Literally Media Acquires MEL Magazine to Restore the Once Beloved Men’s Lifestyle and Culture Brand
Retrieved on:
Freitag, Dezember 22, 2023
Men, Media, Online, Entertainment, Social Media, Lifestyle, Consumer, Digital Marketing, Publishing, Marketing, Advertising, Content Marketing, Communications, The Washington Post, Multimedia, The Wall Street Journal, Male, Acquisition, MEL Magazine, Recurrence, Dollar Shave Club, The New York Times, Masculinity, Know Your Meme, Bloomberg, History
Literally Media , an independent media company that bolsters the largest portfolio of digital comedy and culture brands, today announced its acquisition of MEL Magazine , the men’s lifestyle and culture magazine that once reached 4 million unique monthly visitors as the peak of its popularity.
Key Points:
- Literally Media , an independent media company that bolsters the largest portfolio of digital comedy and culture brands, today announced its acquisition of MEL Magazine , the men’s lifestyle and culture magazine that once reached 4 million unique monthly visitors as the peak of its popularity.
- With the acquisition, Literally Media’s executive team is seeking to explore various avenues to expand the MEL brand while maintaining the spirit of why readership loved the brand to begin with.
- View the full release here: https://www.businesswire.com/news/home/20231222157537/en/
“We wanted to expand our network by acquiring like-minded brands and MEL is a perfect fit,” said Oren Katzeff, CEO of Literally Media. - “At a time in media where brand and voice matter more than ever, MEL offers us an amazing opportunity to make this platform more than just a magazine.