Bertolli and Carapelli Launch Initiatives to Transform Sustainability of the Olive Oil Category Worldwide
DALLAS, May 17, 2023 /PRNewswire/ -- Deoleo, the global leader in olive oil, today resolidified its commitment to raising industry standards with a major step forward in the company's sustainability strategy. Years in the making, the company is launching new SKUs of the Bertolli and Carapelli brands that offer sustainability assurances to consumers nationwide.
- Years in the making, the company is launching new SKUs of the Bertolli and Carapelli brands that offer sustainability assurances to consumers nationwide.
- Arriving to U.S. grocers this summer, the new SKUs will include sustainably sourced versions of Bertolli and Carapelli extra virgin olive oils — "Bertolli Sustainably Sourced" and "Carapelli Original Sustainable" respectively.
- Other SKUs currently have a similar QR code that focuses on educating consumers on the company's sustainability initiatives.
- To that end, we will remain laser focused on delivering tangible innovation and initiatives that don't solely respond to market trends, but rather transform sustainability of the entire olive oil category worldwide."