TelevisaUnivision and Transmit Partner on New Feature to Enhance Social Video Ad Creative and Amplify Viewer Engagement Across Streaming Platforms
NEW YORK, April 10, 2024 /PRNewswire/ -- TelevisaUnivision, the world's leading Spanish-language media company, and Transmit, a market leading technology platform that maximizes the audience and revenue of the world's most valuable streamed content, today announced a new partnership to introduce an industry-first vertical video advertising feature that seamlessly brings creator-driven social ads to streaming platforms (OTT).
- TelevisaUnivision and Transmit co-developed the new innovative ad format, streamlining the ability to showcase vertical video social media assets concurrently with live sporting events and tentpole entertainment on OTT channels.
- This platform will enhance TelevisaUnivision's music, sports, and entertainment content, seamlessly integrating creator-led social moments with premium digital video streams.
- Vertical social video ads on streaming platforms will elevate brand relevance across all devices, driving awareness, lower-funnel KPIs, and anticipation for major initiatives."
- The new feature will be available starting today across In-Break advanced ad units, prominently featured across TelevisaUnivision's music and entertainment properties and numerous Liga MX matches.