Fubo Unveils New Suite of CTV Ad Offerings During 2024 IAB NewFronts
FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced during the IAB NewFronts today a suite of four new CTV ad units, expanding the volume and variety of the company’s ad offerings.
- FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced during the IAB NewFronts today a suite of four new CTV ad units, expanding the volume and variety of the company’s ad offerings.
- Interactive Ads: Among the new ad units are interactive ads, designed to not only increase audience awareness, but also drive conversion.
- According to iSpot.TV 62% of ad impressions served on Fubo reach incremental households that are unreachable on linear TV (July 2023 - March 2024).
- Our new ad units make way for high impact brand activations that drive even deeper levels of attention and engagement.”