Cross-Industry Partnerships Increase Consumer Likelihood for BEV Purchase Consideration
These types of partnerships provide automakers with the opportunity to attract new customers and improve on core BEV attributes.
- These types of partnerships provide automakers with the opportunity to attract new customers and improve on core BEV attributes.
- In general, a partnership with Shell Recharge would have the strongest net positive impact on BEV purchase consideration, at 32%.
- Francis (30%), EV Connect (28%), OpConnect (28%) and EVgo (26%) also fall in the top five for net positive BEV purchase consideration.
- “Most technology brand partnerships increased BEV purchase consideration among new-car buyers; however, brands like Facebook and Uber negatively impacted purchase consideration.