The Ad Council, Coalition of Health Systems and Hospitals Tackle America's Most Urgent Public Health Crisis: Gun Violence
NEW YORK, Feb. 27, 2024 /PRNewswire/ -- Today at Northwell Health's 5th annual Gun Violence Prevention Forum, the Ad Council announced a new gun violence prevention initiative in collaboration with a coalition of health care leaders to address this urgent public health crisis and its impact on youth.
- This group of chief executives represents some of the nation's largest health systems and hospitals that are providing funding, strategic insight and issue expertise on gun violence prevention for the campaign.
- However, only 26% selected gun injuries as the leading cause of death among children, demonstrating a need for further education.
- Health systems and hospitals throughout the country have seen firsthand the toll gun violence takes on communities.
- This includes a coalition-based and multi-audience approach, mobilizing the advertising, media and marketing industries to tackle gun violence prevention in America.