Mundo Hispano Digital Announces Launch of Diversity-Rethink Initiative, The MundoNow Project
Retrieved on:
Dienstag, September 19, 2023
ATLANTA, Sept. 19, 2023 /PRNewswire/ -- Today, Mundo Hispano Digital, the parent company of MundoNow.com, one of the oldest Certified Minority Latino media platforms in the United States, announces the launch of The MundoNow Project, a new advertising-led revenue initiative designed to help brands reach digital Latinos that currently don't fit into standard AdTech industry category boxes. By partnering with diverse sites with overlooked Hispanic users, The MundoNow Project will bring together Hispanic users across the internet that reflect today's Latino identity, better monetize partner sites with digital assets, and bring authentic reach and scale to brands in the process.
Key Points:
- MundoNow has enlisted Infinity Partnerships, the most inclusive expert network for advertising technology, to help launch and manage The MundoNow Project and actively seek new publisher partnerships and members to join this passionate initiative.
- "We are thrilled to be working with MundoNow and Infinity Partnerships to reach Latinos across our portfolio of premium brands."
- The Hispanic Consumer is multi-dimensional and The MundoNow Project will accelerate the buy side's ability to align with this powerful buying group, at scale, in an authentic manner.
- We are eager to use our combined 35 years of advertising technology expertise and expert network to launch and scale this initiative for Rene and team."