Global Marketing Automation Business Report 2024: Market to Surpass $9 Billion by 2030 - Social Media Marketing Becomes Mainstream, VBMA Gains Momentum, e-Commerce Vendors Step Up Adoption - ResearchAndMarkets.com
The rise of digital advertising provides the cornerstone for the growth of marketing automation strategies.
- The rise of digital advertising provides the cornerstone for the growth of marketing automation strategies.
- As digital marketing becomes mainstream, the importance and indispensability of marketing automation technologies will continue to grow.
- The popularity of social media marketing automation is increasing due to its efficiency and effectiveness in managing large-scale campaigns.
- The spectacular rise in eCommerce and mCommerce further strengthens the business case for marketing automation, with e-commerce vendors increasingly adopting email automation technology and solutions.