A change in ownership at ReD Associates
In 2016, ReD Associates entered into a partnership with Cognizant, one of the world's largest IT companies.
- In 2016, ReD Associates entered into a partnership with Cognizant, one of the world's largest IT companies.
- Their clients have included Google, Meta, Ford, Pernod Ricard, Air Liquide, Lego, Santander, the Bill & Melinda Gates Foundation as well as leaders in the luxury industry.
- Amid big, societal shifts around technology, geopolitics, identity, and sustainability, ReD provides clarity and direction to client strategies by thinking deeply and critically about what these changes mean for businesses and organisations, bridging cultural understanding and strategic thinking.
- ReD's new ownership structure also welcomes trusted and experienced colleagues into a new collective ownership, a group strengthened by a broad set of individual backgrounds and qualities.