Enterprises Seeking Experience Parity, ISG Says
Enterprises increasingly are seeking experience parity―the ability to deliver a seamless experience to both customers and employees, regardless of location—for strategic advantage, say experts with Information Services Group ( ISG ) (Nasdaq: III ), a leading global technology research and advisory firm.
- Enterprises increasingly are seeking experience parity―the ability to deliver a seamless experience to both customers and employees, regardless of location—for strategic advantage, say experts with Information Services Group ( ISG ) (Nasdaq: III ), a leading global technology research and advisory firm.
- ISG analysts say experience parity is becoming a key differentiator in the business and talent markets, as employees seek the freedom to select both their workspace and technology, and customers expect the same experience online and in person.
- Experience parity will be among the topics discussed at the upcoming ISG Digital Business Summit , June 25–26, at the Royal Lancaster London Hotel.
- “Enterprises no longer partner with service providers to simply provide laptops, mobiles, Wi-Fi and service desks,” said Iain Fisher, director, ISG Research, and host of the ISG Digital Business Summit.