Toronto Star publisher urges more investment in trusted media
Retrieved on:
Jeudi, mars 30, 2023
That's the message that Jordan Bitove, publisher of the Toronto Star and owner of Torstar Corporation, delivered today in a speech in which he urged advertisers and the federal governments to embrace an Ethical Media Supply Chain, which supports Canadian-owned and operated and trusted news outlets.
Key Points:
- That's the message that Jordan Bitove, publisher of the Toronto Star and owner of Torstar Corporation, delivered today in a speech in which he urged advertisers and the federal governments to embrace an Ethical Media Supply Chain, which supports Canadian-owned and operated and trusted news outlets.
- Bitove provided examples of how declining advertising impacts the Toronto Star and other Torstar new outlets.
- For advertisers, Bitove said organizations should ask themselves what percentage of their media spend goes to supporting Canadian-owned and operated media.
- "Promote and invest in the ethical media supply chain, subscribe to local news and talk to everyone you know about what's at risk."