NEC develops marketing strategy planning & effectiveness simulation technology using generative AI
TOKYO, Mar 25, 2024 - (JCN Newswire) - NEC Corporation (TSE: 6701) has developed a marketing strategy planning & effectiveness simulation technology that utilizes generative AI to identify latent needs of customers and generate optimal measures.
- TOKYO, Mar 25, 2024 - (JCN Newswire) - NEC Corporation (TSE: 6701) has developed a marketing strategy planning & effectiveness simulation technology that utilizes generative AI to identify latent needs of customers and generate optimal measures.
- Overview and features of the marketing strategy planning & effectiveness simulation technology1.
- AI-based marketing strategy planning & effectiveness simulation of customer response rates that enables the execution of the most effective measures
By using NEC's AI technologies (generative AI, consumer attribute expansion technology, knowledge discovery and strategy planning technology) and statistical credit card payment data / other purchasing history data, it is possible to analyze customers' interests and preferences in a designated area or specific store, to identify latent needs and generate optimal measures. - By utilizing LLM, a type of generative AI, users can generate optimal measures interactively and simulate response rates using natural language.