Licensing (Sports)

TKO Group Holdings to Participate in J.P. Morgan Technology, Media and Communications Conference

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Mercredi, mai 1, 2024

Sports, TV and Radio, Licensing (Sports), Other Sports, Licensing (Entertainment), Wrestling, Online, General Entertainment, Events, Concerts, Entertainment, Martial Arts, TKO, Conference, Eastern Time Zone

TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company, announced that its President and Chief Operating Officer, Mark Shapiro, will participate in the J.P. Morgan Technology, Media and Communications Conference on Monday, May 20, 2024 at 9:20 a.m. Eastern Time in Boston, MA.

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TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company, announced that its President and Chief Operating Officer, Mark Shapiro, will participate in the J.P. Morgan Technology, Media and Communications Conference on Monday, May 20, 2024 at 9:20 a.m. Eastern Time in Boston, MA.
A link to the live session, as well as a replay available for at least 30 days, will be accessible on the company’s investor relations website at investor.tkogrp.com .

The Empire State Building Partners with WhatsApp and Mercedes-AMG PETRONAS F1 Team to Produce Dynamic Light Show, Fifth Avenue Demo Run, Exclusive Pop-Ups, and More

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Mercredi, mai 1, 2024

The chance for F1 fans to participate continues this week with an exclusive opportunity to see firsthand iconic Mercedes-AMG PETRONAS F1 Team cars and an immersive emoji experience.

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The chance for F1 fans to participate continues this week with an exclusive opportunity to see firsthand iconic Mercedes-AMG PETRONAS F1 Team cars and an immersive emoji experience.
“It is great to welcome Lewis Hamilton and Toto Wolff to this WhatsApp partnership, only at the Empire State Building Observatory Experience,” he continued.
On April 29, ESB debuted a dynamic WhatsApp x Mercedes-AMG F1 race in lights that featured the brand-new emoji race car.
Visitors to the Empire State Building Observatory can view a life-size emoji car and pit stop on the building’s 80th floor.

The Game Within The Game: Lucra Establishes B2B Presence with Blockbuster Dave and Buster’s Deal

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Mardi, avril 30, 2024

“We’re thrilled to work with Lucra to bring this exciting new gaming platform to our customers,” said Simon Murray, SVP of Entertainment and Attractions at Dave and Buster’s.

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“We’re thrilled to work with Lucra to bring this exciting new gaming platform to our customers,” said Simon Murray, SVP of Entertainment and Attractions at Dave and Buster’s.
Lucra’s approach will help to destigmatize cash-based competition by evolving it into a fun, friendly, and social experience.
Lucra offers two products that can be natively integrated into third-party platforms in as fast as two weeks.
Partners are able to customize the user interface to their choosing, allowing Lucra to power the game within the game from behind the scenes.

Herbalife Signs LA Galaxy Midfielder Riqui Puig to Sports Nutrition Sponsorship

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Mercredi, avril 24, 2024

Herbalife, a premier health and wellness company, has signed LA Galaxy center midfielder Riqui Puig through the 2025 MLS season.

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Herbalife, a premier health and wellness company, has signed LA Galaxy center midfielder Riqui Puig through the 2025 MLS season.
View the full release here: https://www.businesswire.com/news/home/20240424794496/en/
Photo: Riqui Puig, Herbalife-sponsored athlete, wearing the new LA Galaxy 2024 jersey - the Angeleno Kit.
“Herbalife represents the gold standard in sports nutrition and making positive change in communities around the world.
Herbalife has sponsored the Galaxy's jersey for 17 consecutive seasons, the longest-running jersey sponsorship in MLS history.

Moody’s Teams Up with the New York Giants and New York Jets as the New Cornerstone Partner of MetLife Stadium

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Mardi, avril 23, 2024

Sports, Data Analytics, Finance, Football, Professional Services, Events, Concerts, Licensing (Sports), Entertainment, Stadium, Risk, NFL, Partnership, Organization, Face, Corporate Affairs, Multimedia, MetLife Stadium, Sport

Moody’s Corporation, the world’s leading source of bold, clear and perceptive insights on exponential risk, announced today that it has been named an Official Cornerstone Partner of MetLife Stadium, home of the New York Jets and New York Giants.

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Moody’s Corporation, the world’s leading source of bold, clear and perceptive insights on exponential risk, announced today that it has been named an Official Cornerstone Partner of MetLife Stadium, home of the New York Jets and New York Giants.
View the full release here: https://www.businesswire.com/news/home/20240423976836/en/
As part of the multi-year partnership, Moody’s branding will be a mainstay at MetLife Stadium events, extending throughout the stadium with in-bowl signage and digital displays.
Guests will first be greeted at the Moody’s Gate (pictured above) and then pass through an activation area on the plaza.
Moody’s is also the naming rights partner of the Moody’s Commissioners Club, a spectacular private space in the Stadium offering guests unparalleled views and unique experiences at events.

Top Tier Authentics Appoints Eight Inaugural Board of Advisors, Bolstering First-Ever Experiential Authenticity Platform

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Mercredi, avril 17, 2024

Top Tier Authentics (TTA), transforming how brands, athletes and artists authenticate products and create new consumer experiences, has unveiled its inaugural advisory board.

Key Points:

Top Tier Authentics (TTA), transforming how brands, athletes and artists authenticate products and create new consumer experiences, has unveiled its inaugural advisory board.
(Graphic: Business Wire)
TTA developed the world’s first Experiential Authenticity Platform, enabling instant verification of products, artworks, and collectibles, along with immersive digital experiences, exclusive benefits, and interactive features.
He ranks as one of the best players for Duke University’s Blue Devils and was key to the team’s 2015 championship win.
Similarly, Top Tier Authentics innovates the consumer experience, forging new paths for connection, interaction, and business opportunities.”

Applebee’s® Named Official Grill + Bar of the National Football League

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Mardi, avril 16, 2024

Applebee’s Grill + Bar and the National Football League announced today they have entered into a multi-year partnership agreement designating Applebee’s as the Official Grill + Bar of the NFL.

Key Points:

Applebee’s Grill + Bar and the National Football League announced today they have entered into a multi-year partnership agreement designating Applebee’s as the Official Grill + Bar of the NFL.
View the full release here: https://www.businesswire.com/news/home/20240416939932/en/
Applebee's Named Official Grill + Bar of the National Football League in multi-year partnership agreement.
“Applebee’s fans are NFL fans, which is why we are excited to bring America’s Favorite Grill + Bar together with America’s number one sport in a way that will create a fun and engaging experience for all,” said Joel Yashinsky, chief marketing officer at Applebee’s Grill + Bar.
From America’s Favorite Boneless Wings, Mozzarella Sticks and more to a wide range of bar offerings, there’s no better place than Applebee’s to enjoy watching football.

TKO to Announce First Quarter 2024 Results

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Mardi, avril 16, 2024

Online, Sports, Entertainment, Events, Concerts, General Sports, Licensing (Sports), Other Sports, Wrestling, General Entertainment, Extreme Sports, TV and Radio, Licensing (Entertainment), Martial Arts

TKO Group Holdings, Inc. (“TKO”), a premium sports and entertainment company, will release its first quarter 2024 results after market hours on Wednesday, May 8, 2024.

Key Points:

TKO Group Holdings, Inc. (“TKO”), a premium sports and entertainment company, will release its first quarter 2024 results after market hours on Wednesday, May 8, 2024.
The live teleconference to discuss these results and provide a business update is scheduled for 5 p.m.
The earnings release, the live call and any supporting materials will be accessible via TKO’s IR site – investor.tkogrp.com.
A recording of the teleconference will be available on TKO’s IR site shortly following the call.

World Famous Soccer Star Neymar Junior Joins Forces With Fun Brands and Enters the Cocktails and Mocktails Business With His Own Brand

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Lundi, avril 15, 2024

View the full release here: https://www.businesswire.com/news/home/20240415201897/en/

Key Points:

View the full release here: https://www.businesswire.com/news/home/20240415201897/en/
World Famous Soccer Star Neymar Junior Announces Collaborative Venture With Fun Brands to Enter Cocktail and Mocktail Business With Own Brand (Photo: Business Wire)
“This is a great opportunity for me to celebrate in a new way with my fans worldwide, creating possibilities for connection beyond soccer, which is my life,” highlighted the All-star.
“I want to share the flavors of Brazil that I love the most with my soccer fans at home and around the world in a different and irreverent way.
The idea of also offering non-alcoholic beverages greatly attracted me to the venture.”
For Fun Brands, the moment has a special flavor.
The new beverage brand will roll out with low and no-alcohol varieties first in Brazil and thereafter in strategic global markets.

Endeavor to Announce First Quarter 2024 Results

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Jeudi, avril 11, 2024

Other Sports, Licensing (Sports), Sports, Entertainment, Marketing, Communications, Events, Concerts, Celebrity, Licensing (Entertainment), EDR, Endeavor Group Holdings, Silver

Endeavor Group Holdings, Inc. (NYSE: EDR) (“Endeavor”), a global sports and entertainment company, will release its first quarter 2024 results before market hours on Thursday, May 9, 2024.

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Endeavor Group Holdings, Inc. (NYSE: EDR) (“Endeavor”), a global sports and entertainment company, will release its first quarter 2024 results before market hours on Thursday, May 9, 2024.
Following the recent announcement of Endeavor’s definitive agreement to be acquired by Silver Lake, the company will not be hosting an earnings conference call.
The earnings release and any accompanying presentation materials will be accessible via Endeavor’s IR site – investor.endeavorco.com.