Randstad Selects Accenture Song to Deliver Generative AI-Powered Creative and Content at Scale
Accenture Song, the tech-powered creative group of Accenture (NYSE: ACN), has been appointed by Randstad NV, the world’s largest talent company, as its global creative and content agency of record.
- Accenture Song, the tech-powered creative group of Accenture (NYSE: ACN), has been appointed by Randstad NV, the world’s largest talent company, as its global creative and content agency of record.
- In the rapidly changing world of work, Randstad’s vision is to be the world’s most equitable and specialized talent company.
- Accenture Song will help accelerate Randstad’s marketing transformation in repositioning the brand and creating a content capability, driving scale and speed, and establishing consistency in local and global marketing communications, tailored to hiring needs and specializations.
- This new content capability will be a generative AI-powered creative content studio that will use Adobe Firefly and other generative experience tools for the creation of compelling content that is on-brand and highly effective.