JACKSONVILLE, ILLINOIS CVB ROLLS OUT NEW BRAND
The CVB worked with Pekin, IL-based McDaniels Marketing — an experienced tourism marketing firm — to create a brand that highlights the city's most attractive attributes.
- The CVB worked with Pekin, IL-based McDaniels Marketing — an experienced tourism marketing firm — to create a brand that highlights the city's most attractive attributes.
- "Uncover the Possibilities" represents Jacksonville's status as a "hidden secret" in Central Illinois with many historical sites and stories that haven't been widely told.
- These brand promise statements will influence the core messaging moving forward, epitomizing the best traits of the Jacksonville area.
- The Jacksonville Area CVB has developed a brand standards guide to keep brand usage on track.