Samsung Ties Apple Atop Cell Phone Market and Now Leads 5G Phones, ACSI Data Show
The smaller cell phone manufacturers finish last despite improving 1% to an ACSI score of 72.
- The smaller cell phone manufacturers finish last despite improving 1% to an ACSI score of 72.
- Industrywide ACSI improvement reflects the increasing popularity of 5G phones, which outpace legacy technology for customer satisfaction by nearly 10 points (82 to 73).
- Among 5G customers, Samsung pulls ahead of Apple by a score of 83 to 82.
- The ACSI Wireless Phone Service and Cell Phone Study 2023-2024 is based on interviews with 12,414 customers, chosen at random and contacted via email between April 2023 and March 2024.