Broadcast Industry Leaders Spearhead Investment in RUN3TV, Key NEXTGEN TV Application Platform
Pearl TV anticipates the involvement of additional broadcast groups in this forward-looking venture.
- Pearl TV anticipates the involvement of additional broadcast groups in this forward-looking venture.
- The effort provides a common method for viewers to take advantage of NEXTGEN TV broadcasting by standardizing broadcast application capabilities across manufacturers to provide interactive services and the convergence of over-the-air with over-the-top (broadcast + broadband) connectivity.
- Since 2017, Pearl TV has been instrumental in advancing the NEXTGEN TV broadcasting ecosystem, enabling ATSC 3.0 broadcasters to offer enhanced features for viewers.
- More recently, Pearl TV and Nielsen have further engaged as the NEXTGEN TV rollout has now reached 75% of U.S. TV households.