Proven Ad Industry Anti-Piracy Initiative Expands in Latin America
BUENOS AIRES, Argentina, April 4, 2023 /PRNewswire/ -- The Trustworthy Accountability Group (TAG), an advertising industry organization that fights criminal activity in the digital advertising supply chain, has joined forces with Alianza, a leading anti-piracy alliance of content creators, and White Bullet Solutions to expand the successful Project Brand Integrity (PBI) initiative against ad-supported piracy into Latin America.
- When a brand has notable ad exposure on infringing sites, White Bullet will notify TAG and provide an evidence package, including screenshots and the advertising code.
- TAG will privately contact the advertiser and/or its advertising agency and alert them to the ad misplacements, so they can take remedial action.
- "We know this collaborative approach is effective and scalable, thanks to the proven track record of PBI in Europe .
- There is no industry initiative like the PBI in LATAM, so we hope that this will be as successful as in Europe,"