, opportunities in artificial intelligence (AI), and navigating the contracting process.

AANHPI Entrepreneurs Find Success Through Small Business Ownership

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火曜日, 5月 7, 2024

Asian Americans, Small business, Dream, Mentorship, AANHPI, United States census, SBA, Pew, Pew Research Center, Escolar, Drink, Management

SCORE , a resource partner of the SBA, is dedicated to helping AANHPI entrepreneurs achieve their business goals, providing free small business mentoring, training and resources in all 50 states and U.S. territories.

Key Points:

SCORE , a resource partner of the SBA, is dedicated to helping AANHPI entrepreneurs achieve their business goals, providing free small business mentoring, training and resources in all 50 states and U.S. territories.
Nationwide, Americans are starting new businesses at record rates – U.S. Census data shows that 5.5 million small business applications were filed in 2023 alone.
For new AANHPI entrepreneurs in pursuit of small business success, the road can be rocky without support.
The advice of an experienced mentor can be enormously valuable for any small business owner, as they take what they have learned and pay it forward by helping other entrepreneurs find success.

My Code Announces New Hispanic Media Group, Original Content, Partnerships and More at NewFronts

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水曜日, 5月 1, 2024

Hip hop music, AirPlay, IAB, Investment, OTT, El Diario, EVP, Art Basel, Crackle, AANHPI, FAST, Partnership, CTV, Gen, Editorial, Music, Football, Marketing, Advertising, Growth

SANTA MONICA, Calif., May 1, 2024 /PRNewswire/ -- Presenting at The Interactive Advertising Bureau (IAB) NewFronts for the first time, My Code, the leading multicultural media and marketing services company, gives advertisers new opportunities to reach diverse audiences at an unmatched scale. NewFronts showcases the latest developments in marketplace trends and video advertising formats, making it the ideal moment for My Code to unveil new video content and media partnerships that reach advertisers planning their media strategies for the year ahead.

Key Points:

NewFronts showcases the latest developments in marketplace trends and video advertising formats, making it the ideal moment for My Code to unveil new video content and media partnerships that reach advertisers planning their media strategies for the year ahead.
For nearly a decade, My Code has offered solutions for brands to meet the rapidly growing need for multicultural marketing.
The company reaches Hispanic, Black, AANHPI and LGBTQIA+ audiences with media and marketing products and services to create an equitable and inclusive media ecosystem that accelerates brands' investments in diverse audiences and drives brand growth.
Through this partnership, Remezcla and the Remezcla Media Group will be front and center at this iconic soccer tournament.

Asian Pacific Islander American Scholars Celebrates its 20th Anniversary of Scholarships, Student Support, Research & Advocacy Work

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水曜日, 5月 1, 2024

WASHINGTON, May 1, 2024 /PRNewswire-PRWeb/ -- Asian Pacific Islander Scholars (APIA Scholars) today announced the celebration of its 20th Anniversary with their upcoming 20th Anniversary Event, scheduled to take place at the Japanese American National Museum in Los Angeles on May 22, 2024.

Key Points:

APIA Scholars Anniversary Event to Take Place in the Japanese National American Museum in Los Angeles May 22, 2024
WASHINGTON, May 1, 2024 /PRNewswire-PRWeb/ -- Asian Pacific Islander Scholars (APIA Scholars) today announced the celebration of its 20th Anniversary with their upcoming 20th Anniversary Event, scheduled to take place at the Japanese American National Museum in Los Angeles on May 22, 2024.
Asian Pacific Islander Scholars (APIA Scholars) today announced the celebration of its 20th Anniversary with their upcoming 20th Anniversary Event, scheduled to take place at the Japanese American National Museum in Los Angeles on May 22, 2024.
Since its inception two decades ago, APIA Scholars has become the nation's leading non-profit organization devoted to reducing financial barriers for Asian American, Native Hawaiian and Pacific Islander (AANHPI) students, particularly those historically underserved and marginalized.
Wendy Wong, Asian Pacific Islander American Scholars, 1 3108698120, [email protected] , Asian Pacific Islander American Scholars

New 2024 Nielsen Report: Asian American Audiences Spend Nearly Equal Time on TV and Smartphone

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水曜日, 5月 1, 2024

Video, Asian Americans, Equity, AVOD, Hatred, News, Book, AANHPI, Nielsen, Gen, Generation Z, Smartphone, Diversity, Media consumption, Ageing

NEW YORK, May 1, 2024 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data, and analytics, releases their latest Diverse Intelligence Series report to kick-off Asian Pacific American Heritage Month. The report titled, Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, highlights that Asian Americans are spending nearly equal time watching content on their TVs and smartphones.

Key Points:

The report titled, Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, highlights that Asian Americans are spending nearly equal time watching content on their TVs and smartphones.
The report shows that AANHPI audiences are spending nearly the same amount of time tuning into content on the TV screen and smartphone screen — approximately 17 hours per week on each screen.
These insights emphasize the importance of tailoring news content to address the diverse concerns of Asian American audiences, particularly with young voters (avg.
Download the 2024 report Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption for more details and insights.

Americans don't think hate towards Asian Americans has increased, but Asian Americans disagree

Retrieved on:

水曜日, 5月 1, 2024

SAN FRANCISCO, May 1, 2024 /PRNewswire/ -- The Asian American Foundation (TAAF) today announced the findings of the fourth annual STAATUS Index (Social Tracking of Asian Americans in the U.S.) - a national study of Americans' perceptions of Asian American, Native Hawaiian, and Pacific Islander (AANHPI) communities. The results show that Americans have stereotypical opinions and perceptions about AANHPI communities across five key categories – hate, national security, visibility and awareness, belonging, and building bridges/cross-racial solidarity.

Key Points:

Americans don't think hate towards Asian Americans has increased, but Asian Americans disagree.
Only one-third of Americans think hate towards Asian Americans has increased, but 61% of Asian Americans feel that hate towards them has increased in the last 12 months.
43% of Americans show no familiarity with recent attacks on Asian Americans.
Americans surveyed believe that racism towards Asian Americans will decrease by teaching the history of Asian Americans in K-12 schools and colleges (41%), increasing visibility of Asian Americans in American society (41%), and providing more opportunities to interact with Asian Americans (39%).

Mirror Edge: Programmatic Reach with Cultural Precision

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金曜日, 4月 12, 2024

AI, DSP, AANHPI, SSP, Edge, Culture, PMP, Machine learning, Acquisition, Advertising, Algorithm

LOS ANGELES, April 12, 2024 /PRNewswire/ -- Mirror Digital, a leading diverse and multicultural media company, proudly introduces Mirror Edge, a groundbreaking programmatic advertising platform tailored to diverse audiences.

Key Points:

LOS ANGELES, April 12, 2024 /PRNewswire/ -- Mirror Digital, a leading diverse and multicultural media company, proudly introduces Mirror Edge, a groundbreaking programmatic advertising platform tailored to diverse audiences.
Mirror Edge sets a new standard for precision targeting and campaign performance optimization while prioritizing user privacy with its cookieless approach.
"In launching Mirror Edge, we're transforming how advertisers engage with diverse communities by revolutionizing the essence of culture-centric advertising.
Diverse Audience Focus: Mirror Edge is a programmatic solution that prioritizes culture and diversity in every aspect of our platform.

Asians in Advertising Breaking Barriers Summit

Retrieved on:

火曜日, 4月 9, 2024

Discovery, Publicis, Partnership, Bias, Carat, Syndrome, Mark Huffam, Senior, Warner Bros., AANHPI, Multimedia, Marketing, Movement, Management

LOS ANGELES, April 9, 2024 /PRNewswire/ -- Asians in Advertising proudly announces the return of its highly anticipated annual Breaking Barriers Summit, scheduled for Friday, May 3, 2024.

Key Points:

LOS ANGELES, April 9, 2024 /PRNewswire/ -- Asians in Advertising proudly announces the return of its highly anticipated annual Breaking Barriers Summit, scheduled for Friday, May 3, 2024.
The Breaking Barriers Summit is designed to empower attendees to advance their careers by addressing the unique challenges Asian Americans face in advertising, marketing, and communications.
"We're deeply honored to present our third annual Breaking Barriers Summit," expressed Bernice Chao, co-founder of Asians in Advertising.
Discovery
Asians in Advertising aims to develop a community, create opportunities, and elevate Asians to higher leadership positions in the advertising industry.