The Trust Project

The Trust Project Asks People to "#CheckThe8" to Be Sure News is Trustworthy

Retrieved on: 
Mardi, janvier 16, 2024

PACIFICA, Calif., Jan. 16, 2024 /PRNewswire/ -- As both everyday people and politicians look ahead to major elections around the world with hope and concern, the Trust Project® is expanding its nonpartisan #CheckThe8 campaign to bring people together in fighting the falsehoods that deceive, divide, and undermine democracy.

Key Points: 
  • "The Trust Indicators allow people to apply their own priorities while also using a consistent, global standard of transparency."
  • The ad and social media campaign uses compelling images to invite attention to the 8 Trust Indicators, a proven system that enables anyone to easily assess the trustworthiness of their news sources.
  • "The #CheckThe8 campaign invites people to embrace their own role in democracy and help others recognize when they can trust news - and when they cannot," said Sally Lehrman, founder and CEO of the Trust Project.
  • The ad campaign, running in 14 countries across Latin America, Europe and elsewhere, points people to a learning page with the Trust Indicators.

The Trust Project Asks People to "#CheckThe8" to Be Sure News is Trustworthy

Retrieved on: 
Mardi, janvier 16, 2024

PACIFICA, Calif., Jan. 16, 2024 /PRNewswire/ -- As both everyday people and politicians look ahead to major elections around the world with hope and concern, the Trust Project® is expanding its nonpartisan #CheckThe8 campaign to bring people together in fighting the falsehoods that deceive, divide, and undermine democracy.

Key Points: 
  • In a survey associated with a similar campaign that led people to information about the Trust Indicators, 60 percent of those who responded said they gained more confidence in assessing news.
  • "The #CheckThe8 campaign invites people to embrace their own role in democracy and help others recognize when they can trust news - and when they cannot," said Sally Lehrman, founder and CEO of the Trust Project.
  • The social media campaign invites the public to register for the #CheckThe8 campaign and receive free materials to share the 8 Trust Indicators® as a news awareness tool.
  • The ad campaign, running in 14 countries across Latin America, Europe and elsewhere, points people to a learning page with the Trust Indicators.

The Trust Project Adds Sites in Key Regions and Communities

Retrieved on: 
Jeudi, décembre 14, 2023

PACIFICA, Calif., Dec. 14, 2023 /PRNewswire/ -- Four more news sites in the United States, Canada and Hong Kong have earned the Trust Mark in recognition of their commitment to trustworthy journalism, announced the Trust Project®.

Key Points: 
  • PACIFICA, Calif., Dec. 14, 2023 /PRNewswire/ -- Four more news sites in the United States, Canada and Hong Kong have earned the Trust Mark in recognition of their commitment to trustworthy journalism, announced the Trust Project®.
  • They join hundreds of news outlets globally that show and uphold the 8 Trust Indicators® on their pages.
  • The Trust Indicators® – a "gold standard" in journalism transparency—show who and what is behind a news story.
  • The Trust Project is grateful to Craig Newmark Philanthropies and Google for enabling us to support each of these sites in the hard work of implementing the Trust Indicators.

The Trust Project Adds Sites in Key Regions and Communities

Retrieved on: 
Jeudi, décembre 14, 2023

PACIFICA, Calif., Dec. 14, 2023 /PRNewswire/ -- Four more news sites in the United States, Canada and Hong Kong have earned the Trust Mark in recognition of their commitment to trustworthy journalism, announced the Trust Project®.

Key Points: 
  • PACIFICA, Calif., Dec. 14, 2023 /PRNewswire/ -- Four more news sites in the United States, Canada and Hong Kong have earned the Trust Mark in recognition of their commitment to trustworthy journalism, announced the Trust Project®.
  • They join hundreds of news outlets globally that show and uphold the 8 Trust Indicators® on their pages.
  • The Trust Indicators® – a "gold standard" in journalism transparency—show who and what is behind a news story.
  • The Trust Project is grateful to Craig Newmark Philanthropies and Google for enabling us to support each of these sites in the hard work of implementing the Trust Indicators.

New Eye-Tracking Research Confirms Efficacy of Journalistic Transparency Indicators in Rebuilding Trust in News

Retrieved on: 
Jeudi, septembre 14, 2023

PACIFICA, Calif., Sept. 14, 2023 /PRNewswire/ -- Journalistic transparency elements earn user attention and significantly strengthen news credibility and trust, according to groundbreaking eye-tracking research announced today by the Trust Project, a nonpartisan, nonprofit global consortium of news organizations dedicated to addressing the crisis of trust and disinformation, and the University of Georgia's Digital Media Attention and Cognition Lab (DMAC).

Key Points: 
  • "This study equips news organizations with actionable insights to fortify their credibility and empower the public to distinguish fact from falsehood."
  • The in-person eye-tracking experiment, led by DMAC Lab Director Bart Wojdynski and Senior Research Associate Charlotte Varnum, was designed to better understand how people interact with the Trust Project's Trust Indicators® in online news articles.
  • In a landscape where much of the existing research serves only to highlight the loss of trust in news media, this study revealed tangible, research-backed solutions.
  • Design Matters: The way transparency elements and labels are designed - especially their prominence on the page - played a crucial role.

New Eye-Tracking Research Confirms Efficacy of Journalistic Transparency Indicators in Rebuilding Trust in News

Retrieved on: 
Jeudi, septembre 14, 2023

PACIFICA, Calif., Sept. 14, 2023 /PRNewswire/ -- Journalistic transparency elements earn user attention and significantly strengthen news credibility and trust, according to groundbreaking eye-tracking research announced today by the Trust Project, a nonpartisan, nonprofit global consortium of news organizations dedicated to addressing the crisis of trust and disinformation, and the University of Georgia's Digital Media Attention and Cognition Lab (DMAC).

Key Points: 
  • "This study equips news organizations with actionable insights to fortify their credibility and empower the public to distinguish fact from falsehood."
  • The in-person eye-tracking experiment, led by DMAC Lab Director Bart Wojdynski and Senior Research Associate Charlotte Varnum, was designed to better understand how people interact with the Trust Project's Trust Indicators® in online news articles.
  • In a landscape where much of the existing research serves only to highlight the loss of trust in news media, this study revealed tangible, research-backed solutions.
  • Design Matters: The way transparency elements and labels are designed - especially their prominence on the page - played a crucial role.

The Trust Project's 8 Trust Indicators® Win Big at the Prestigious 2023 WAN-IFRA Digital Media Americas Awards

Retrieved on: 
Mardi, mai 30, 2023

PACIFICA, Calif., May 30, 2023 /PRNewswire/ -- The Trust Project, the nonprofit, nonpartisan global network of news organizations working to affirm and amplify journalism's commitment to transparency, accuracy, and inclusion, was honored with the Digital Media Americas Award for Best Credibility Initiative for Local Journalism in the Americas during the World Association of News Publishers (WAN-IFRA) Latin American conference held in Mérida, Yucatán, Mexico earlier this month

Key Points: 
  • The Trust Indicators® are a "gold standard" in journalism transparency—showing who and what is behind a news story.
  • In addition to the Trust Project's win, Trust Project News Partners Agencia Lupa (Brazil), La Nacion (Argentina), and The Washington Post all took home awards as well.
  • "We here at WAN-IFRA congratulate all the winners of the 2023 Americas Digital Media Awards.
  • We need to encourage the region to promote more projects that provide credibility and trust," said Daniela Bermudez, Digital Manager for Iberoamérica, WAN-IFRA.

The Trust Project's 8 Trust Indicators® Win Big at the Prestigious 2023 WAN-IFRA Digital Media Americas Awards

Retrieved on: 
Mardi, mai 30, 2023

PACIFICA, Calif., May 30, 2023 /PRNewswire/ -- The Trust Project, the nonprofit, nonpartisan global network of news organizations working to affirm and amplify journalism's commitment to transparency, accuracy, and inclusion, was honored with the Digital Media Americas Award for Best Credibility Initiative for Local Journalism in the Americas during the World Association of News Publishers (WAN-IFRA) Latin American conference held in Mérida, Yucatán, Mexico earlier this month.

Key Points: 
  • The Trust Indicators® are a "gold standard" in journalism transparency—showing who and what is behind a news story.
  • In addition to the Trust Project's win, Trust Project News Partners Agencia Lupa (Brazil), La Nacion (Argentina), and The Washington Post all took home awards as well.
  • "We here at WAN-IFRA congratulate all the winners of the 2023 Americas Digital Media Awards.
  • We need to encourage the region to promote more projects that provide credibility and trust," said Daniela Bermudez, Digital Manager for Iberoamérica, WAN-IFRA.

MindSite News joins The Trust Project® to advance trustworthy news

Retrieved on: 
Mardi, mars 21, 2023

OAKLAND,Calif., March 21, 2023 /PRNewswire/ -- In a strong stance against the flood of disinformation causing division and doubt, MindSite News, a national news site focused on mental health reporting, has implemented the Trust Project's 8 Trust Indicators® to help readers and viewers easily recognize trustworthy news. It joins hundreds of news outlets committed to socially responsible, transparent journalism.

Key Points: 
  • It joins hundreds of news outlets committed to socially responsible, transparent journalism.
  • MindSite News is also pleased to announce a series of recent grant awards that help to support our reporting.
  • We are also pleased that the Sozosei Foundation renewed its support for MindSite News for two more years.
  • The 8 Trust Indicators are a widely accepted integrity and accountability standard developed by The Trust Project in collaboration with the public and news organizations worldwide.

The Trust Project Adds Sites as Need for Trustworthy News Reaches Crisis

Retrieved on: 
Jeudi, mars 16, 2023

PACIFICA, Calif., March 16, 2023 /PRNewswire/ -- Eleven news sites in the United States, Canada, Brazil and Europe earn the Trust Mark today in recognition of their commitment to trustworthy journalism, announced the Trust Project®. They join hundreds of news outlets around the world that show and uphold the 8 Trust Indicators® on their pages.

Key Points: 
  • PACIFICA, Calif., March 16, 2023 /PRNewswire/ -- Eleven news sites in the United States, Canada, Brazil and Europe earn the Trust Mark today in recognition of their commitment to trustworthy journalism, announced the Trust Project®.
  • They join hundreds of news outlets around the world that show and uphold the 8 Trust Indicators® on their pages.
  • A lack of trust globally has led to severe polarization, Edelman warns in its latest report , weakening the social fabric that underpins democratic institutions.
  • AzMina , which covers gender issues, joins Trust Project sites in Brazil.