Tremor International Signs Exclusive Global Partnership with VIDAA for ACR Data
NEW YORK, Oct. 26, 2021 (GLOBE NEWSWIRE) -- Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in video and Connected TV (“CTV”) advertising, offering an end-to-end technology platform that enables advertisers to reach relevant audiences and publishers to maximize yield on their digital advertising inventory, today announced a global and exclusive strategic partnership with VIDAA, a smart TV operating system and content platform preinstalled on most TVs manufactured by Hisense, considered one of the top TV manufacturers in the world, and also integrated into a number of premium original equipment manufacturers (OEM) including Toshiba. The agreement sees Tremor International’s technology platform gain exclusive access to VIDAA’s automatic content recognition (ACR) data, both in the US and internationally.
- The agreement sees Tremor Internationals technology platform gain exclusive access to VIDAAs automatic content recognition (ACR) data, both in the US and internationally.
- Tremor International will bring VIDAAs ACR data into its TV Intelligence solution starting May 1, 2022, which will make Tremor International the only end-to-end technology platform with direct access to OEM ACR data for targeting purposes, outside the walled gardens.
- Following the integration into its TV Intelligence solution, Tremor International will have exclusive rights to the VIDAA ACR data in all global markets, and Tremor will activate in the US, Canada, UK, Germany, France, Italy, Spain, Portugal, Netherlands, Australia and Japan.
- The data will be available for activation by both advertiser and publisher clients, through the two pillars of Tremor Internationals end-to-end platform: Tremor Video and Unruly.