China Television

iQIYI Original Productions Scored Multiple Wins in Awards Season in China, Solid Proof of Company's Premium Content Strategy

Retrieved on: 
Vendredi, novembre 11, 2022
Warsaw Film Festival, Busan International Film Festival, Macau International Television Festival, Yehudi Menuhin International Competition for Young Violinists, Rebel, Flying Apsaras Awards, Love, PCG, Research, Multimedia, CATF, Detective, China Television, Ideal city, Macau International Airport, Conference, 2009 Davis Cup, Industry, IQIYI, Dragon Television, Film

The recognitions from various awards including the China TV Golden Eagle Awards andFlying Apsaras Awards demonstrated the success of iQIYI's long-term strategy in creating premium content.

Key Points: 
  • The recognitions from various awards including the China TV Golden Eagle Awards andFlying Apsaras Awards demonstrated the success of iQIYI's long-term strategy in creating premium content.
  • The strong performance of iQIYI original productions during this awards season spoke to the quality of iQIYI's artistic productions.
  • Three iQIYI original productions were nominated for a total of seven awards at the 4th Asia Contents Awards of the 2022 Busan International Film Festival.
  • The strong industry recognition and viewership performance iQIYI original productions spoke to the effectiveness of the company's strategy of focusing its resources on developing premium content.

ShowHeroes Group appoints Sarah Lewis to strengthen its global CTV leadership

Retrieved on: 
Mardi, août 3, 2021
Marketing, CTV Television Network, CTV 2, Targeted advertising, China Television, Privacy, Global Television Network

As Global Director CTV, Lewis will manage all processes relating to Connected TV across all markets from August 2021.

Key Points: 
  • As Global Director CTV, Lewis will manage all processes relating to Connected TV across all markets from August 2021.
  • Her start at ShowHeroes Group underlines our claim to market leadership, and we are very happy to welcome her to the team", says Ilhan Zengin, founder and CEO of ShowHeroes Group.
  • I also look forward to building a strong contextual solution for targeting ads on the big screen in a privacy-compliant way and to sustainably strengthen the Group's market position in the CTV sector," adds Sarah Lewis, Global Director CTV at ShowHeroes Group.
  • ShowHeroes Group was founded in 2020 as a result of the ongoing expansion and growth of its premium digital video brand ShowHeroes.

ShowHeroes Group appoints Sarah Lewis to strengthen its global CTV leadership

Retrieved on: 
Mardi, août 3, 2021
Marketing, CTV Television Network, CTV 2, Targeted advertising, China Television, Privacy, Global Television Network

As Global Director CTV, Lewis will manage all processes relating to Connected TV across all markets from August 2021.

Key Points: 
  • As Global Director CTV, Lewis will manage all processes relating to Connected TV across all markets from August 2021.
  • Her start at ShowHeroes Group underlines our claim to market leadership, and we are very happy to welcome her to the team", says Ilhan Zengin, founder and CEO of ShowHeroes Group.
  • I also look forward to building a strong contextual solution for targeting ads on the big screen in a privacy-compliant way and to sustainably strengthen the Group's market position in the CTV sector," adds Sarah Lewis, Global Director CTV at ShowHeroes Group.
  • ShowHeroes Group was founded in 2020 as a result of the ongoing expansion and growth of its premium digital video brand ShowHeroes.

Undertone Launches its High Impact CTV Suite; Innovative Technology Solution Proven to Create Dramatically Improved Consumer Engagement

Retrieved on: 
Mardi, juillet 27, 2021
CTV 2, Undertone, CTV, China Television, Television

NEW YORK, July 27, 2021 /PRNewswire/ -- Undertone , the leader in data-driven, intelligent high impact campaigns, today announced the launch of its latest initiative, the High Impact CTV Suite.

Key Points: 
  • NEW YORK, July 27, 2021 /PRNewswire/ -- Undertone , the leader in data-driven, intelligent high impact campaigns, today announced the launch of its latest initiative, the High Impact CTV Suite.
  • Heralding a new level of innovation and maturity for CTV, the innovative technology was developed by Perion's industry-leading R&D team.
  • Undertone's High Impact CTV Suite complements the company's existing video and display offerings, enabling a comprehensive multiscreen solution that is required for advertisers amidst a fragmented video landscape.
  • The technology-powered solution includes key Undertone offerings: Live CTV, Branded CTV, and Interactive CTV.

TVision’s New CTV Planning Platform Gives Brands Transparency Across Apps; Removes Linear and CTV Silos for Comprehensive Planning

Retrieved on: 
Jeudi, juin 24, 2021
Communication design, CTV Television Network, China Television, Advertising, Communication

But challenges exist for marketers seeking to plan and optimize their CTV ad spend, especially in coordination with their linear TV campaigns.

Key Points: 
  • But challenges exist for marketers seeking to plan and optimize their CTV ad spend, especially in coordination with their linear TV campaigns.
  • Our CTV Planning tool is the industrys answer to the walled gardens, allowing for transparent measurement.
  • But when it comes to effectively planning an ad campaign that spans CTV and linear, brands are hamstrung by a lack of transparency.
  • TVisions CTV Advertising Report , released today, provides data and insights on the growth and popularity of CTV apps, programs and advertising.

TVision Reports Viewer Time Spent on AVOD Increases 200% Year-Over-Year; USAA, Subaru and Charmin Lead Their Categories for Capturing Attention Best on CTV

Retrieved on: 
Jeudi, juin 24, 2021
CTV 2, Television, China Television, CTV, Copts

The data, based on TVisions single source panel which measures TV viewing behavior across both linear and CTV, shows that USAA, Subaru and Charmin are among the brands best engaging CTV viewers right now.

Key Points: 
  • The data, based on TVisions single source panel which measures TV viewing behavior across both linear and CTV, shows that USAA, Subaru and Charmin are among the brands best engaging CTV viewers right now.
  • In addition to brand performance data, the new report provides insight into how quickly share is shifting to CTV from linear television, and highlights which apps and content strategies are best capturing viewer attention.
  • eMarketer reports that spending on CTV advertising will reach nearly $18 billion by 2024.
  • This report highlights data available within TVisions CTV Planning and Streaming Analytics tools, and gives insight into whats really happening with CTV viewing.

Index Exchange and MediaMath Join the Human Collective, Demonstrate Industry Leadership at IAB Tech Lab’s CTV Event

Retrieved on: 
Jeudi, juin 24, 2021
Software, Technology, Security, Online advertising, Digital marketing, Ad exchange, CTV 2, CTV Television Network, China Television, Mass media, Television, Index Exchange, MediaMath, HUMAN, INDEX EXCHANGE, MEDIAMATH, HUMAN

Index Exchange , one of the worlds largest independent ad exchanges, helped kick things off with other CTV thought leaders on the days first panel, Scaling Programmatic CTV with SSAI (Challenges and Solutions).

Key Points: 
  • Index Exchange , one of the worlds largest independent ad exchanges, helped kick things off with other CTV thought leaders on the days first panel, Scaling Programmatic CTV with SSAI (Challenges and Solutions).
  • "The Human Collective empowers OTT market participants to identify vetted, certified ad tech partners, and creates confidence that CTV transactions are fraud-free and secure.
  • MediaMath has been very involved in pushing for a transparent and safe transaction ecosystem that serves everyonebuyers and publishersacross the industry, said Lee.
  • Index Exchange is a global advertising marketplace where premium digital media companies transact ad impressions with accountability and in real-time.

Innovid, a Global Leader In Connected TV Ad Delivery and Measurement, to Become Publicly Listed at an Implied $1.3 Billion Valuation via a Merger with ION Acquisition Corp. 2 Ltd.

Retrieved on: 
Jeudi, juin 24, 2021
Television, Technology, Mass media, Innovid, CTV Television Network, CTV 2, CTV, Smart TV, China Television

The company has spent the past decade focused on developing critical technology infrastructure for the creation, delivery, and measurement of TV ads across connected TV (CTV), mobile TV and desktop TV.

Key Points: 
  • The company has spent the past decade focused on developing critical technology infrastructure for the creation, delivery, and measurement of TV ads across connected TV (CTV), mobile TV and desktop TV.
  • As the only ad server purpose-built for TV, Innovid developed the first and still the most advanced CTV SDK on the market.
  • The company has spent the past decade focused on building deep relationships across the CTV and OTT industry.
  • Furthermore, the open platform boasts a slew of workflows and integrations to seamlessly integrate ad delivery and optimization with preferred external providers.

PadSquad Breaks Free from Ordinary TV Ads with Interactive CTV Offering

Retrieved on: 
Mardi, mai 11, 2021
Innovid, Marketing, Advertising, CTV 2, Omnichannel, CTV Television Network, China Television, Articles, Business

b'NEW YORK, May 11, 2021 /PRNewswire/ -- PadSquad, a digital media company that develops high-impact advertising experiences, introduces their Interactive Connected TV solution.

Key Points: 
  • b'NEW YORK, May 11, 2021 /PRNewswire/ -- PadSquad, a digital media company that develops high-impact advertising experiences, introduces their Interactive Connected TV solution.
  • Audiences are more engaged with Interactive CTV ads than ever before, resulting in 63 seconds average time earned, and 0.60% engagement rates.\nPadSquad is working with Innovid, a leader in the CTV space, to bring this offering to life.
  • "Advertisers are embracing Interactive CTV for its proven ability to boost engagement and performance of TV advertising," said Tal Chalozin, CTO of Innovid.
  • "Through this partnership, PadSquad will leverage Innovid\'s OTT Composer to expand the reach of high-impact, interactive ads to CTV, creating an omnichannel complement to desktop and mobile campaigns.

SpotX Announces Record Performance In 2020 and Now Reaches 70 Million Connected TV Households in the US

Retrieved on: 
Mardi, avril 6, 2021
CTV Television Network, CTV 2, Over-the-top media service, China Television, Television

Global ad spend on the SpotX platform grew 42% in 2020, driven primarily by over-the-top (OTT) clients who account for nearly 70% of overall ad spend today.

Key Points: 
  • Global ad spend on the SpotX platform grew 42% in 2020, driven primarily by over-the-top (OTT) clients who account for nearly 70% of overall ad spend today.
  • These partnerships contributed to SpotX reaching more consumers than ever before with 70 million CTV households in the United States.
  • In EMEA, SpotX now reaches 25 million CTV households which is approximately half of all ad-supported CTV households across France, Germany, Italy, Spain, and the United Kingdom.
  • In the US, SpotX works with nearly all major OTT stakeholders and reaches 4 out of 5 viewers of ad-supported CTV, or 70 million households.