STLA

Spike Lee and Giancarlo Esposito Find 'Italy in America' in New Advertising Campaign for All-new, All-electric Fiat 500e

Retrieved on: 
星期三, 五月 1, 2024
Opera house, Acoustics, Virtue, Music, Social media, Mercedes-Benz 500 E, BEV, Lee, Pedestrian, Partnership, La Dolce Vita, Taste, Do the Right Thing, FIAT, Where Are You, School Daze, EV, RED, Fiat 500e, Colored gold, STLA, Fiat Mirafiori, Rights, JBL, Beauty, Automotive industry

The advertising campaign, " Italy in America ," directed by Spike Lee, launches across social media and digital channels today, May 1.

Key Points: 
  • The advertising campaign, " Italy in America ," directed by Spike Lee, launches across social media and digital channels today, May 1.
  • The campaign brings together Lee and Esposito and is largely unscripted, allowing the two to act off their innate chemistry and enduring friendship.
  • In the campaign, Esposito shares with Lee his Italian heritage and, together with the Fiat 500e, Esposito helps Lee discover his "inner Italian."
  • In early 2024, FIAT brand will launch the Fiat 500e , the first Stellantis retail battery-electric vehicle offering in North America and the best-selling city EV in Europe.

eDCT Production Launch Marks Another Milestone in €240 Million Transformation of Iconic Italian Site into Mirafiori Automotive Park 2030

Retrieved on: 
星期三, 四月 10, 2024
Dare, Mercedes-Benz 500 E, Tech, BEV, Alfa Romeo, Torque, Software, Maserati GranTurismo, ADAS, Fiat, Carbon, Plant, FIAT, Attention, Lancia, Engineering, Fiat 500e, Data as a service, STLA, Creativity, AF Corse, CO2, Recycling, Fiat Panda, Renewable energy

Mirafiori Automotive Park 2030 is the physical embodiment of Stellantis’ vision of transforming into a sustainable mobility tech company.

Key Points: 
  • Mirafiori Automotive Park 2030 is the physical embodiment of Stellantis’ vision of transforming into a sustainable mobility tech company.
  • The site, one of three primary global hubs for Stellantis, has operations that include the entire automotive cycle from design to recycling.
  • Mirafiori is also part of the grEEn-campus transformation program underway at Stellantis and will help save 36,000 tonnes of CO2 equivalent emissions.
  • The reimagined spaces directly support Stellantis’ carbon net zero by 2038 target outlined in its Dare Forward 2030 strategy.

Actor Glen Powell Kicks Off Next Chapter of the Ram Truck Brand With the Launch of All-new 2025 Ram 1500 RHO as Part of the Full Lineup of Off-road Trucks

Retrieved on: 
星期四, 四月 25, 2024
Dodge Power Wagon, J.D. Power, Perseverance, The Calling, Rebel, Ram pickup, Human, Top Gun: Maverick, STLA, RHO, Ram Trucks, Convoy, Doner, Video game

"Ram only does trucks and that focus, passion and dedication is the foundation of every product that we bring to market," said Tim Kuniskis, Ram brand CEO – Stellantis.

Key Points: 
  • "Ram only does trucks and that focus, passion and dedication is the foundation of every product that we bring to market," said Tim Kuniskis, Ram brand CEO – Stellantis.
  • Powell arrived as the new talent of the Ram Truck brand in early April, lending his voice in the cross-channel campaign for the new 2025 Ram 1500, " The Calling ."
  • We put our everything into every truck, so that when you find your calling, nothing can stop you from answering."
  • In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles.

Ram Announces New Off-road Truck Lineup With Benchmark Light- and Heavy-duty Offerings

Retrieved on: 
星期四, 四月 25, 2024
Diamond, MeadWestvaco, HEMI, Calibration, Lane departure warning system, Code, Sand, Control, Negotiation, SRT-10, Torque, HDMI, Traction, Snow, Ram pickup, Attention, LED, SST, Equipment, Navigation, V-8, Safety, J.D. Power, Travel, V-6, HUD, Engineering, STLA, VCT, Capability, Sale, WARN, Dodge Power Wagon, World War II, Dodge, Red Express, Ram Rebel TRX, Chrysler Pentastar engine, RHO, TorqueFlite, Ram Trucks, TRX, Heavy equipment

The most off-road models Ram has offered spans both the light- and heavy-duty lineup, including the all-new 2025 Ram 1500 RHO, 2025 Ram 1500 Rebel, 2025 Ram 1500 Warlock, 2024 Ram 2500 Power Wagon and 2024 Ram 2500 Heavy Duty Rebel.

Key Points: 
  • The most off-road models Ram has offered spans both the light- and heavy-duty lineup, including the all-new 2025 Ram 1500 RHO, 2025 Ram 1500 Rebel, 2025 Ram 1500 Warlock, 2024 Ram 2500 Power Wagon and 2024 Ram 2500 Heavy Duty Rebel.
  • Leading off for the new off-road truck lineup, the new 2025 Ram 1500 Rebel and 2025 Ram 1500 Warlock, as well as the 2024 Ram 2500 Power Wagon and 2024 Ram 2500 Heavy Duty Rebel, are available now.
  • The entire Ram lineup offers customers benchmark vehicles that get the hard work done and families where they need to go.
  • Ram is committed to innovation and powertrain leadership with a lineup that consists of anything and everything truck buyers want and need.

All-new 2025 Ram 1500 RHO Offers Best Value, Fortifies Industry's Leading Light-duty Lineup

Retrieved on: 
星期四, 四月 25, 2024
Bilstein, Water, Corrosion, HVAC, Snow, Composite, SRT-10, Massage, Torque, HDMI, Traction, Ram pickup, Steel, LED, Aluminium, SST, Flare, V-8, J.D. Power, Travel, HUD, Tropical cyclone, Graphite, STLA, Music, Harman Kardon, Agility, Weather, Red Express, Level 2, BorgWarner, RHO, Dana 60, Ram Trucks

As part of Ram's Core/Electric/Sport approach, Ram 1500 RHO expands the Sport light-duty lineup that already consists of Warlock and Rebel.

Key Points: 
  • As part of Ram's Core/Electric/Sport approach, Ram 1500 RHO expands the Sport light-duty lineup that already consists of Warlock and Rebel.
  • RHO features a new exhaust system that is different than the rest of the Ram 1500 lineup.
  • The Ram 1500 RHO offers more than 40% additional rear wheel travel when compared to the rest of the Ram 1500 lineup.
  • Ram 1500 RHO features box outers made of steel and are wider than that of a traditional Ram 1500.

Chrysler Brand Celebrates the Chrysler Pacifica as Most Awarded Minivan Seven Years in a Row With New Marketing Campaign

Retrieved on: 
星期一, 四月 22, 2024
Social media, Safety, Chrysler Pacifica, Partnership, Parent, AWD, Freedom, Amazon Fire, Amazon Fire TV, STLA, Multimedia, Child, Dog, Doner

"This campaign is our 'thank you' to the parents and drivers and to let them know that without them, we wouldn't be the awarded minivan we are today."

Key Points: 
  • "This campaign is our 'thank you' to the parents and drivers and to let them know that without them, we wouldn't be the awarded minivan we are today."
  • The ad gives recognition to the "Boy Mom" for being the inspiration behind the Chrysler Pacifica with the most standard safety features in the industry.
  • Chrysler Pacifica family friendly features include the available FamCAM interior camera, which offers a bird's-eye view of rear-facing child-seat occupants.
  • The Chrysler Pacifica continues to reinvent the minivan, a segment Chrysler created 40 years ago.

Commitment to Employee Health and Well-being Recognized

Retrieved on: 
星期二, 四月 9, 2024
Well, Disability, Culture, Freedom, BGH, Partnership, Mental health, News, Quality of life, Carbon, Fiat, UAW, STLA, Ram, Alfa Romeo, Nursing

The company is receiving the prestigious Best Employers: Excellence in Health and Well-being Award for its outstanding commitment to advancing employee well-being through comprehensive and innovative benefits and initiatives, and the Excellence in Health Equity for working to ensure that all employees have the opportunity to reach their full health potential, incorporating diversity, equity, inclusion and belonging into health and well-being strategies.

Key Points: 
  • The company is receiving the prestigious Best Employers: Excellence in Health and Well-being Award for its outstanding commitment to advancing employee well-being through comprehensive and innovative benefits and initiatives, and the Excellence in Health Equity for working to ensure that all employees have the opportunity to reach their full health potential, incorporating diversity, equity, inclusion and belonging into health and well-being strategies.
  • "Promoting and supporting the health and well-being of our employees and their families is central to our company's culture and success."
  • Stellantis is one of 54 companies to earn the Best Employers: Excellence in Health and Well-being Award and one of 13 companies being additionally recognized for Excellence in Health Equity.
  • "In addition, their novel and impactful approaches focused on critical workforce issues, such as mental health and health equity.

Stellantis Launches MyTasks For Commercial Fleets, An Industry First In-vehicle and Interactive Task Management Tool

Retrieved on: 
星期二, 三月 19, 2024
Fiat Professional, Peugeot, Safety, API, Dare, B2B, STLA, Opel, Mobile phone

Through an over-the-air update, MyTasks will also be available on existing Stellantis vehicles in the field today equipped with compatible communication technology and infotainment units.

Key Points: 
  • Through an over-the-air update, MyTasks will also be available on existing Stellantis vehicles in the field today equipped with compatible communication technology and infotainment units.
  • “A breakthrough tool like MyTasks is the result of when we put our customers’ needs above all else,” Stellantis Chief Software Officer Yves Bonnefont said.
  • Pro One, the Stellantis Commercial Vehicles Business Unit, will be the first to offer this technology.
  • Stellantis is developing STLA Brain, STLA SmartCockpit, and STLA AutoDrive, three all-new technology platforms that will be deployed starting in 2024.

Dodge Brand Stages 'Inner Child Intervention' in New Marketing Campaign for the Electrified Dodge Hornet R/T

Retrieved on: 
星期二, 四月 2, 2024
Face, Acceleration, Hornet, Partnership, Canon PowerShot, Dodge Hornet, Perception, Social media, Foot, Child, Brembo, GSD, Life, Dodge, Charger, STLA, SUV

The Dodge Hornet launched last year with class-exclusive and best-in-class performance features that optimize multiple aspects of the vehicle, from powertrain to suspension, braking, steering and handling.

Key Points: 
  • The Dodge Hornet launched last year with class-exclusive and best-in-class performance features that optimize multiple aspects of the vehicle, from powertrain to suspension, braking, steering and handling.
  • "Inner Child Intervention" is the next step in the evolution in the Dodge brand's marketing campaign efforts for the brand's first crossover vehicle, the Dodge Hornet.
  • The marketing campaign was created by the Dodge brand in partnership with GSD&M.
  • For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge.

Ram and Dodge Brands Take Home 2024 Kelley Blue Book Consumer Choice Awards

Retrieved on: 
星期三, 三月 27, 2024
Kelley Blue Book, Safety, Perception, SST, Dodge Hornet, Foot, Tropical cyclone, Carbon, Chrysler Pentastar engine, Dodge, Charger, STLA, SUV, Ram pickup, Video game

Two Stellantis brands, Ram and Dodge, are taking home awards from Kelley Blue Book Consumer Choice Awards.

Key Points: 
  • Two Stellantis brands, Ram and Dodge, are taking home awards from Kelley Blue Book Consumer Choice Awards.
  • Ram is celebrating its win for the Kelley Blue Book Consumer Choice award for the Best Overall Truck Brand.
  • The Dodge brand earned the 2024 Kelley Blue Book Consumer Choice award for Best Car Styling Brand.
  • The 2024 Consumer Choice Awards are based on consumer automotive perception data from Kelley Blue Book's Brand Watch study.