Prime Acquires Aventine Consulting to Bolster US Evidence and Access Presence
LONDON, Nov. 28, 2023 /PRNewswire/ -- Prime, a leading player in healthcare communications, has today announced the acquisition of 'Aventine' a US-based consulting firm specialising in US-focused market access and payer communications.
- LONDON, Nov. 28, 2023 /PRNewswire/ -- Prime, a leading player in healthcare communications, has today announced the acquisition of 'Aventine' a US-based consulting firm specialising in US-focused market access and payer communications.
- Market access and payer engagement is one of the fastest growing areas in the pharmaceutical services sector (~13% market CAGR) and Aventine becomes Prime's first US acquisition.
- The move is set to significantly bolster and complement Prime's existing evidence and access proposition.
- As a result, the evidence and access function will include a US market access presence to geographically support US-based global clients.