WXP

Webflow announces acquisition of Intellimize - expanding beyond visual development to become an integrated Website Experience Platform

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Vendredi, avril 19, 2024

SAN FRANCISCO, April 19, 2024 /PRNewswire-PRWeb/ --Today, Webflow announced the acquisition of Intellimize, a website personalization and conversion rate optimization platform that leverages AI to help marketing teams personalize websites for each unique visitor across the buyer journey.

Key Points: 
  • Intellimize is a website personalization and conversion rate optimization platform that leverages AI to help marketing teams personalize websites.
  • This is a major step in Webflow's vision to become the world's first Website Experience Platform (WXP).
  • Webflow aims to make it seamless for marketers and designers to create on-brand, professional websites that deliver personalized, engaging experiences, driving measurable business results.
  • Webflow's WXP will combine visual site building, a powerful content management system, hosting, personalization, optimization, and more.