Innovative Partnerships Group Announce Jersey Naming Rights for Portland Timbers/DaBella Partnership
LOS ANGELES, Nov. 16, 2023 /PRNewswire/ -- Innovative Partnerships Group, a global leader in naming rights and sponsorships, was the agency of record for the new naming rights agreement between the Portland Timbers of Major League Soccer (MLS) and Portland-based DaBella, a home improvement services leader. The multi-year partnership marks the first-ever foray into sponsorship for DaBella.
- LOS ANGELES, Nov. 16, 2023 /PRNewswire/ -- Innovative Partnerships Group, a global leader in naming rights and sponsorships, was the agency of record for the new naming rights agreement between the Portland Timbers of Major League Soccer (MLS) and Portland-based DaBella, a home improvement services leader.
- Innovative Partnerships Group was retained by the Timbers in March to secure the club's first jersey partner since its inception in 2011.
- According to Daniel Cassidy, VP of Partnerships for Innovative Partnerships Group, "We quickly noticed DaBella's Oregon roots and its commitment to local communities.
- Innovative Partnerships Group was the first AOR for the Canadian Premier League, working on founding league and jersey partnerships.