Mexican Americans

Adsmovil Expands Market Reach and Content Portfolio with Nuestra Vision Strategic Alliance

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水曜日, 3月 13, 2024
DirecTV Stream, FCC, ROI, OTA, DIRECTV, Mexican Americans, LocalBTV, Atmosphere, TelevisaUnivision, Vision, Music, Dish Network, CTV, DMA, Advertising, Television

MIAMI, March 13, 2024 /PRNewswire/ -- Adsmovil, a minority-owned digital first Hispanic media company, is pleased to announce its strategic alliance with Nuestra Vision, a 24/7 Spanish-language TV network offering family-friendly premium programming for Mexicans, Mexican Americans and Hispanics living in the U.S. This strategic alliance marks a significant milestone for Adsmovil as it expands its reach, audience, content, and media platforms to deliver 360° opportunities across the Hispanic landscape.

Key Points: 
  • This strategic alliance marks a significant milestone for Adsmovil as it expands its reach, audience, content, and media platforms to deliver 360° opportunities across the Hispanic landscape.
  • The synergistic alliance with Nuestra Vision allows Adsmovil to tap into the preferences of Mexican, Spanish-dominant Hispanics, who spend their time on multiple platforms including streaming, broadcast, and cable, consuming Mexican content.
  • Nuestra Vision primarily serves the content preferences of the vast Mexican and Mexican American community, which represents 60% of U.S. Hispanics.
  • "The strategic investment in Nuestra Vision fortifies Adsmovil's overarching strategy to expand and diversify its Hispanic market reach, without sacrificing authenticity.

Modelo Partners with MotorTrend to Publish Limited-Edition Revival of Lowrider Magazine Dedicated to the Women Shaping the Culture

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木曜日, 3月 7, 2024
Breast cancer, Woman, Freedom, Motor Trend Group, Culture, Female, Growth, Mechanics, Mexican Americans, Empowerment, Price action trading, Whittier, California, Attention, Organization, PST, Modelo, Research, Editorial, Toy

To spotlight those who haven’t always received recognition, Modelo has teamed up with MotorTrend to launch a special edition of Lowrider magazine that champions the women of lowriding throughout the entire issue.

Key Points: 
  • To spotlight those who haven’t always received recognition, Modelo has teamed up with MotorTrend to launch a special edition of Lowrider magazine that champions the women of lowriding throughout the entire issue.
  • “Modelo has always stood for those with grit and tenacity who demonstrate the mark of a fighter – traits the lowrider community certainly embodies,” said Logan Jensen, Sr. Director of Brand Marketing, Modelo.
  • Modelo donated advertising space in the publication to women-owned businesses to further support and spotlight the entrepreneurs impacting the lowrider industry.
  • Beyond the canvas, this artist and lowrider owner started the Prophets Car Club, which encourages both women and LGBTQ+ membership.

$32 million NIA grant boosts long COVID cognition study of under-studied populations including South Texas Hispanics

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木曜日, 12月 21, 2023
MRI, Risk, University of Texas System, Caregiver, Master of Science, Protein, Health, COVID, Mexican Americans, Infection, University, Workforce, African Americans, Cognition, Plasma, Nursing, Deficit spending, Magnetic resonance imaging, Neurodegenerative disease, Antibody, Genetics, Biomarker, Data collection, Neurology, Biology, School, Research, MD, Doctor of Philosophy, COVID-19, NIA, Participation, Cognitive deficit, Pharmaceutical industry

SAN ANTONIO, Dec. 21, 2023 /PRNewswire-PRWeb/ -- COVID-19's long-term effects on cognition in older adults will be studied for five years thanks to a $32 million federal grant awarded to The University of Texas Health Science Center at San Antonio (also called UT Health San Antonio).

Key Points: 
  • The U.S. National Institute on Aging (NIA) awarded $32 million to The University of Texas Health Science Center at San Antonio to coordinate the study.
  • Researchers will focus on the recruitment and analysis of populations most severely affected by long COVID.
  • "Cognitive impairment is seen in some adults over 60 who are experiencing long COVID, and this impairment appears to be progressive."
  • "Cognitive impairment is seen in some adults over 60 who are experiencing long COVID, and this impairment appears to be progressive.

TEQUILA DON JULIO PARTNERS WITH WORLD-RENOWNED ARTIST FELIPE PANTONE TO BRING THE ENERGY OF MODERN MEXICO TO MIAMI

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水曜日, 12月 6, 2023
Por Amor, The Temple House, Tequila, Mexican Americans, Senior, RSVP, Culture, Letter, Love letter, Partnership, Exhibition, Diageo, Portrait, Pantone, Fashion design, Love

NEW YORK, Dec. 6, 2023 /PRNewswire/ -- As thousands descend upon Miami for the highly anticipated international art fair, Tequila Don Julio is debuting a first-of-its-kind collaboration with world-renowned artist Felipe Pantone, bringing attendees on an immersive journey into the vibrant heartbeat of modern Mexico through Pantone's unique kinetic art and digital expression. 

Key Points: 
  • He invites us to perceive and appreciate the profound significance of capturing a nation's soul and elevating it onto a global stage.
  • Christina Choi, Senior Vice President of Tequila at Diageo North America, shares "Tequila Don Julio is proud to invite all to celebrate the modern spirit of the country that this brand calls home.
  • "As a Mexican American photographer, I am honored to continue my work with Tequila Don Julio and join them in celebrating the magnificent culture of modern Mexico through my lens," says photographer Thalia Gochez.
  • Tequila Don Julio encourages consumers of legal drinking age to celebrate responsibly.

Alternative to Obesity Medicines--Innovative Resources to Manage Weight and Tackle Diabetes in Hispanic Communities for the upcoming holiday seasons

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金曜日, 11月 17, 2023
Mexican Americans, Disease, Incidence, Risk, Amputation, Mortality, Season, Obesity, Seminar, Health, Diabetes, Puerto Ricans, Education, Dietary supplement

The webinars demystify diabetes (Seminar 1), champion healthy dietary choices (Seminar 2), reveal exercise benefits (Seminar 3), and offer tangible strategies for controlling the condition (Seminar 4).

Key Points: 
  • The webinars demystify diabetes (Seminar 1), champion healthy dietary choices (Seminar 2), reveal exercise benefits (Seminar 3), and offer tangible strategies for controlling the condition (Seminar 4).
  • "With so much talk about the challenges of maintaining a healthy weight and diabetes disproportionately affecting Hispanic populations, it's vital to dismantle the persistent belief that diabetes is inevitable for Hispanics."
  • "Our initiative is about providing trusted, scientifically-backed resources to transform lives through education and support."
  • You can access these life-enhancing webinars at www.healthyamericasfund.org/resources and be part of the change, materials.

La Morenita Named Recipient of the Non-GMO Project's Equitable Transfer Program

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木曜日, 11月 2, 2023
Transfer, The Non-GMO Project, San Francisco Bay Area, La Morenita (Antarctica), Tinsley Voluntary Transfer Program, Mexican Americans, Organization, GMO, Equitable, Seed, ETP, Agriculture

Bellingham, Wash., Nov. 02, 2023 (GLOBE NEWSWIRE) -- The Non-GMO Project announced today that La Morenita is one of the first recipients in its new Equitable Transfer Program (ETP).

Key Points: 
  • Bellingham, Wash., Nov. 02, 2023 (GLOBE NEWSWIRE) -- The Non-GMO Project announced today that La Morenita is one of the first recipients in its new Equitable Transfer Program (ETP).
  • La Morenita used the Equitable Transfer Program funds to cover the cost of Non-GMO Project verification, which it successfully completed in September 2023.
  • "We are thrilled to welcome La Morenita into the Non-GMO Project Verified community,” said Megan Westgate, Executive Director of the Non-GMO Project.
  • The application period for the next round of funding for the Non-GMO Project Equitable Transfer Program opens January 1, 2024.

Espolòn® Tequila Drops Sophomore Collection with PAISABOYS to Celebrate Día de los Muertos with The Afterparty Edition, Honoring Modern Mexico Through Streetwear

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火曜日, 10月 24, 2023
Water, Skull, Element, National Association of Latino Arts and Culture, Campari America, EST, Mexican Americans, Smoke, Research, RSVP, Code, Blanco, Honey, Culture, Collection, Marketing, NALAC, Tequila, Parent, National Association, Fashion design, Calavera, Ofrenda, Wind

NEW YORK, Oct. 24, 2023 /PRNewswire/ -- Espolòn® Tequila today launches the second edition of their Día de los Muertos Calavera Collection: The Afterparty Edition, created in collaboration with renowned streetwear brand PAISABOYS. Officially dropping on Día de los Muertos, November 1st, at 12:00 pm EST on Espolòn Tequila's newly launched merch shop, the collection promises to bring wearable art to life through innovative apparel that evokes the spirit of the holiday, celebrates rich traditions, and nods to Espolòn Tequila's portfolio of award-winning expressions.

Key Points: 
  • NEW YORK, Oct. 24, 2023 /PRNewswire/ -- Espolòn® Tequila today launches the second edition of their Día de los Muertos Calavera Collection: The Afterparty Edition, created in collaboration with renowned streetwear brand PAISABOYS .
  • The artwork also features marigolds, a national symbol Día de los Muertos, as well as an  agave plant alongside bright orange accents, in recognition of Espolòn's Tequila Reposado.
  • The snapback is an exclusive piece of the collection, only being the fifth hat for PAISABOYS to have been created and released.
  • As the tequila for the people, Espolòn is dedicated to supporting those who drive positive change within the Hispanic community.

Boys & Girls Clubs of America Awards Texas Teen with $50,000 Scholarship, a Toyota Corolla, and a $5,000 Kohl’s Gift Card, During Star-Studded Annual “National Youth of the Year” Celebration

Retrieved on: 
金曜日, 10月 6, 2023
Other Education, Continuing, Events, Concerts, Education, Other Consumer, Celebrity, TV and Radio, Seniors, Parenting, Music, Children, Hispanic, Family, Entertainment, Consumer, Diamond, Grammy Awards, Health, Academy Awards, Multimedia, PNC, Corolla, The Coca-Cola Company, Family Dollar, Boys & Girls Clubs of America, Boys & Girls Club, Lower Rio Grande Valley, Toyota, National Youth, NBC, Mental health, Mexican Americans, Platinum, Robert Coronado, MLB, FOX, Curriculum, Child, Life, Financial system, Work, International, Boy, Nightclub, Toy, Club

View the full release here: https://www.businesswire.com/news/home/20231006870103/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20231006870103/en/
    Alejandra L. of Boys & Girls Club of McAllen (Texas) is named Boys & Girls Clubs of America’s 2023 National Youth of the Year, serving as an ambassador for more than 3.3 million teens nationwide.
  • “I am honored to be recognized as Boys & Girls Clubs of America’s 2023-2024 National Youth of the Year,” said Alejandra.
  • Youth of the Year is Boys & Girls Clubs of America's premier recognition program for Club teens.
  • As the highest honor a Club member can receive, the National Youth of the Year represents Boys & Girls Clubs of America and the voices of over 3 million Club youth it serves.

OUTFRONT Media Celebrates Hispanic Heritage Month with "Pages of Hispanic Heritage" Campaign in Partnership with Lil' Libros

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木曜日, 9月 14, 2023
National Hispanic Heritage Month (United States), Mexican Americans, NYSE, OOH, Libros, Illustrator, Partnership, Lil, Outfront Media, Hispanic and Latino Americans, Cultural diversity, Lil' Libros

The campaign launches in celebration of Hispanic Heritage Month from September 15 to October 15.

Key Points: 
  • The campaign launches in celebration of Hispanic Heritage Month from September 15 to October 15.
  • Hispanic Heritage Month recognizes and celebrates the contributions of Hispanic and Latino Americans.
  • OUTFRONT Media is taking a unique approach by spotlighting talented Lil' Libros authors on digitals billboards across the United States.
  • The "Pages of Hispanic Heritage" campaign seeks to amplify their voices and showcase their inspiring work on a national scale.

United States Mint Begins Shipping 2023 American Women Quarters™ Honoring Jovita Idar on August 14th

Retrieved on: 
木曜日, 8月 10, 2023
Jovita Idar, AWQ, Jovita, Left–right political spectrum, Human rights commission, McGraw, Education, Life, Mint, Woman, Humanities, History, Government, Science, Mexican Americans, Treasury, Mellon, Portrait, TRUST, Publication, Universal Declaration of Human Rights, Human rights, Racism, United States Mint, Universal, Guatemala Human Rights Commission, News, African Americans, Nursing, Lace, Television

Washington, DC, Aug. 10, 2023 (GLOBE NEWSWIRE) -- The United States Mint (Mint) will begin shipping the fourth coin in the 2023 American Women Quarters™ (AWQ) Program on August 14th.

Key Points: 
  • Washington, DC, Aug. 10, 2023 (GLOBE NEWSWIRE) -- The United States Mint (Mint) will begin shipping the fourth coin in the 2023 American Women Quarters™ (AWQ) Program on August 14th.
  • The Mint facilities at Philadelphia and Denver manufacture these circulating quarters honoring Jovita Idar.
  • “The fourth coin of the 2023 American Women Quarters™ Program honors the life and legacy of Jovita Idar,” said Mint Director Ventris C. Gibson.
  • Her legacy continues to encourage and empower future generations.”
    United States Mint Medallic Artist John P. McGraw designed and sculpted the Jovita Idar quarter reverse design.