Baozun Releases 2023 Chairman Letter
In 2023, amidst a challenging macro environment, Baozun Group embarked on a transformative journey, expanding into three primary business lines: Baozun e-Commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI).
- In 2023, amidst a challenging macro environment, Baozun Group embarked on a transformative journey, expanding into three primary business lines: Baozun e-Commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI).
- This strengthened one-stop ecosystem enables Baozun Group to offer our business partners and clients the most comprehensive services and solutions.
- Throughout 2023, BEC continued to improve its service quality and reinforced its omni-channel capabilities.
- BBM accomplished a significant milestone with the completion of the acquisition of Gap Greater China in February 2023.