Acxiom

 IPG Mediabrands Launches Unified Retail Media Solution

Retrieved on: 
Martedì, Luglio 18, 2023
Technology, Mobile, Wireless, Social Media, Search Engine Optimization, Search Engine Marketing, Blogging, Media, Publishing, Public Relations, Investor Relations, Marketing, Advertising, Networks, Communications, Internet, Paramount Media Networks, IPG, Retail, The Interpublic Group of Companies, CPG, CMOS, Retail media, OTC, ROI, Conybeare, NYSE, Video game, Sales, Acxiom

IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG) today announced the launch of its Unified Retail Media Solution, a dedicated business unit that will enable brands to intelligently manage their investment performance seamlessly across all Retail Media Networks, one of the fastest growing advertising channels.

Key Points: 
  • IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG) today announced the launch of its Unified Retail Media Solution, a dedicated business unit that will enable brands to intelligently manage their investment performance seamlessly across all Retail Media Networks, one of the fastest growing advertising channels.
  • To help brands navigate this popular retail advertising medium, IPG Mediabrands Unified Retail Media Solution will bring openness and trust to the typically closed world of Retail Media at a time when brand spend in the space is growing rapidly.
  • “With this solution from IPG Mediabrands, clients can make optimal decisions both within and across Retail Media Networks based on facts, not hunches.
  • For more information on the Unified Retail Media Solution, visit https://www.ipgmediabrands.com/retail-media

Acxiom and Hugo & Cat Partner to Offer Marketing Optimization and Personalization for the Next Generation of Customer-Obsessed Businesses

Retrieved on: 
Martedì, Luglio 18, 2023
Data Management, Consumer Electronics, Technology, Mobile, Wireless, Public Relations, Investor Relations, Marketing, Advertising, Communications, Nanotechnology, Other Technology, Audio, Video, Social Media, Telecommunications, Search Engine Optimization, Software, Networks, Search Engine Marketing, Internet, Blogging, Hardware, Electronic Design Automation, Cat, Google Optimize, Partnership, IPG, Sitecore, Organization, Personalization, Machine learning, CDP, Hugo, AI, Energy Technology Data Exchange, KPI-driven code analysis, Retail, Risk management, Acxiom

This partnership across IPG companies supports businesses in realizing the value of optimization and how they can better drive success metrics through tools such as Sitecore Personalize.

Key Points: 
  • This partnership across IPG companies supports businesses in realizing the value of optimization and how they can better drive success metrics through tools such as Sitecore Personalize.
  • Businesses can no longer afford to invest their time and money into large-scale digital transformation programs every two to three years.
  • Instead, organizations need to adopt an always-on optimization and measurement strategy that allows them to focus on proactively improving the digital customer experience.
  • The partnership between Acxiom and Hugo & Cat will address this by offering a replacement solution to existing Google Optimize customers.

Acxiom Earns Top Score on the 2023 Disability Equality Index and Recognized as a Best Place to Work for Disability Inclusion

Retrieved on: 
Martedì, Luglio 11, 2023
Technology, Mobile, Wireless, Human Resources, Consumer, Professional Services, People with Disabilities, Other Communications, Other Technology, DEI (Diversity, Equity and Inclusion), Marketing, Software, Data Analytics, Communications, Data Management, AAPD, American Association of People with Disabilities, Minister of Employment, Workforce Development and Disability Inclusion, Education, Culture, Workplace, Organizational culture, DEI, Environment, Insurance, Nursing, Acxiom, Disability

Acxiom ®, the customer intelligence company, today announces it has achieved a top score on the 2023 Disability Equality Index (DEI)® and earned the recognition as a Best Place to Work for Disability Inclusion.

Key Points: 
  • Acxiom ®, the customer intelligence company, today announces it has achieved a top score on the 2023 Disability Equality Index (DEI)® and earned the recognition as a Best Place to Work for Disability Inclusion.
  • The DEI , a joint initiative between the American Association of People with Disabilities (AAPD) and Disability: IN, evaluates companies on a scale of zero to 100 based on their disability inclusion policies and practices.
  • Acxiom stood out for its consistent, visible commitment to disability inclusion, weaving it into the fabric of its organizational culture, recruitment practices, and workplace accessibility.
  • “Diversity is a core strength of Acxiom and central to our success,” said Mary Ward , Chief People Officer at Acxiom.

Marigold™ Expands and Bolsters Global Strategy and Services Division

Retrieved on: 
Mercoledì, Giugno 28, 2023
Cloud, Heart, Martech, Strategic service management, Travel, Acxiom, Education, Marketing, CX, Military Open Simulator Enterprise Strategy, Microsoft, Salesforce Marketing Cloud, Publishing, Acquisition, Restaurant, CRM, Salesforce, Sales, Retail, Service, Architecture, Marigold

NASHVILLE, Tenn., June 28, 2023 (GLOBE NEWSWIRE) -- Marigold, a global martech leader focused on delivering relationship marketing solutions that help marketers acquire, grow and retain customers, today introduced an expanded and restructured Global Strategy and Services division that combines the professional services teams of its integrated product suite of cross-channel email and martech solutions under the Marigold brand.

Key Points: 
  • This expanded Strategy and Services division brings together the services teams, relationship marketing strategists and industry experts across Marigold’s purpose-built solutions to deliver white-glove services and strategic support for marketing teams around the world.
  • “We are thrilled to expand our Strategy and Services division to support business growth for marketing teams around the world.
  • She previously held strategy leadership roles at CRM agencies and martech organizations including Acxiom, MRM//McCann and Harte Hanks, serving clients in retail, travel, media, healthcare and financial services.
  • For more information about Marigold’s Strategy and Services offerings, connect with Jamshed Mughal at [email protected] .

LG Ad Solutions and Acxiom Bring Increased Audience Reach and Rapid Campaign Activation to CTV Advertising Through Improved Data Matching

Retrieved on: 
Martedì, Giugno 20, 2023
Technology, Entertainment, Marketing, Advertising, Communications, Professional Services, TV and Radio, Data Analytics, Data Management, Automatic content recognition, ACR, LG, Business development, CTV, Business, Partnership, Acxiom

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced a strategic partnership with leading customer intelligence company, Acxiom.

Key Points: 
  • LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced a strategic partnership with leading customer intelligence company, Acxiom.
  • As CTV continues to evolve into a powerful platform for advertising innovation and content promotion, challenges with scalability, reach, speed, and efficiency remain.
  • This integration effectively addresses these issues by combining Acxiom's premier, privacy-compliant marketing data with LG Ad Solutions' proprietary ACR data, achieving highly accurate matching across the LG CTV universe at scale.
  • By significantly boosting match rates and enhancing speed and efficiency in CTV advertising, we can provide better advertising experiences without additional data delivery costs."

Introducing Magnite Access, An Omnichannel Audience, Data and Identity Suite

Retrieved on: 
Giovedì, Giugno 15, 2023
Partnership, Marketing, OLV, The Digital Group, Privacy, Bustle (magazine), Access, Commercial, System, Bustle, SVP, Tailor, Acxiom, Magnite

NEW YORK, June 15, 2023 (GLOBE NEWSWIRE) -- Magnite, the world’s largest independent sell-side advertising company, today introduced Magnite Access, a suite of omnichannel audience products that make it easier for display, online video, and streaming media owners–and their advertising partners–to maximize the value of their data assets. As the center of gravity for audience and identity shifts closer to the sell side, Magnite Access empowers publishers to manage, create, and transact audience segments in a variety of ways.

Key Points: 
  • The Magnite Access Suite includes:
    Magnite DMP: enables sellers to seamlessly create, segment and synchronize audiences to platforms of their choice.
  • Magnite Match: a cloud-based solution that allows sellers and buyers to establish a match between data sets while keeping user identity blind to all parties, including Magnite itself.
  • Magnite Audiences: cross-publisher segments that Magnite packages to make it easier and more efficient for buyers to reach high value audiences at scale.
  • Magnite Audiences, also for DV+, and Magnite Match and Storefront, for Magnite Streaming, are in beta and on track to reach wider availability before the end of 2023.

Acxiom Names Adobe Veteran Judith Hammerman as Cloud Growth Leader

Retrieved on: 
Lunedì, Giugno 12, 2023
Mobile, Wireless, Technology, Other Communications, Security, Marketing, Communications, Professional Services, Software, Data Analytics, Data Management, Cloud, Connected relation, University, Senior, Adobe Experience Cloud, Haas School of Business, Head, Multimedia, Columbia Business School, Taboola, Hammerman, Platform, University of California, Berkeley, Growth, Time Inc., SVP, Success, Management, Acxiom, Adobe

Acxiom ®, the customer intelligence company, today announces that Judith Hammerman has joined the company as Senior Vice President (SVP) of Cloud Growth.

Key Points: 
  • Acxiom ®, the customer intelligence company, today announces that Judith Hammerman has joined the company as Senior Vice President (SVP) of Cloud Growth.
  • In this new role, Hammerman will accelerate Acxiom's cloud-first transformation, assuring client success for its global clientele by advancing strategic partnerships and optimizing cloud product development to deliver secure, scalable, and efficient cloud solutions.
  • "I'm thrilled to step into the SVP of Cloud Growth role at Acxiom, and I'm energized by the opportunity that lies ahead."
  • She recently served as Head of Platform Expansion at Adobe, focusing on the launch, growth, and adoption of the Adobe Experience platform.

SnapLogic Unveils SnapLabs for Exclusive Access to Cutting Edge Integration Solutions

Retrieved on: 
Mercoledì, Maggio 17, 2023
Data Management, Apps, Applications, Technology, Software, Artificial Intelligence, Internet, Generative, Synthetic media, API management, AI, ML, Series, Environment, Research, Language, Online shopping, SnapLogic, Acxiom

SnapLogic , a leader in intelligent integration and enterprise automation, today announced the launch of SnapLabs , a dedicated environment for the SnapLogic community to experience unreleased products and features.

Key Points: 
  • SnapLogic , a leader in intelligent integration and enterprise automation, today announced the launch of SnapLabs , a dedicated environment for the SnapLogic community to experience unreleased products and features.
  • SnapLabs will enable users to gain early access to cutting-edge solutions and influence the company’s roadmap by providing valuable feedback on product offerings before they are publicly released.
  • "SnapLogic is committed to delivering cutting edge innovation through best-in-class products, services, and technology,” said Jeremiah Stone, Chief Technology Officer, SnapLogic.
  • We are excited about gaining early access to innovative products like SnapGPT on the SnapLabs environment.”
    For more information about SnapLabs and the upcoming release of SnapGPT, visit https://www.snaplogic.com/snaplabs .

UM Announces New U.S. Leadership Across Growth, Strategy, Planning, Intelligence, Client Services and Operations

Retrieved on: 
Venerdì, Maggio 12, 2023
Momentum, Intelligence, Listerine, Team One, Head, Publicis, Mentorship, AAPI, Advertising, The Interpublic Group of Companies, Strategic intelligence, Band-Aid, Culture, Nature photography, Vanguard, Research, Lexus, Organization, National Black MBA Association, The Martin Agency, Growth, Media Operations Group, Cooperman Barnabas Medical Center, Neutrogena, Intelligence officer, Workplace, OMD, Business plan, Creativity, Resource management, Johnson & Johnson, Johnson's Baby, McCann, AAF, Partnership, City of Heroes Collectible Card Game, IPG, UM, Hawkeye, American Express, Woman, Great Places, CNX, Quintana, Lifting, XR, Data Analytics Library, Management, Acxiom, Campaign

Ogburn is the driving force behind UM's new business development strategy, responsible for spearheading pitch strategy and generating leads for new client relationships.

Key Points: 
  • Ogburn is the driving force behind UM's new business development strategy, responsible for spearheading pitch strategy and generating leads for new client relationships.
  • Joining UM from Hero Collective where she led the strategy team, Thompkins also held executive roles at Publicis' Hawkeye.
  • Previously at Publicis Groupe's integrated media/communications agency, Team One, Larson worked in media leadership positions for high-profile brands like Lexus.
  • Wadeyka leads the charge on Business Planning and Operations, Media Operations, Resource Management and New Products and Services to drive efficiencies.

Group 1 Automotive Selects Acxiom to Lead Enterprise-wide Customer Data Platform

Retrieved on: 
Lunedì, Maggio 1, 2023
Data Management, Security, Automotive, General Automotive, Technology, Other Technology, Real, CDP, Insurance, Heart, Group 1 Automotive, Group 1, Online shopping, Acxiom

Acxiom ®, the customer intelligence company, today announced that one of the largest automotive groups in the United States, Group 1 Automotive (Group 1), has engaged Acxiom to implement a customer data platform (CDP) powered with its Real Identity™ solution across Group 1’s network of new and used vehicle dealerships.

Key Points: 
  • Acxiom ®, the customer intelligence company, today announced that one of the largest automotive groups in the United States, Group 1 Automotive (Group 1), has engaged Acxiom to implement a customer data platform (CDP) powered with its Real Identity™ solution across Group 1’s network of new and used vehicle dealerships.
  • This privacy-first platform reconciles data from diverse touchpoints into a single customer view, empowering Group 1 with the insight needed to deliver tailored experiences for each of its customers throughout the stages of vehicle ownership.
  • Today's automotive customer journey is scattered across multiple interactions, including online research, dealerships websites, in-person showroom visits, and digital apps, all of which creates siloes of disconnected data.
  • "Our solution presents Group 1 Automotive with the clearest possible understanding of who their customer is, so they can deliver the right message at the best time," says John Campos, automotive industry managing director at Acxiom.