Acxiom | Jotup

IPG Health Unlocks Next-Gen Data, AI & Tech-Enabled Platforms for Healthcare

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Lunedì, Maggio 6, 2024

HCP, Investment, Acxiom, IPG, AI, Health, WebMD, Activation, SOLVE, Intelligence, Noise, Creativity, EPIC, Video game

“The imperative for health and pharma marketers remains clear – harness this transformative potential to reshape HCP and consumer engagement, drive behavioral change, while accelerating brand value, *with* speed and scale,” said Dana Maiman, CEO of IPG Health.

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“The imperative for health and pharma marketers remains clear – harness this transformative potential to reshape HCP and consumer engagement, drive behavioral change, while accelerating brand value, *with* speed and scale,” said Dana Maiman, CEO of IPG Health.
“Interconnectivity and interoperability have been fundamental to the success of IPG Health and enable us to keep pace with tech evolution.
Integrating this best-in-class data stack with AI resulted in the creation of EPIC – IPG Health’s revolutionary data and insights platform that is purpose-built for healthcare.
“This provides scalable and adaptable modular content, optimizing the efficiency of the omnichannel experience,” said Jessica Specker, Executive Director of Global Content Solutions at IPG Health.

Interpublic Announces First Quarter 2024 Results

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Mercoledì, Aprile 24, 2024

Sale, Acxiom, IPG, Depreciation, Appendix, Commerce, Adobe, PR, Partnership, Tax, Synthetic media, Classification, Income tax, Generative, Growth, Pharmaceutical industry

In the first quarter of 2024, operating income was $184.2 million compared to $188.3 million in 2023.

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In the first quarter of 2024, operating income was $184.2 million compared to $188.3 million in 2023.
First quarter 2024 margin of adjusted EBITA before restructuring charges was 9.4% on revenue before billable expenses.
In the first quarter of 2024, the income tax provision was $47.3 million on income before income taxes of $160.6 million.
Depreciation and amortization expense decreased by 2.0% during the first quarter of 2024 compared to the same period in 2023.

Madaket Health Appoints Healthcare Leaders Megan Schmidt and Tim Suther to Board of Directors

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Mercoledì, Febbraio 21, 2024

Madaket Health , the leading platform for provider-payer collaboration and data exchange, today announced that Megan Schmidt and Tim Suther have joined the company’s board of directors.

Key Points:

Madaket Health , the leading platform for provider-payer collaboration and data exchange, today announced that Megan Schmidt and Tim Suther have joined the company’s board of directors.
Tim Suther has more than three decades of experience maximizing value through data, analytics, and technology transformation.
"As the needs of the industry evolve, Madaket is solving administrative challenges burdening the entire healthcare ecosystem," said Schmidt.
Both newly appointed board members bring diverse skills and perspectives that will help Madaket continue to expand its reach and solutions in the healthcare industry.

Allant Group Announces Tim Suther Joining Board of Directors

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Martedì, Febbraio 6, 2024

Coalition, Growth, Knowledge, Acxiom, Adtech (company), Marketing, JPMorgan Chase, UnitedHealth Group, Sale, Martech, Committee, Retail

DOWNERS GROVE, Ill., Feb. 6, 2024 /PRNewswire/ -- Allant Group LLC, a data activation solution provider, is pleased to announce Tim Suther has joined the company's Board of Directors. This appointment brings critical expertise in data and technology business development and growth to the board.

Key Points:

DOWNERS GROVE, Ill., Feb. 6, 2024 /PRNewswire/ -- Allant Group LLC, a data activation solution provider, is pleased to announce Tim Suther has joined the company's Board of Directors.
Mr. Suther has over three decades maximizing value through data, analytics, and technology transformation.
Mr. Suther most recently led Change Healthcare's Data Solutions business, and its subsequent multi-billion-dollar sale and integration into Optum Insight, part of UnitedHealth Group.
For more information about Allant Group's data activation, analytics, martech integration, and customer experience management capabilities, please click here .

Cribl Announces Strategic Partnership with Elastic to Drive Greater Data Flexibility

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Mercoledì, Novembre 15, 2023

SAN FRANCISCO, Nov. 15, 2023 (GLOBE NEWSWIRE) -- Cribl , the data engine for IT and Security, today announced a new strategic partnership with Elastic , the company behind Elasticsearch®, to provide customers with greater data flexibility, delivering enhanced data visibility, improved SIEM capabilities, and simplified migrations to Elastic Cloud.

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SAN FRANCISCO, Nov. 15, 2023 (GLOBE NEWSWIRE) -- Cribl , the data engine for IT and Security, today announced a new strategic partnership with Elastic , the company behind Elasticsearch®, to provide customers with greater data flexibility, delivering enhanced data visibility, improved SIEM capabilities, and simplified migrations to Elastic Cloud.
The new partnership brings a deeper integration between the full Cribl suite of products and Elastic Security and Observability, enabling customers to more efficiently manage and operationalize their data.
“Cribl gives us the flexibility and control we need to affordably manage and analyze our IT and security data in the face of rapid data growth,” said Brian Emmons, Senior Manager, IT Operations at Acxiom.
The collaboration between Elastic and Cribl marks a significant advancement in the efficient and coherent management of security and observability data.

LiveRamp Elevates Lauren Dillard to Chief Financial Officer

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Giovedì, Novembre 16, 2023

LiveRamp (NYSE: RAMP), the leading data collaboration platform, today announced the promotion of Lauren Dillard to chief financial officer (CFO).

Key Points:

LiveRamp (NYSE: RAMP), the leading data collaboration platform, today announced the promotion of Lauren Dillard to chief financial officer (CFO).
View the full release here: https://www.businesswire.com/news/home/20231116843656/en/
LiveRamp's Lauren Dillard is promoted to Chief Financial Officer.
(Photo: Business Wire)
Dillard has been with LiveRamp for nearly 10 years, most recently serving as interim CFO and Senior Vice President of Finance and Investor Relations.
As CFO, she will lead all aspects of LiveRamp’s financial operations, including treasury, tax, accounting, investor relations, and field operations.

IPG Mediabrands' MAGNA Bolsters Data-Driven Video Capabilities in New Partnership with OpenAP

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Martedì, Dicembre 12, 2023

Intelligence, Investment, Television, OpenID, CTV, Digital, OpenAP, Partnership, ROI, Cryptocurrency, Acxiom

NEW YORK, Dec. 12, 2023 /PRNewswire/ -- OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, and MAGNA, the investment and intelligence arm of IPG Mediabrands, today announced a new partnership that will enable MAGNA to seamlessly build and reach advanced audiences across data-driven video endpoints via a direct integration with Acxiom. MAGNA, which powers planning and investment across the IPG Mediabrands network, will now be able to target and distribute custom audiences using Acxiom data centrally through OpenAP across linear, digital, streaming and programmatic channels, then measure cross-publisher and cross-platform reach and frequency at the end of a campaign.

Key Points:

The partnership underscores MAGNA's commitment to an audience-first future for video advertising.
MAGNA will also benefit from first mover advantage on the cross-publisher, cross-platform clean room solution, the OpenAP Data Hub, in early 2024.
At MAGNA, we are committed to an audience-first strategy to deliver the insights and precision our clients need to maximize their investments.
This partnership with OpenAP simplifies a complex process and gives the actionable data our team's need in the planning stage to maximize our clients' investments," said Dani Benowitz, Global President, at MAGNA.

Acxiom Research Identifies Five Top Customer Experience Trends for 2024

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Giovedì, Novembre 9, 2023

Acxiom ®, the customer intelligence company, today released its annual trends report, "Where AI and Marketing Collide."

Key Points:

Acxiom ®, the customer intelligence company, today released its annual trends report, "Where AI and Marketing Collide."
The quantitative research reveals the transformative impact of artificial intelligence (AI) on the customer experience (CX) and offers a strategic guide for brands seeking AI-powered marketing success.
Commissioned by Acxiom and conducted with global research and consultancy firm MTM, the study draws on feedback from 200 businesses and insights from 2,000 consumers across the US and UK.
Tate Olinghouse, Chief Revenue Officer at Acxiom, notes, “This year, AI has revolutionized brand-customer engagement.

Acxiom and Braze Partner to Deliver an End-to-End Customer Engagement Solution and Drive Sustainable Revenue Growth for Brands

Retrieved on:

Martedì, Novembre 7, 2023

Acxiom ®, the customer intelligence company, today announced that it is strengthening its relationship with Braze and becoming a premium partner within the Braze Alloys Partner Program.

Key Points:

Acxiom ®, the customer intelligence company, today announced that it is strengthening its relationship with Braze and becoming a premium partner within the Braze Alloys Partner Program.
Through the expansion of its partnership, Acxiom and Braze will enable more of the world’s leading brands to leverage sophisticated customer engagement strategies that drive loyalty and retention to fuel business growth.
Since joining Braze Alloys in 2023, Acxiom has become a strategic part of a best-in-breed ecosystem of technology and solutions partners that help integrate, customize, and amplify customer engagement capabilities for Braze customers.
We look forward to continued success and collaboration as we work with our partners to power brilliant customer engagement strategies that propel growth for brands."

Acxiom's Expertise Accelerates the Value of AI for Marketers

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Giovedì, Ottobre 26, 2023

Acxiom ®, the customer intelligence company, unveils its AI investment to help the world's leading brands implement Salesforce AI technologies.

Key Points:

Acxiom ®, the customer intelligence company, unveils its AI investment to help the world's leading brands implement Salesforce AI technologies.
Acxiom's AI expertise can help brands deploy Salesforce Einstein and Data Cloud to boost the strategic value of their data, resulting in data-driven customer insights and business outcomes for marketers.
As a Salesforce partner , Acxiom provides end-to-end solutions spanning strategy, technology, and data, enabling clients to strategically implement, operate, and optimize Marketing Cloud and Data Cloud.
Acxiom’s team of certified Salesforce professionals can help marketers implement Einstein for:
Personalization: Tailoring content for precision engagement and guiding product recommendations, next-best actions, and focused campaigns.